ProposalsProposal 685
Good Noggles is a prescription Precious Noggles for kids forever
Executed
For
94
Against
8
Abstain
33
Quorum: 84
Proposed by , sponsored by
0x4b5F...aA30
0xdcf3...7a19
ProposalsProposal 685
I love noggles but if they’re not a practical shape for kids who have these as their only prescription glasses I’m all for changing the design so they are comfortable and cool. I trust in your judgment in either case. Good luck and thanks!
After working with Mari firsthand and engaging in long conversations at Nouns Town about her background, I believe she is a AAA builder in both Nouns and Life. Which is why I have strong conviction in Mari’s ability to execute this undertaking at the highest feasible level with these funds, changing children's lives forever.
In the interest of supporting our ecosystem’s health, it would be appropriate for Joshua and the rest of the Prop 104 team to proactively re-evaluate their current status more critically. Perhaps there are options to cancel parts of their project and return a portion of the funding received, given that it will be over three years since their proposal passed before their vans actually hit the road (ref: last proposal update). I would assume that certain elements of their plans may now differ in terms of feasibility and impact due to evolving conditions, such as increased production costs across industries (vehicles, app development, etc.) between 2022 and 2024.
FOR - 4 VOTES
sqx.pcc | *"Sure. In a no jaded vacuum this is a good prop.
trying to be less jaded.
allowing combination for precious plastics to scale benefits the ecosystem as well. hopefully this can work and or create a Toms model . (probably others)
1 PP is also 2 Good noggle prescription.
its not about making money. its about providing tax deductible revenue as expenses that better the world.
⌐◨-◨"*
AGAINST - 1 VOTES
ABSTAINS - 2 VOTES
https://www.lilnouns.wtf/vote/nounsdao/685/votes
FOR 97 VOTES
AGAINST 0 VOTES
ABSTAIN 0 VOTES
Mari has consistently overdelivered since the inception of her first 3D printed prototype and will continue doing so because that's how she is.
After working with Mari firsthand and engaging in long conversations at Nouns Town about her background, I believe she is a AAA builder in both Nouns and Life. Which is why I have strong conviction in Mari’s ability to execute this undertaking at the highest feasible level with these funds, changing children's lives forever.
In the interest of supporting our ecosystem’s health, it would be appropriate for Joshua and the rest of the Prop 104 team to proactively re-evaluate their current status more critically. Perhaps there are options to cancel parts of their project and return a portion of the funding received, given that it will be over three years since their proposal passed before their vans actually hit the road (ref: last proposal update). I would assume that certain elements of their plans may now differ in terms of feasibility and impact due to evolving conditions, such as increased production costs across industries (vehicles, app development, etc.) between 2022 and 2024.
I loved the quality of these glasses at Nouns Town. Noggles are one of our primary memes and funding prescription glasses for children is a high quality, aligned, and Nounish story to tell. For the price I wish this funded more glasses, but I appreciate the amount of marketing commitments in the proposal.
Mari has consistently overdelivered since the inception of her first 3D printed prototype and will continue doing so because that's how she is.
Align with this. Mari has been delivering above and beyond ever since her first funding from DCS. (AFAIK she's the only one who Did any Cool Shit.) Her Noggles are far and away the best looking and most comfortable ones available, and every time I've given them away to people, they are always blown away. Yes this is a big ask but most of the costs are hard costs here, and real things that exist in the world have higher hard costs. I believe in Mari to do her best to make this a reality and I think, if successful, it will make an amazing addition to Nounish lore. Make us Proud Mari and team! ⌐◨-◨
Don’t have enough history or knowledge about previous prop and what happened. I do think this idea is a great one and well inline with nouns ⌐◨-◨ just need more of a history lesson
Like the mission given ⌐◨-◨ is such a big cultural icon for us and confident will end up better than last prop funded given the team
Mari has consistently overdelivered since the inception of her first 3D printed prototype and will continue doing so because that's how she is.
I think this is a big ask up front, and I struggled to make up my mind at first. However, after speaking with Mari, I gained renewed confidence in the project, particularly excited about its long-term potential to help 15,000 kids each year without requiring additional dao funds.
Combined with the media exposure and sustainability factors, plus the team behind it, this feels like smart long-term charity work.
Align with this. Mari has been delivering above and beyond ever since her first funding from DCS. (AFAIK she's the only one who Did any Cool Shit.) Her Noggles are far and away the best looking and most comfortable ones available, and every time I've given them away to people, they are always blown away. Yes this is a big ask but most of the costs are hard costs here, and real things that exist in the world have higher hard costs. I believe in Mari to do her best to make this a reality and I think, if successful, it will make an amazing addition to Nounish lore. Make us Proud Mari and team! ⌐◨-◨
not a big fan of charity props -- I don't think nouns is the best vehicle for this type of work and I think it passes too often for large spends because people feel bad about voting against something "wholesome".
There are many orgs out there explicitly designed to support charity flavored work. I don't think this is nouns superpower
I think this is a big ask up front, and I struggled to make up my mind at first. However, after speaking with Mari, I gained renewed confidence in the project, particularly excited about its long-term potential to help 15,000 kids each year without requiring additional dao funds.
Combined with the media exposure and sustainability factors, plus the team behind it, this feels like smart long-term charity work.
Align with this. Mari has been delivering above and beyond ever since her first funding from DCS. (AFAIK she's the only one who Did any Cool Shit.) Her Noggles are far and away the best looking and most comfortable ones available, and every time I've given them away to people, they are always blown away. Yes this is a big ask but most of the costs are hard costs here, and real things that exist in the world have higher hard costs. I believe in Mari to do her best to make this a reality and I think, if successful, it will make an amazing addition to Nounish lore. Make us Proud Mari and team! ⌐◨-◨
Would be fully supportive of a scaled down trial, thanks for proposing Marinioac!
I feel confident the team will deliver. Would feel even better if the team commits to a stream and/or subDAO for release of funds. But think there is already enough movement here to warrant the greenlight.
noggles for kids gud. How do we not have an alliance of optometrists and eyewear makers all up on us?
I think this is a big ask up front, and I struggled to make up my mind at first. However, after speaking with Mari, I gained renewed confidence in the project, particularly excited about its long-term potential to help 15,000 kids each year without requiring additional dao funds.
Combined with the media exposure and sustainability factors, plus the team behind it, this feels like smart long-term charity work.
Would be fully supportive of a scaled down trial, thanks for proposing Marinioac!
Seems pretty unfair to punish one team because another has been stringing us along. Each prop should be considered on its own merit and I have complete confidence in Mari and team to deliver fully. Good luck ⌐◨-◨
But while we're on the subject of incomplete props - anyone else never receive Nouns Comics?☹️
FOR - 27 VOTES
moondog_decent | "Epic"
georgie_variety | "Great initiative with strong social impact and proliferation in an exceptionally well detailed prop"
carlosjmelgar | "Yes"
mikegood | "the type of thing a lot of us joined nouns because of"
bigshotklim | "Awesome builder with excellent documentation and promos. This is one of the better physical props and stories for the DAO"
peterpandam | "love this prop, please dont rug"
AGAINST - 14 VOTES
iambixbite | "I know it’s different proposals and different builders but we have already invested a large sum of money into this type of initiative & the previous proposal has a few hundred thousand sitting in the multi sig, I’d like to see that returned to the DAO so these active builders could take over the initiative"
ABSTAINS - 3 VOTES
"Proposal 104 still hasn't finished, Maybe worth waiting for that or learning from it and doing a more gradual disbursement of funds?" - Pizza Mafia
Exciting initiative with real potential to make a difference for kids in need. Proud to back this effort.
All for good will but doubtful the value is justfied in the cost. Good luck regardless.
For my very first vote with my first noun I vote a hearty HELL YES for this prop and this team. This prop is an outstanding example of what nouns is all about and this crew has been delivering like gangbusters with great product, awesome vibes and incredibly well crafted documentation and content. Looking forward to a whole year of this and more.
https://etherscan.io/address/0xc7c696c74490b1ae1b705d7a2a6058b5591de641 Ask Josh to partner up. Seems he’s having issue.
Would be fully supportive of a scaled down trial, thanks for proposing Marinioac!
the type of thing a lot of us joined nouns because of... but ngl, feels weird to fund essentially the same idea a second time, with a different team, years later, after the first one is still not finished. but hey.. yolo :shrug:
glasses and nouns go together well of course. while this is a big prop, I believe in Mari and her ability to execute something special.
sorry, i have a weird feeling about this one and am going to trust my gut. maybe streaming payments or smaller more frequent proposals would make me a hell yes. voted yes in nouncil. gl
Precious Noggles, , in partnership with various organizations, presents an innovative project with social and environmental impact. The project involves creating a mobile ophthalmological clinic equipped with a Precious Plastic recycling station, designed to produce and donate eyeglasses made from recycled plastic to 3,000 vulnerable children in Rio de Janeiro, Brazil. The initiative promotes education, recycling, and sustainability, focusing on direct impact, broad media exposure, and mini-documentaries detailing the progress of the actions. In the long term, the project aims to assist 15,000 children per year and globally replicate the initiative through open-source molds and the noggles is going to be permanently displayed on the mobile unit, ensuring ongoing visibility and lasting impact, while expanding the reach and values of the Nouns brand across Precious Plastic community and future enviromental sponsers.
a quick doodle by Ilustradora
Precious Noggles, created from a proposal approved by Nouns DCS, aims to connect the Nouns community with Precious Plastic community, both CC0 brands focused on innovation and high impact. After the success of the first initiative, Precious Noggles is launching a more ambitious project: a mobile clinic equipped with a recycling station capable of producing eyeglass frames made from recycled plastic. The long-term goal of this project is to assist 15,000 vulnerable children in Rio de Janeiro, Brazil. According to the Brazilian Council of Ophthalmology (CBO), approximately 19% of children between 6 months and 15 years of age experience some form of vision impairment, but 80% of school-age children have never had an eye exam. Additionally, the initiative will provide education on recycling in areas lacking waste management infrastructure, creating a positive and lasting impact on socially vulnerable communities.
I, Marinioac, founder of Precious Noggles, along with Ilustradora, the NGO Visão do Bem, Casa Plástica, Precious Plastic Cotia, Easymoulds, Virei Notícia, and Berro.inc, are committed to carrying out a creative and high-impact project, fully aligned with the values of the Nouns community: Sub culture creative ideas. Our focus is on promoting education, recycling, inclusion, accessibility, and health, while also aiming for a global reach. The proposal seeks to collaborate with open source projects, enabling the Precious Plastic community to replicate these initiatives worldwide, thereby amplifying the impact of Nouns.
Precious Plastic community map
This project aligns with Nouns' core values of sub culture creative ideas while directly contributing to several United Nations Sustainable Development Goals. In addition to making a tangible impact in vulnerable communities, the project will boost the visibility and value of the Nouns brand, attracting new members and investors by demonstrating a clear commitment to global social and environmental causes.
SDG 3 (Good Health and Well-being): Providing recycled eyeglasses to children directly improves their quality of life and academic performance, positively impacting the visual health of vulnerable populations.
SDG 4 (Quality Education): The eyeglasses help children learn better, and the project also offers educational workshops on recycling and sustainability, further promoting learning and environmental awareness.
SDG 5 & 10 (Gender Equality & Reduced Inequalities): The project ensures equal access to visual healthcare, regardless of gender or social background, contributing to the reduction of inequalities.
SDG 11 & 12 (Sustainable Cities & Communities & Responsible Consumption and Production): The production of recycled plastic eyeglass frames encourages a circular economy and promotes sustainable consumption practices, establishing a globally replicable model.
Beyond its social impact, the project strengthens the Nouns brand by beeing open source and replicating the model globally, with eyeglass frames featuring the Noggles and the inscriptions "Noggles by Nouns" and "100% Recycled Plastic" on the temples. The children's eyeglasses, versatile for both prescription and sunglasses, enhance the project's relevance in various contexts. The replicability ensures ongoing, global visibility and value for the Nouns community forever.
The mobile clinic, equipped to perform eye exams and outfitted with modular recycling machines, will have the capacity to serve 15,000 children annually across various regions of Brazil. The project merges visual health and environmental education while promoting the Nouns brand, with Noggles prominently displayed on the eyeglass frames and the sides of the clinic forever. Even with future sponsors, Noggles will remain visible, linking the brand to a lasting and global social impact forever.
The project will receive wide coverage from major media outlets such as Globo and CNN, ensuring broad visibility for the Nouns brand. A feature on Fantástico, Globo’s tv show, with an audience of 40 million viewers, will provide credibility and reach. In addition, mini-documentaries on social media and Web3 platforms like Instagram, Warpcast, and YouTube will keep the project in the spotlight, generating buzz and attracting new investors and members to Nouns.
The global replicability of the project allows recycled plastic eyeglass frames to be produced anywhere in the world, spreading the Nouns brand to unexpected regions. This creates opportunities for new members to engage with the Nouns community, increasing its market value and cementing its reputation as a global brand that produces great ideias for significant social impact.
Precious Noggles: Founded by Marinioac from Lil Sisters and Gnars DAO and Joseph Klatt, a partner of Precious Plastic, Precious Noggles was sponsored by Nouns DCS in 2023 with the goal of connecting the Nouns community with Precious Plastic through the creation of the first 100% recycled Noggles. With a focus on reducing environmental impact, production takes place in three locations worldwide, operating on-demand to minimize waste and carbon emissions. Its open-source, colorful, and comfortable design has been widely distributed globally, and Precious Noggles has quickly become one of the community's favorite models. Check out the complete photo album, capturing every step of the creation process so far!
Marinioac: Founder and co-designer of Precious Noggles, Marinioac entered the Nouns ecosystem in September 2022 through a project for Lil Sisters, GnarsDAO, and NounsBR. Since then, she has distinguished herself by winning and executing proposals across multiple fronts, including GnarsDAO, Lil Sisters, and Nouns DCS, which ultimately led to the founding of Precious Noggles. Known for her innovative vision, Marinioac bridges high quality design with recycling education within the Nouns universe.
Ilustradora: Also a Lil Sister, renowned as the leading illustrator within the NounsDAO ecosystem, her creations are a vibrant expression of playfulness, joy, and fun, which breathe life into the community's visual identity. Her work has the unique power to expand Nouns’ reach by adding creative value and connecting the public to the project's innovative, playfull and lighthearted essence.
NGO Visão do Bem: Tasked with operating the mobile clinic and distributing the glasses, this network of social entrepreneurs is composed of women working in vulnerable communities across Rio de Janeiro. They provide access to eye exams and prescription glasses, fostering both social impact and health improvements in these communities.
Precious Plastic Cotia: As members of the Precious Plastic community, they are responsible for manufacturing the modular recycling machines that will be utilized throughout the project. Their expertise ensures the efficient and sustainable transformation of plastic waste into high quality new products.
Casa Plástica: Also part of the Precious Plastic community, Casa Plástica will lead recycling workshops for 1,000 children, teaching sustainability and recycling practices. Founded in 2018, Casa Plástica is a socio-environmental enterprise focused on raising awareness about plastic use and offering innovative, reusable solutions for its management. The organization provides consultancy, workshops, and innovation-driven projects, transforming discarded plastic into great products, while promoting decentralized and collective recycling.
Easymoulds: Engineer and co-designer of the Precious Noggles, in this project they will also be responsible for the ergonomic design and production of the molds used to create prescription glasses frames from recycled plastic. Easymoulds provides designs and moulds to clients worldwide, ranging from small startups to large brands. Established in 2020 in Germany, also part of the Precious Plastic community, they served over 200 clients in over 30 countries. The main focus is on product design, design for manufacturing and production of injection and compression moulds.
Precious Noggles mould made by Easymoulds
Virei Notícia: The public relations agency that will handle national and international communications. With a vast reach, Virei Notícia collaborates with major media outlets such as Globo, CNN, UOL, and Folha de S.Paulo, reaching up to 100 million people per month through its television partnerships and generating 250 million monthly visits on digital platforms. Their influence ensures broad visibility for the project.
Berro.inc: A Rio de Janeiro-based audiovisual production company that will be responsible for creating awesome visual content, including mini-documentaries and spontaneous media to showcase the project's development and impact.
First Visit: Visual screening and initial exams of 3000 kids.
Second Visit: Full eye exams to determine the correct prescription for the glasses on 1500 kids.
Third Visit: Recycling workshops and distribution of glasses, along with educational kits for 1000 kids.
a quick doodle by Ilustradora
Monthly mini-documentaries will be released on social media platforms and Web3 channels, with support from a dedicated press team to ensure extensive media coverage. A strategic marketing plan will also promote spontaneous engagement across social networks.
This project uses recycled polypropylene (PP), commonly found in yogurt pots, bottle caps, and food trays. PP is lightweight, impact-resistant, and flexible, making it ideal for durable and comfortable frames. The use of recycled PP supports the circular economy, reducing plastic waste. Additionally, recycling allows for frames to be produced on demand, minimizing excess waste while letting children choose their preferred colors for personalization. This creates a more fun and inclusive process, ensuring each pair of glasses is unique and tailored to the child’s preferences.
The lenses will be supplied by EssilorLuxottica, a world leader in optical innovation, known for high-quality lenses and cutting-edge technology.
The glasses’ packaging will be made from recycled fabric, featuring personalized Noggles-branded cloths to encourage proper eyewear care and creativity.
The OBE spring hinges ensure comfort and durability, extending the longevity of the frames.
The mobile clinic, in addition to offering ophthalmological exams, will function as a sustainable production center, equipped with modular recycling machines to produce eyeglass frames on-site. This station will also host interactive recycling workshops with the children, creating an engaging and educational experience. In the short term, we aim to serve 3,000 children and distribute 1,000 pairs of glasses across 10 NGOs in Rio de Janeiro, Brazil.
In the Casa Plástica workshop for Noggles do Bem, “PLASTIC: From Waste to Glasses,” 10 selected communities will have the chance to participate in a fun, interactive 3-hour experience learning how discarded plastic from their own homes can be transformed into new good quality and usefull products—such as a pair of glasses!
The workshop begins with an introduction to the environmental impact of plastic waste and the importance of recycling. Following this, we will engage in a dynamic activity to identify different types of plastics commonly found in the market, especially those most used and frequently discarded. Next, children will observe firsthand how plastic is shredded and creatively repurposed. This hands-on activity aims to raise awareness in a playful and dynamic way, encouraging creativity and demonstrating how small changes, starting at home, can contribute to a much more sustainable future.
The marketing strategy will be multichannel, focusing on the social and environmental impacts of the project, leveraging both traditional and Web3 platforms for maximum reach.
$18,468.61 – Design, Engineering and production of 3 different-sized molds for kids glasses
$65,008.00 – Exams, production and distribution of 1,000 pairs of prescription glasses
$82,580.00 – Mobile clinic and recycling station (van)
$29,980.00 – Nouns-branded giveaways, graphic design, illustrations, and recycling workshops for 1,000 children
$46,600.00 – Marketing, media, and communications efforts
$39,220.00 – Project management
$28,185.66 – 10% allocated to gas fees, banking transaction fees, and taxes
Total: $310,042.27 | Detailed Budget
Months 1-6 | Research and Development:
Months 3-10 | Action:
Months 1-11 | Dissemination, Media, and Communication:
Creation of mini-documentaries documenting the project
Continuous media coverage through press
Organic content distribution and engagement throughout the project
Engagement: The creation of an active community on social media and Web3 platforms will expand Nouns' influence, encouraging engagement from both local communities and global Nouns members. This will foster long-term interaction with the project, strengthening ties with diverse audiences.
Global Visibility: Partnerships with major media outlets will ensure global reach, solidifying Nouns as a reference in social innovation and sustainability. The extensive promotion of the project will create lasting impact, positioning Nouns as a brand committed to social and environmental causes.
Social and Environmental Impact: The project will provide visual health care to 3,000 children in the short term and 15,000 children annually in the long term, significantly improving their quality of life and educational performance. Additionally, promoting recycling and sustainability in these communities will lead to lasting environmental awareness and sustainable practices.
Global Replicability: The project's ability to be replicated globally, through the use of recycled materials and CC-BY-SA licensing, will broaden the reach of its impact. This allows other regions to adopt similar sustainable and educational solutions, spreading Nouns' values beyond Brazil’s borders.
cheers @marinioac and @preciousnoggles
Precious Noggles, , in partnership with various organizations, presents an innovative project with social and environmental impact. The project involves creating a mobile ophthalmological clinic equipped with a Precious Plastic recycling station, designed to produce and donate eyeglasses made from recycled plastic to 3,000 vulnerable children in Rio de Janeiro, Brazil. The initiative promotes education, recycling, and sustainability, focusing on direct impact, broad media exposure, and mini-documentaries detailing the progress of the actions. In the long term, the project aims to assist 15,000 children per year and globally replicate the initiative through open-source molds and the noggles is going to be permanently displayed on the mobile unit, ensuring ongoing visibility and lasting impact, while expanding the reach and values of the Nouns brand across Precious Plastic community and future enviromental sponsers.
a quick doodle by Ilustradora
Precious Noggles, created from a proposal approved by Nouns DCS, aims to connect the Nouns community with Precious Plastic community, both CC0 brands focused on innovation and high impact. After the success of the first initiative, Precious Noggles is launching a more ambitious project: a mobile clinic equipped with a recycling station capable of producing eyeglass frames made from recycled plastic. The long-term goal of this project is to assist 15,000 vulnerable children in Rio de Janeiro, Brazil. According to the Brazilian Council of Ophthalmology (CBO), approximately 19% of children between 6 months and 15 years of age experience some form of vision impairment, but 80% of school-age children have never had an eye exam. Additionally, the initiative will provide education on recycling in areas lacking waste management infrastructure, creating a positive and lasting impact on socially vulnerable communities.
I, Marinioac, founder of Precious Noggles, along with Ilustradora, the NGO Visão do Bem, Casa Plástica, Precious Plastic Cotia, Easymoulds, Virei Notícia, and Berro.inc, are committed to carrying out a creative and high-impact project, fully aligned with the values of the Nouns community: Sub culture creative ideas. Our focus is on promoting education, recycling, inclusion, accessibility, and health, while also aiming for a global reach. The proposal seeks to collaborate with open source projects, enabling the Precious Plastic community to replicate these initiatives worldwide, thereby amplifying the impact of Nouns.
Precious Plastic community map
This project aligns with Nouns' core values of sub culture creative ideas while directly contributing to several United Nations Sustainable Development Goals. In addition to making a tangible impact in vulnerable communities, the project will boost the visibility and value of the Nouns brand, attracting new members and investors by demonstrating a clear commitment to global social and environmental causes.
SDG 3 (Good Health and Well-being): Providing recycled eyeglasses to children directly improves their quality of life and academic performance, positively impacting the visual health of vulnerable populations.
SDG 4 (Quality Education): The eyeglasses help children learn better, and the project also offers educational workshops on recycling and sustainability, further promoting learning and environmental awareness.
SDG 5 & 10 (Gender Equality & Reduced Inequalities): The project ensures equal access to visual healthcare, regardless of gender or social background, contributing to the reduction of inequalities.
SDG 11 & 12 (Sustainable Cities & Communities & Responsible Consumption and Production): The production of recycled plastic eyeglass frames encourages a circular economy and promotes sustainable consumption practices, establishing a globally replicable model.
Beyond its social impact, the project strengthens the Nouns brand by beeing open source and replicating the model globally, with eyeglass frames featuring the Noggles and the inscriptions "Noggles by Nouns" and "100% Recycled Plastic" on the temples. The children's eyeglasses, versatile for both prescription and sunglasses, enhance the project's relevance in various contexts. The replicability ensures ongoing, global visibility and value for the Nouns community forever.
The mobile clinic, equipped to perform eye exams and outfitted with modular recycling machines, will have the capacity to serve 15,000 children annually across various regions of Brazil. The project merges visual health and environmental education while promoting the Nouns brand, with Noggles prominently displayed on the eyeglass frames and the sides of the clinic forever. Even with future sponsors, Noggles will remain visible, linking the brand to a lasting and global social impact forever.
The project will receive wide coverage from major media outlets such as Globo and CNN, ensuring broad visibility for the Nouns brand. A feature on Fantástico, Globo’s tv show, with an audience of 40 million viewers, will provide credibility and reach. In addition, mini-documentaries on social media and Web3 platforms like Instagram, Warpcast, and YouTube will keep the project in the spotlight, generating buzz and attracting new investors and members to Nouns.
The global replicability of the project allows recycled plastic eyeglass frames to be produced anywhere in the world, spreading the Nouns brand to unexpected regions. This creates opportunities for new members to engage with the Nouns community, increasing its market value and cementing its reputation as a global brand that produces great ideias for significant social impact.
Precious Noggles: Founded by Marinioac from Lil Sisters and Gnars DAO and Joseph Klatt, a partner of Precious Plastic, Precious Noggles was sponsored by Nouns DCS in 2023 with the goal of connecting the Nouns community with Precious Plastic through the creation of the first 100% recycled Noggles. With a focus on reducing environmental impact, production takes place in three locations worldwide, operating on-demand to minimize waste and carbon emissions. Its open-source, colorful, and comfortable design has been widely distributed globally, and Precious Noggles has quickly become one of the community's favorite models. Check out the complete photo album, capturing every step of the creation process so far!
Marinioac: Founder and co-designer of Precious Noggles, Marinioac entered the Nouns ecosystem in September 2022 through a project for Lil Sisters, GnarsDAO, and NounsBR. Since then, she has distinguished herself by winning and executing proposals across multiple fronts, including GnarsDAO, Lil Sisters, and Nouns DCS, which ultimately led to the founding of Precious Noggles. Known for her innovative vision, Marinioac bridges high quality design with recycling education within the Nouns universe.
Ilustradora: Also a Lil Sister, renowned as the leading illustrator within the NounsDAO ecosystem, her creations are a vibrant expression of playfulness, joy, and fun, which breathe life into the community's visual identity. Her work has the unique power to expand Nouns’ reach by adding creative value and connecting the public to the project's innovative, playfull and lighthearted essence.
NGO Visão do Bem: Tasked with operating the mobile clinic and distributing the glasses, this network of social entrepreneurs is composed of women working in vulnerable communities across Rio de Janeiro. They provide access to eye exams and prescription glasses, fostering both social impact and health improvements in these communities.
Precious Plastic Cotia: As members of the Precious Plastic community, they are responsible for manufacturing the modular recycling machines that will be utilized throughout the project. Their expertise ensures the efficient and sustainable transformation of plastic waste into high quality new products.
Casa Plástica: Also part of the Precious Plastic community, Casa Plástica will lead recycling workshops for 1,000 children, teaching sustainability and recycling practices. Founded in 2018, Casa Plástica is a socio-environmental enterprise focused on raising awareness about plastic use and offering innovative, reusable solutions for its management. The organization provides consultancy, workshops, and innovation-driven projects, transforming discarded plastic into great products, while promoting decentralized and collective recycling.
Easymoulds: Engineer and co-designer of the Precious Noggles, in this project they will also be responsible for the ergonomic design and production of the molds used to create prescription glasses frames from recycled plastic. Easymoulds provides designs and moulds to clients worldwide, ranging from small startups to large brands. Established in 2020 in Germany, also part of the Precious Plastic community, they served over 200 clients in over 30 countries. The main focus is on product design, design for manufacturing and production of injection and compression moulds.
Precious Noggles mould made by Easymoulds
Virei Notícia: The public relations agency that will handle national and international communications. With a vast reach, Virei Notícia collaborates with major media outlets such as Globo, CNN, UOL, and Folha de S.Paulo, reaching up to 100 million people per month through its television partnerships and generating 250 million monthly visits on digital platforms. Their influence ensures broad visibility for the project.
Berro.inc: A Rio de Janeiro-based audiovisual production company that will be responsible for creating awesome visual content, including mini-documentaries and spontaneous media to showcase the project's development and impact.
First Visit: Visual screening and initial exams of 3000 kids.
Second Visit: Full eye exams to determine the correct prescription for the glasses on 1500 kids.
Third Visit: Recycling workshops and distribution of glasses, along with educational kits for 1000 kids.
a quick doodle by Ilustradora
Monthly mini-documentaries will be released on social media platforms and Web3 channels, with support from a dedicated press team to ensure extensive media coverage. A strategic marketing plan will also promote spontaneous engagement across social networks.
This project uses recycled polypropylene (PP), commonly found in yogurt pots, bottle caps, and food trays. PP is lightweight, impact-resistant, and flexible, making it ideal for durable and comfortable frames. The use of recycled PP supports the circular economy, reducing plastic waste. Additionally, recycling allows for frames to be produced on demand, minimizing excess waste while letting children choose their preferred colors for personalization. This creates a more fun and inclusive process, ensuring each pair of glasses is unique and tailored to the child’s preferences.
The lenses will be supplied by EssilorLuxottica, a world leader in optical innovation, known for high-quality lenses and cutting-edge technology.
The glasses’ packaging will be made from recycled fabric, featuring personalized Noggles-branded cloths to encourage proper eyewear care and creativity.
The OBE spring hinges ensure comfort and durability, extending the longevity of the frames.
The mobile clinic, in addition to offering ophthalmological exams, will function as a sustainable production center, equipped with modular recycling machines to produce eyeglass frames on-site. This station will also host interactive recycling workshops with the children, creating an engaging and educational experience. In the short term, we aim to serve 3,000 children and distribute 1,000 pairs of glasses across 10 NGOs in Rio de Janeiro, Brazil.
In the Casa Plástica workshop for Noggles do Bem, “PLASTIC: From Waste to Glasses,” 10 selected communities will have the chance to participate in a fun, interactive 3-hour experience learning how discarded plastic from their own homes can be transformed into new good quality and usefull products—such as a pair of glasses!
The workshop begins with an introduction to the environmental impact of plastic waste and the importance of recycling. Following this, we will engage in a dynamic activity to identify different types of plastics commonly found in the market, especially those most used and frequently discarded. Next, children will observe firsthand how plastic is shredded and creatively repurposed. This hands-on activity aims to raise awareness in a playful and dynamic way, encouraging creativity and demonstrating how small changes, starting at home, can contribute to a much more sustainable future.
The marketing strategy will be multichannel, focusing on the social and environmental impacts of the project, leveraging both traditional and Web3 platforms for maximum reach.
$18,468.61 – Design, Engineering and production of 3 different-sized molds for kids glasses
$65,008.00 – Exams, production and distribution of 1,000 pairs of prescription glasses
$82,580.00 – Mobile clinic and recycling station (van)
$29,980.00 – Nouns-branded giveaways, graphic design, illustrations, and recycling workshops for 1,000 children
$46,600.00 – Marketing, media, and communications efforts
$39,220.00 – Project management
$28,185.66 – 10% allocated to gas fees, banking transaction fees, and taxes
Total: $310,042.27 | Detailed Budget
Months 1-6 | Research and Development:
Months 3-10 | Action:
Months 1-11 | Dissemination, Media, and Communication:
Creation of mini-documentaries documenting the project
Continuous media coverage through press
Organic content distribution and engagement throughout the project
Engagement: The creation of an active community on social media and Web3 platforms will expand Nouns' influence, encouraging engagement from both local communities and global Nouns members. This will foster long-term interaction with the project, strengthening ties with diverse audiences.
Global Visibility: Partnerships with major media outlets will ensure global reach, solidifying Nouns as a reference in social innovation and sustainability. The extensive promotion of the project will create lasting impact, positioning Nouns as a brand committed to social and environmental causes.
Social and Environmental Impact: The project will provide visual health care to 3,000 children in the short term and 15,000 children annually in the long term, significantly improving their quality of life and educational performance. Additionally, promoting recycling and sustainability in these communities will lead to lasting environmental awareness and sustainable practices.
Global Replicability: The project's ability to be replicated globally, through the use of recycled materials and CC-BY-SA licensing, will broaden the reach of its impact. This allows other regions to adopt similar sustainable and educational solutions, spreading Nouns' values beyond Brazil’s borders.
cheers @marinioac and @preciousnoggles
