We sincerely thank everyone, voters and non-voters alike, who took the time to provide feedback. We carefully reviewed all constructive input before resubmitting NNS Labs Season 3. It was also inspiring to see such strong support and unity from voters and communities around a common vision.
One of our main goals is to create unity in the nouniverse, not only among communities but also among people. Which is why we are addressing here some feedback from the previous prop hoping to clear all doubts.
1. Funding request. Rather than shortening the proposal’s duration from 12 months to 6 or compromising the quality of outputs, we decided to absorb the reduction internally. Which is why we went from our previous ask of $576k to $398k.
We are firmly committed to both completing our vision and ensuring we reach self-sustainability within the year.
By taking off 30% from the ask, we aim to alleviate doubts, make the request more palatable for everyone, and reduce the DAO's risk while delivering even greater value in return.
2. This is not a memecoin prop. This prop is about NNS Labs and our mission of creating vertical products to increase onboarding and inflow for communities. NOGS has admittedly experienced more utility and adoption growth compared to our other products, but it is still only a fraction of our pipeline. As its utility and infrastructure grows, the term “memecoin” is probably getting misleading and reductive. On this matter, we are constantly getting feedbacks and ideas from nouners and we’re working on a more fitting placement.
3. Adapting and evolving. We’ve always seen our ability to adapt and evolve quickly, while still delivering according to the market and trends as a strength of ours, not a weakness. Just as we edit and evolve our products following feedback from the community, to make sure we provide what the nounish ecosystem actually wants, we believe staying alert and receptive to how the ecosystem shifts and evolve it’s paramount for a constant-evolving reality like Nouns. One of our goals is to stay (and remain) relevant, but most importantly we don’t want the DAO to invest into something that risks becoming obsolete due to lack of flexibility.
4. NOGS evolution: A couple of feedback regarding NOGS launch, or better its evolution, took us by surprise, so we want to clarify our stance. Ever since the launch of the very first version in Summer 2023, we’ve constantly been in touch and collecting feedback from several communities and members of the ecosystem. Its first big update came after listening to these feedbacks for almost a year, when we realised its first structure was limited compared to what people wanted. NOGS as a fungible token was part of our second mandate, that's why we decided to evolve it following every input we received, no matter how small or crazy it might have seemed at the time.
What has never changed, however, is the fact that NOGS was never (and never will be) exclusively linked to NNS but to activity in the broader nounish ecosystem, which is why it has separate channels and communication.
Today, also thanks to all those input we received from the ecosystem, NOGS has an infrastructure that is already having a positive impact, of which the potential has yet to be fully exploited.
Noone can know what the future holds, today the DAO certainly isn’t the same DAO of two years ago. For this very reason, we’ll always remain receptive to the ecosystem, always trying to deliver to the best of our abilities.
That said, we hope this helps clarify our vision and our path forward.
NNS Labs is a development hub founded in 2022 and laser focused on the Nouns ecosystem.
Our mission is to create products and infrastructures that can allow Nouns and other communities to avoid relying only on auctions, leveraging a diverse set of (non forkable) revenue streams that evolves with the DAOs and the current metas.
Every product launched during our mandates works in synergy with the others, creating subsequent value and revenue streams so that the entire funded amount can be recovered, also adding further long term profit and exponential onboarding.
$NOGS, for one, is the first token in the Nouniverse to provide holders with tangible benefits through active participation in the nounish ecosystem.
NNS is an open source (GPLv3 licence) platform and first protocol to share 95% of its revenues with the community.
Noggles Club is our most recent experiment that instantly adds new utility to every nounish NFT and channel on Farcaster and boosts visibility for projects and builders.
After two successful six-month terms, we now propose a third and last 12-month mandate to complete this vision, intensifying NOGS and NNS development and building a core set of infrastructures with the goal not only allow the DAO to recover the whole funded amount, but also to support the growth of the nounish ecosystem forever.
In the last mandate, NOGS and NNS reached major milestones, including $2M+ liquidity, 75k holders, revenue assets like Resolver and Referral Rewards and .nouns names that will fund the NounsDAO treasury in the long term.
With the rebranding of NNS, the protocol now gives 95% of the revenue generated by the sales of the .⌐◨-◨ names back to the ecosystem, split between Referrals and Resolvers.
In this next mandate, we aim to expand NOGS and NNS, launch Noggles Club as a standalone platform and create new onboarding and revenue opportunities for the ecosystem.
Products will be open sourced under a GPLv3 licence following the same path of NNS.
We request a stream of $398k to drive these efforts over 12 months, focusing on development and community engagement.
Not considering the $4M worth of airdrop to Nouns, Lils and Gnars holders during NOGS launch, with the previous six-month mandate of $248k we generated substantial returns and assets for the DAO:
The following goals are designed to benefit NounsDAO significantly and will also be implemented, at a similar scale, across major nounish sub-DAOs, thus multiplying their impact across the Nouniverse:
✅ Evolved NNS into an Open Identity Protocol: Executed a full NNS rebranding. Transformed from a .⌐◨-◨ domain provider into a comprehensive, revenue-sharing identity protocol that directly benefits users and communities alike.
✅ $4M worth of $NOGS airdropped to Nouns, Lils and Gnars during NOGS launch: Launched a dynamic airdrop system linked to the ownership of nounish NFTs and unlock % influenced by the age of the NFTs and their governance activity.
✅ Noteworthy Market Influence ("$NOGS Effect"): Observed substantial ecosystem impact during the $NOGS launch, including a 30% increase in Nouns auction prices, an 80% spike in Gnars auctions, and a 400% lift in Lils floor prices.
✅ $NOGS Transitioned to a High-Liquidity Ecosystem Token: Progressed from a social token tracking nounish activity to a substantial ecosystem token with over 75k holders and $1.4M+ liquidity, integrated with nounish NFTs and providing direct value to the DAO.
✅ Raised 525 ETH for the $NOGS Liquidity Pool: Demonstrated robust market support and stability for $NOGS, creating a solid base for future community-driven growth.
✅ Launched the First Nouns Debit Card: Partnered with Bcard team to release an innovative financial tool tailored for Nouns users that gives back $NOGS and $NOUNS at every transaction.
✅ Achieved a Viral Impact with $NOGS: Designed a launch campaign that generated over 1,000 social sharing posts within two weeks through X and Farcaster.
✅ Featured on Farcaster's Memecoin Leaderboard: A social and financial study by Andrew Whong of Dune ranked $NOGS 4th among memecoins, recognizing its prominence and engagement within the nounish and larger memecoin communities.
✅ Farcaster Tipping and Governance Integration: Developed a Farcaster tipping system resulting in over 4,500 tips sent, along with a governance system allowing $NOGS holders to vote on a Nouns’ pool decisions.
✅ Launched .nouns Names for Recurring DAO Revenue: Created a new revenue stream directly contributing to the NounsDAO treasury.
✅ Noggles Club v.0 Success: Rolled out the initial version of Noggles Club, an engaging reward system for $NOGS holders that brought entire communities into the nounish ecosystem through viral drops.
✅ Launched the first reward system applied to Nouncil: Designed to reward every voter with a fraction of $NOGS from the 38 Nouns in the Nouncil pool.
This initial roadmap will expand as new experiments and emerging trends shape additional opportunities throughout the year. For example, AI and nounish Virtual Assistants are already in exploration phase and we will be able to share more soon.
$NOGS is the first nounish currency experiment. It merges value generation with a growing utility infrastructure. It started as a simple social token with no value. Today, it boasts $2M+ liquidity and 75k holders.
The whole token design of NOGS aims to reward nounish NFTs holders, contribute to DAO’s treasury and provide communities with assets that can be used to grow their user base and engagement.
This will be achieved by:
The developments in place are just glimpses of $NOGS’ potential as it increase its utilities following Nouns ecosystem's growth and evolution.
During our last mandate, we developed a multi-level infrastructure around $NOGS with key features:
In this new mandate, we’ll fully open this infrastructure through a white-label platform, with continual upgrades as we introduce new features.
This approach offers many benefits:
After two years of building for the Nouns ecosystem, we’ve proven the impact of a vertical infrastructure approach on growth and onboarding.
This platform will significantly expand $NOGS, $NOUNS and other tokens reach, inviting new communities and builders into their ecosystem with minimal friction.
The Nouns ecosystem bursts with creativity. Each day brings new artworks, NFTs, and physical products. But their impact often fades after a short-lived hype or a single Round on Farcaster.
Noggles Club transforms products from the nouniverse and beyond into viral, raffle-based drops that engage the community. It aggregates the best creations from top builders and special partners, offering daily opportunities for users to discover and win products with their tickets.
Noggles Club brings daily excitement to nounish creations, expanding reach, engagement, and proliferation impact across the Nouniverse.
Each drop in Noggles Club v.0 offers more than a prize: it’s an introduction to a project and its creator. Each drop includes links and information about the builder, showcasing their work to the community.
Members use tickets to enter the drops they want. In this v.0, for every 1M NOGS held, they receive 1 weekly ticket, plus additional tickets from every nounish community on Farcaster.
Users can earn extra tickets by sharing the product card on X and Farcaster, amplifying both the product’s reach and their chances to win.
During the developments of NOGS and NNS we went through 3 short seasons of Noggles Club daily drops, each one with incremental improvements.
Here are the achievements of the Noggles Club v.0 over a total of 56 drops:
With the rebranding of the NNS, we now retains only 5% of revenue from .⌐◨-◨ names sales.
The remaining 95% is given back to the community, split between Resolvers and Referrals. This structure incentivizes projects and individuals to actively spread the meme, and with NOGS-based rewards, drives greater engagement within the ecosystem.
Additionally, our growing network of Resolvers will be accessible to any community that wants to build its own CLD. The real challenge in creating a naming system lies in ensuring that domains resolve across multiple platforms. Through NNS, every new CLD gains immediate access to this Resolver network, achieving platform-wide recognition from day one.
With this new mandate, we will continue on this course, with a focus on establishing a steady and growing recurring revenue system for Nouns and every community in the nouniverse.
We are asking for:
This funding will allow us to expand development, grow community engagement, and maximize the impact of our products across the Nouniverse.
Total Requested: $398k
There’s a lot of talk in the DAO on the current situation of the treasury and about ways to increase the yearly inflow in the long term while also keeping alive a powerful Nouns Virtuous Cycle.
I strongly believe NNS Labs can support the DAO and unlock important resources for the broader ecosystem, and that it can continue to boost onboarding and proliferation through our vertical infrastructures.
We're fully committed to and confident in our products, all while staying humble and being able to evolve and adapt when the ecosystem requires it.
I sincerely hope that absorbing 30% of the ask from the previous proposal internally can be a further proof of our commitment.
Thank you all,
Dom (@dotnouns)
$NOGS has a lot of functionality in Nouns Governance, I feel it is not a memecoin. Moreover, the team has also done a very good execution in the last proposal, I think it's worth to see the ending of this project!.
⌐◨-◨
nom nom NNS
$NOGS has a lot of functionality in Nouns Governance, I feel it is not a memecoin. Moreover, the team has also done a very good execution in the last proposal, I think it's worth to see the ending of this project!.
We're passing props from from people that are barely involved with nouns.
Choosing to support long-time, commited builders whom I know will have Nouns interest as a priority. Good luck!
I'm against memecoins, but NOGS doesn't feel like one. This feels more akin to an experiment in governance, and I have a lot of trust in the team that they have earned over the years. The alterations based on feedback from previous versions of this prop only reinforce that. Easy yes.
This initiative has strong potential, and NNS Labs has consistently shown they can deliver impactful solutions. Their work with $NOGS demonstrates real utility for governance and ecosystem growth, proving they know how to build meaningful products. Still, there are some areas that could use more clarity.
Token models like $NOGS, even with their successes, always carry risks; adoption isn’t guaranteed, and the ecosystem shouldn’t rely too heavily on any one experiment. The proposal could benefit from a clearer roadmap for how these products will sustain engagement long-term, especially given that token enthusiasm can fade quickly.
$NOUNS, by comparison, feels like a misstep. It adds complexity without delivering clear value to the ecosystem. Unlike $NOGS, which integrates governance and drives ecosystem benefits, $NOUNS seems more like an unnecessary distraction.
NNS Labs has proven they can execute and adapt, but scaling adoption remains a challenge. Perhaps more focus on collaboration with other nounish communities and stronger metrics for success could help strengthen their approach. Supporting proven builders like this team makes sense, but the ecosystem thrives when we stay critical and focused on solutions that provide sustainable, measurable benefits.
nom nom NNS
If a team can bring SharkDAO back to life, I trust they can achieve even more incredible things for the Nounish world. I would love to see the outcome of this proposal.
I really do respect the effort that has been put into this project to help grow Nouns, and I actually think this concept of creating a platform that incentivizes people to explore and participate in other nounish projects is worth funding.
However, I just don't personally like $NOGS. I'm fine with people creating nounish memecoins and they probably end up being a net good for Nouns but I don't think the DAO should fund them.
If you guys were to come to the DAO and propose the Noggles Club concept but built on top of $nouns, I would be happy to support it, albeit somewhere in the $200-250k price range.
Sam you are easily one of my favorite developers.... I even have your autograph on a Game Cube controller, but I have to say this seems a bit contradicting.... 'I'm fine with people creating nounish memecoins and they probably end up being a net good for Nouns but I don't think the DAO should fund them.' - 24hrs later puts up a prop for the DAO to funds $NOUNS token with liquidity - GG
My view on this proposal is....given our upcoming transition to DUNA, we need to exercise heightened scrutiny regarding proposal funding, particularly concerning their regulatory implications.... I personally do not think the DAO should be funding any proposals that are attached to an ERC20 token or has a token involved, as it put us in a sticky situation if the token is considered a security or not if it has an LP. Unfortunately I think NNS has evolved so much from the original proposal (which is not a bad thing at all, $NOGS has been a net positive for the ecosystem) but it is an ERC20 token that is given to DAO members & will benefit in price appreciation with this funding, so are we funding a potential security? I'm not a lawyer so I can't say with certainty, but it's not a risk I think we should take.
conscious of the fact that i might be a nouns boomer, but i just don't find this to be an interesting vision or direction for the project to support
NNS has established itself as a cornerstone of innovation and reliability, earning credibility for Nouns among builders. The Noggles initiative has significantly boosted Gnars governance participation, educated new builders, and increased auction engagement. Every product crafted by the NNS team is both visually appealing and user-friendly.
my reasons for voting against remain the same. NNS as a protocol has very little adoption and usage. the previous prop delivered little against that goal. doesn’t warrant another $400k investment imo.
Votes from the Nouniverse ⌐◨-◨
Every $NOGS holder now has a voice in deciding how the NOGS pool of Nouns votes on each Nouns proposal.
Cast your vote on your Noggles Dashboard, earn more $NOGS and spread the ⌐◨-◨.
FOR: 453.3M $NOGS AGAINST: 0M $NOGS
143040 $NOGS have been shared among the voters.
my reasons for voting against remain the same. NNS as a protocol has very little adoption and usage. the previous prop delivered little against that goal. doesn’t warrant another $400k investment imo.
grateful to see proven nounish builders focused on building powerful, scalable tech that can both proliferate ⌐◨-◨ and generate sustainable revs for the treasury. not easy, but so necessary
Continued development of novel, open source infrastructure from a dedicated, proven team of nounish builders? yes plz ⌐◨-◨
NNS has established itself as a cornerstone of innovation and reliability, earning credibility for Nouns among builders. The Noggles initiative has significantly boosted Gnars governance participation, educated new builders, and increased auction engagement. Every product crafted by the NNS team is both visually appealing and user-friendly.
https://www.lilnouns.wtf/vote/nounsdao/711/votes
FOR 134 VOTES
AGAINST 0 VOTES
ABSTAIN 119 VOTES
lintcouncil.eth | "119"
$NOGS has a lot of functionality in Nouns Governance, I feel it is not a memecoin. Moreover, the team has also done a very good execution in the last proposal, I think it's worth to see the ending of this project!.
This
Glad to see the prop back after addressing some concerns. I'll paste my previous thoughts: This is the first prop I see that tries returning back and potentially giving more to the nouns treasury than what it asks. Using Nouns votes as primitive in which other memecoin holders can vote seems simple, but can grow massively imo. I’ll be happy to delegate my voting power to NNS Labs to support this initiative and see where it takes us. Additionally, NNS Labs is building for the community in a way that feels slightly different. The vision seems clear to me, Nouns won’t scale by itself, it will do it through its sub communities, and the team is here to support and scale products for both Nouns and each of the smaller communities contributing to it. Super happy to see this proposal going up and Nouns catching up to the new meta.
Disclaimer: I hold $NOGS from the stream they do to nouners, but never have bought.
$NOGS has a lot of functionality in Nouns Governance, I feel it is not a memecoin. Moreover, the team has also done a very good execution in the last proposal, I think it's worth to see the ending of this project!.
voting "for" because of the long-term commitment shown here.
Remains to be seen if it turns out being effective. The track record says "yes"
I really do respect the effort that has been put into this project to help grow Nouns, and I actually think this concept of creating a platform that incentivizes people to explore and participate in other nounish projects is worth funding.
However, I just don't personally like $NOGS. I'm fine with people creating nounish memecoins and they probably end up being a net good for Nouns but I don't think the DAO should fund them.
If you guys were to come to the DAO and propose the Noggles Club concept but built on top of $nouns, I would be happy to support it, albeit somewhere in the $200-250k price range.
I think there is a lot of potential here. The team has shown they can execute, and the stream can always be halted if they don't make progress as expected.
We're passing props from from people that are barely involved with nouns.
Choosing to support long-time, commited builders whom I know will have Nouns interest as a priority. Good luck!
I believe this is a strong path towards proliferation using the tools that crypto is best at. I’m excited to use Nogs as a way to brings new people into the Nouns ecosystem for participating in governance, rounds, etc.
We sincerely thank everyone, voters and non-voters alike, who took the time to provide feedback. We carefully reviewed all constructive input before resubmitting NNS Labs Season 3. It was also inspiring to see such strong support and unity from voters and communities around a common vision.
One of our main goals is to create unity in the nouniverse, not only among communities but also among people. Which is why we are addressing here some feedback from the previous prop hoping to clear all doubts.
1. Funding request. Rather than shortening the proposal’s duration from 12 months to 6 or compromising the quality of outputs, we decided to absorb the reduction internally. Which is why we went from our previous ask of $576k to $398k.
We are firmly committed to both completing our vision and ensuring we reach self-sustainability within the year.
By taking off 30% from the ask, we aim to alleviate doubts, make the request more palatable for everyone, and reduce the DAO's risk while delivering even greater value in return.
2. This is not a memecoin prop. This prop is about NNS Labs and our mission of creating vertical products to increase onboarding and inflow for communities. NOGS has admittedly experienced more utility and adoption growth compared to our other products, but it is still only a fraction of our pipeline. As its utility and infrastructure grows, the term “memecoin” is probably getting misleading and reductive. On this matter, we are constantly getting feedbacks and ideas from nouners and we’re working on a more fitting placement.
3. Adapting and evolving. We’ve always seen our ability to adapt and evolve quickly, while still delivering according to the market and trends as a strength of ours, not a weakness. Just as we edit and evolve our products following feedback from the community, to make sure we provide what the nounish ecosystem actually wants, we believe staying alert and receptive to how the ecosystem shifts and evolve it’s paramount for a constant-evolving reality like Nouns. One of our goals is to stay (and remain) relevant, but most importantly we don’t want the DAO to invest into something that risks becoming obsolete due to lack of flexibility.
4. NOGS evolution: A couple of feedback regarding NOGS launch, or better its evolution, took us by surprise, so we want to clarify our stance. Ever since the launch of the very first version in Summer 2023, we’ve constantly been in touch and collecting feedback from several communities and members of the ecosystem. Its first big update came after listening to these feedbacks for almost a year, when we realised its first structure was limited compared to what people wanted. NOGS as a fungible token was part of our second mandate, that's why we decided to evolve it following every input we received, no matter how small or crazy it might have seemed at the time.
What has never changed, however, is the fact that NOGS was never (and never will be) exclusively linked to NNS but to activity in the broader nounish ecosystem, which is why it has separate channels and communication.
Today, also thanks to all those input we received from the ecosystem, NOGS has an infrastructure that is already having a positive impact, of which the potential has yet to be fully exploited.
Noone can know what the future holds, today the DAO certainly isn’t the same DAO of two years ago. For this very reason, we’ll always remain receptive to the ecosystem, always trying to deliver to the best of our abilities.
That said, we hope this helps clarify our vision and our path forward.
NNS Labs is a development hub founded in 2022 and laser focused on the Nouns ecosystem.
Our mission is to create products and infrastructures that can allow Nouns and other communities to avoid relying only on auctions, leveraging a diverse set of (non forkable) revenue streams that evolves with the DAOs and the current metas.
Every product launched during our mandates works in synergy with the others, creating subsequent value and revenue streams so that the entire funded amount can be recovered, also adding further long term profit and exponential onboarding.
$NOGS, for one, is the first token in the Nouniverse to provide holders with tangible benefits through active participation in the nounish ecosystem.
NNS is an open source (GPLv3 licence) platform and first protocol to share 95% of its revenues with the community.
Noggles Club is our most recent experiment that instantly adds new utility to every nounish NFT and channel on Farcaster and boosts visibility for projects and builders.
After two successful six-month terms, we now propose a third and last 12-month mandate to complete this vision, intensifying NOGS and NNS development and building a core set of infrastructures with the goal not only allow the DAO to recover the whole funded amount, but also to support the growth of the nounish ecosystem forever.
In the last mandate, NOGS and NNS reached major milestones, including $2M+ liquidity, 75k holders, revenue assets like Resolver and Referral Rewards and .nouns names that will fund the NounsDAO treasury in the long term.
With the rebranding of NNS, the protocol now gives 95% of the revenue generated by the sales of the .⌐◨-◨ names back to the ecosystem, split between Referrals and Resolvers.
In this next mandate, we aim to expand NOGS and NNS, launch Noggles Club as a standalone platform and create new onboarding and revenue opportunities for the ecosystem.
Products will be open sourced under a GPLv3 licence following the same path of NNS.
We request a stream of $398k to drive these efforts over 12 months, focusing on development and community engagement.
Not considering the $4M worth of airdrop to Nouns, Lils and Gnars holders during NOGS launch, with the previous six-month mandate of $248k we generated substantial returns and assets for the DAO:
The following goals are designed to benefit NounsDAO significantly and will also be implemented, at a similar scale, across major nounish sub-DAOs, thus multiplying their impact across the Nouniverse:
✅ Evolved NNS into an Open Identity Protocol: Executed a full NNS rebranding. Transformed from a .⌐◨-◨ domain provider into a comprehensive, revenue-sharing identity protocol that directly benefits users and communities alike.
✅ $4M worth of $NOGS airdropped to Nouns, Lils and Gnars during NOGS launch: Launched a dynamic airdrop system linked to the ownership of nounish NFTs and unlock % influenced by the age of the NFTs and their governance activity.
✅ Noteworthy Market Influence ("$NOGS Effect"): Observed substantial ecosystem impact during the $NOGS launch, including a 30% increase in Nouns auction prices, an 80% spike in Gnars auctions, and a 400% lift in Lils floor prices.
✅ $NOGS Transitioned to a High-Liquidity Ecosystem Token: Progressed from a social token tracking nounish activity to a substantial ecosystem token with over 75k holders and $1.4M+ liquidity, integrated with nounish NFTs and providing direct value to the DAO.
✅ Raised 525 ETH for the $NOGS Liquidity Pool: Demonstrated robust market support and stability for $NOGS, creating a solid base for future community-driven growth.
✅ Launched the First Nouns Debit Card: Partnered with Bcard team to release an innovative financial tool tailored for Nouns users that gives back $NOGS and $NOUNS at every transaction.
✅ Achieved a Viral Impact with $NOGS: Designed a launch campaign that generated over 1,000 social sharing posts within two weeks through X and Farcaster.
✅ Featured on Farcaster's Memecoin Leaderboard: A social and financial study by Andrew Whong of Dune ranked $NOGS 4th among memecoins, recognizing its prominence and engagement within the nounish and larger memecoin communities.
✅ Farcaster Tipping and Governance Integration: Developed a Farcaster tipping system resulting in over 4,500 tips sent, along with a governance system allowing $NOGS holders to vote on a Nouns’ pool decisions.
✅ Launched .nouns Names for Recurring DAO Revenue: Created a new revenue stream directly contributing to the NounsDAO treasury.
✅ Noggles Club v.0 Success: Rolled out the initial version of Noggles Club, an engaging reward system for $NOGS holders that brought entire communities into the nounish ecosystem through viral drops.
✅ Launched the first reward system applied to Nouncil: Designed to reward every voter with a fraction of $NOGS from the 38 Nouns in the Nouncil pool.
This initial roadmap will expand as new experiments and emerging trends shape additional opportunities throughout the year. For example, AI and nounish Virtual Assistants are already in exploration phase and we will be able to share more soon.
$NOGS is the first nounish currency experiment. It merges value generation with a growing utility infrastructure. It started as a simple social token with no value. Today, it boasts $2M+ liquidity and 75k holders.
The whole token design of NOGS aims to reward nounish NFTs holders, contribute to DAO’s treasury and provide communities with assets that can be used to grow their user base and engagement.
This will be achieved by:
The developments in place are just glimpses of $NOGS’ potential as it increase its utilities following Nouns ecosystem's growth and evolution.
During our last mandate, we developed a multi-level infrastructure around $NOGS with key features:
In this new mandate, we’ll fully open this infrastructure through a white-label platform, with continual upgrades as we introduce new features.
This approach offers many benefits:
After two years of building for the Nouns ecosystem, we’ve proven the impact of a vertical infrastructure approach on growth and onboarding.
This platform will significantly expand $NOGS, $NOUNS and other tokens reach, inviting new communities and builders into their ecosystem with minimal friction.
The Nouns ecosystem bursts with creativity. Each day brings new artworks, NFTs, and physical products. But their impact often fades after a short-lived hype or a single Round on Farcaster.
Noggles Club transforms products from the nouniverse and beyond into viral, raffle-based drops that engage the community. It aggregates the best creations from top builders and special partners, offering daily opportunities for users to discover and win products with their tickets.
Noggles Club brings daily excitement to nounish creations, expanding reach, engagement, and proliferation impact across the Nouniverse.
Each drop in Noggles Club v.0 offers more than a prize: it’s an introduction to a project and its creator. Each drop includes links and information about the builder, showcasing their work to the community.
Members use tickets to enter the drops they want. In this v.0, for every 1M NOGS held, they receive 1 weekly ticket, plus additional tickets from every nounish community on Farcaster.
Users can earn extra tickets by sharing the product card on X and Farcaster, amplifying both the product’s reach and their chances to win.
During the developments of NOGS and NNS we went through 3 short seasons of Noggles Club daily drops, each one with incremental improvements.
Here are the achievements of the Noggles Club v.0 over a total of 56 drops:
With the rebranding of the NNS, we now retains only 5% of revenue from .⌐◨-◨ names sales.
The remaining 95% is given back to the community, split between Resolvers and Referrals. This structure incentivizes projects and individuals to actively spread the meme, and with NOGS-based rewards, drives greater engagement within the ecosystem.
Additionally, our growing network of Resolvers will be accessible to any community that wants to build its own CLD. The real challenge in creating a naming system lies in ensuring that domains resolve across multiple platforms. Through NNS, every new CLD gains immediate access to this Resolver network, achieving platform-wide recognition from day one.
With this new mandate, we will continue on this course, with a focus on establishing a steady and growing recurring revenue system for Nouns and every community in the nouniverse.
We are asking for:
This funding will allow us to expand development, grow community engagement, and maximize the impact of our products across the Nouniverse.
Total Requested: $398k
There’s a lot of talk in the DAO on the current situation of the treasury and about ways to increase the yearly inflow in the long term while also keeping alive a powerful Nouns Virtuous Cycle.
I strongly believe NNS Labs can support the DAO and unlock important resources for the broader ecosystem, and that it can continue to boost onboarding and proliferation through our vertical infrastructures.
We're fully committed to and confident in our products, all while staying humble and being able to evolve and adapt when the ecosystem requires it.
I sincerely hope that absorbing 30% of the ask from the previous proposal internally can be a further proof of our commitment.
Thank you all,
Dom (@dotnouns)