ProposalsProposal 84
As Nouns continues to strive to be a household name throughout the world, our team began to think, let us not lose our tie to our everyday life. We are not necessarily here to use our digital space as a means to escape the real world, but rather, as a means to improve it. An ethos and belief that we know many Nouners also feel.
With this in mind and our team’s love and experience in the international coffee industry, we come to the DAO and the Nouns Community with a proposal for Nouns Coffee, the first ever Nounish consumable brand. With hopes of being on the shelves of your favorite cafe, local market, or frequented grocery store. With the potential of someday having special real world locations at the corner of your favorite neighborhood to meet up and sip a cup with some of your closest nounish friends.
Below you will find key details on how our team plans to bring this prolific coffee brand to life.
Full Timeline Can Be Viewed Here Branding and Coffee Ready for KBW | 8-10 Weeks from Approval of Proposal
4-8 Weeks | Roaster Sourcing for Whitelabel 4-8 Weeks | Brand Identity 6-8 Weeks | Packaging Design 4-6 Weeks | Packaging Production 6-8 Weeks | Collateral Design 6-8 Weeks | Collateral Production 6-8 Weeks | Website Design + Development 2-4 Weeks | Coffee Production (begins after roaster is sourced) Site is Live and First Bags Shipped | 12-18 Weeks from Approval of Proposal
Sourcing/Roastery | Warehouse Leasing and Hiring Head Roaster
Nouns Cafe
Brkfstsndwch | Producer and Project Manager, Liaison to Nouns Community Experience: Builder in the Nouns Community since inception, executing Nouns Bidder POAPs as their first major project with the DAO. Brkfstsndwch has also developed and produced their own coffee brand for Brkfst World 1 and has assisted half a dozen local coffee shops and cafes in branding and operations over the years.
Kettlez | Web Design and Development Experience: Proven track record developing the brand for Brkfst World, as well as a design director and partner for a leading B2B Marketing Firm.
Brand Designer | Coffee Brand Design and Development (packaging, collateral, etc.) Experience: Over half a decade of specialty coffee design experience for the likes of Blue Bottle Coffee, Stumptown, and others.
Coffee Partner | TKTKTK (based on sourcing phase)
Alphanonce | KBW Sponsor Partner and Asian Market Partner for future Nouns Coffee Phases
As Nouns continues to strive to be a household name throughout the world, our team began to think, let us not lose our tie to our everyday life. We are not necessarily here to use our digital space as a means to escape the real world, but rather, as a means to improve it. An ethos and belief that we know many Nouners also feel.
With this in mind and our team’s love and experience in the international coffee industry, we come to the DAO and the Nouns Community with a proposal for Nouns Coffee, the first ever Nounish consumable brand. With hopes of being on the shelves of your favorite cafe, local market, or frequented grocery store. With the potential of someday having special real world locations at the corner of your favorite neighborhood to meet up and sip a cup with some of your closest nounish friends.
Below you will find key details on how our team plans to bring this prolific coffee brand to life.
Full Timeline Can Be Viewed Here Branding and Coffee Ready for KBW | 8-10 Weeks from Approval of Proposal
4-8 Weeks | Roaster Sourcing for Whitelabel 4-8 Weeks | Brand Identity 6-8 Weeks | Packaging Design 4-6 Weeks | Packaging Production 6-8 Weeks | Collateral Design 6-8 Weeks | Collateral Production 6-8 Weeks | Website Design + Development 2-4 Weeks | Coffee Production (begins after roaster is sourced) Site is Live and First Bags Shipped | 12-18 Weeks from Approval of Proposal
Sourcing/Roastery | Warehouse Leasing and Hiring Head Roaster
Nouns Cafe
Brkfstsndwch | Producer and Project Manager, Liaison to Nouns Community Experience: Builder in the Nouns Community since inception, executing Nouns Bidder POAPs as their first major project with the DAO. Brkfstsndwch has also developed and produced their own coffee brand for Brkfst World 1 and has assisted half a dozen local coffee shops and cafes in branding and operations over the years.
Kettlez | Web Design and Development Experience: Proven track record developing the brand for Brkfst World, as well as a design director and partner for a leading B2B Marketing Firm.
Brand Designer | Coffee Brand Design and Development (packaging, collateral, etc.) Experience: Over half a decade of specialty coffee design experience for the likes of Blue Bottle Coffee, Stumptown, and others.
Coffee Partner | TKTKTK (based on sourcing phase)
Alphanonce | KBW Sponsor Partner and Asian Market Partner for future Nouns Coffee Phases
nouns coffee, fomo nouns, nom nom nouns. dream scenario.
we like the coffee. SharkDAO
We overall support this team. They did a great job on their last similar project. Nouns coffee is something that has been talked about a lot and this is the first serious effort to make it happen. We trust the product and branding will be high quality, so for these reasons we are voting Yes. One piece of feedback that did come up during Nouncillor discussion was that we would like to see Proposals (especially those with relatively substantial asks) go up on Discourse for at least a couple days for discussion and feedback before going on chain. This way Nouncil (and the broader Nouns community) has time to ask clarifying questions about budget, success metrics, etc. We are voting YES here in spite of this not having been done in this case, but would encourage future Proposers to consider this route when possible. By the way, we also welcome Proposers to Post their ideas in Nouncil for feedback, or ask to have it added to our weekly call Agenda.
i see both sides on this one. appreciate the idea, founders, and efforts to proliferate the brand, but this seems like a lot of capital to allocate to something that likely doesn't require de-risking. this is a very straightforward business model and nouns are already providing brand assets and a market of consumers for the product. unsure if we should also pay 100% of initial setup and inventory costs
coffee good || noo, most ppl just buy cheap-ass coffee anyway (ノಠ益ಠ)ノ彡┻━┻ || coffee good
Brushee was thinking of proposing something similar and would love to help ☕️