Legacy Media Story Being Shared For The First Time! ⌐◨-◨
TL;DR: See pop culture unfold through the lens of the first ever album cover manufacturing plant in America. A comedic animated short film and documentary marketing teaser video to publicly unveil an untold and iconic saga in media history about the family who were the first to put art on vinyl album covers. This story blends the old media world with the new, combining classic physical collectibles with digital ones.
Vinyl was once an early technology that was transformed when art was introduced to it and tokens are a new technology that are now being transformed through art. Watch this story come to life through ⌐◨-◨
PS: One of our team members played a big role in getting a name for our glasses ⌐◨-◨ First album to have artwork on the cover.
Summary
Back in the day, vinyl music records were packaged in brown paper bags, which were boring with no artwork and lacked sales appeal. When art was finally released on them, sales grew by 800%, and they have since become timeless collectibles across a wide range of demographics globally. This proposal shares a story that is over 100 years old and takes viewers on a magic carpet ride through a significant piece of music, art, and pop culture history, much of which has not been shared before. One of our team members has access to these stories and creative IP. Her ancestors pioneered much of what you see today; they were the first to put art on album covers,built machines during a time when everything was handmade, and manufactured a majority of vinyl album covers in the US between the 1930s and 1980s.
The short film and initiative that we are looking to generate involves sharing the behind-the-scenes story of manufacturing a rare Beatles album and the history of art on album covers through interviews and other historical animated reenactments. Our team is experienced in creating viral album content and music videos; our Creative Director has previously sold shorts to Comedy Central, had an animated pilot series backed by Saturday Night Live (SNL) creator Lorne Michaels, and have also created films that appeared in 25 film festivals around the world.
VALUE OF THIS PROJECT:
This concept intertwines a media tale with a universally-beloved product. People of all ages and demographics are still collecting and enjoying vinyl records. The media format has become cool again, benefitting from nostalgia, history, new sounds, and new innovations. This proposal presents a new way to generate buzz for Nouns. Here’s how:
BENEFITS TO THE NOUNS DAO IF SUPPORTED:
1. Nouns Brand Placement: There will be noggles in at least one scene. 2. Nouns NFT Representation: There will be a chosen Noun used as a visible decoration that will appear in at least one scene. 3. Production Credits: Nouns DAO will be given special thanks in the production’s credits. For example, one current idea would be to display the following in the beginning of the short film:
“A huge part of media history has remained untold until now. This short film has been made possible through the support of the Nouns DAO. ”
4. Scenes and/or characters will be minted as NFTs and would like to give a large portion of the NFT sales, 50% back to the DAO.
DELIVERABLES:
1. Create a short film (5 minutes or less) that is mostly animated and re-enacting an iconic and hilarious scene in vinyl record jacket history. 2. Create a live-action marketing teaser video that captivates this legacy story with interviews related to the story.
DISTRIBUTION:
- Upon completion of the short animated film it will be submitted to film festivals such as SXSW, Sundance, and Tribeca with the goal of getting the film played at a notable film festival and a goal of getting a longer series made or feature film.
- The film will also be sent to executives at all the big networks many of which we already have established relationships with.
- We also plan to give interviews and marketing our film in publications such as Vice, Rolling Stone, Deadline, and many others.
- Marketing videos and teaser videos will be available on Youtube
- All videos generated will include Nouns DAO given a special thanks
PROPOSAL ASK: 59,995 USDC
This amount will cover:
- Pre-production & character development
- Script for the pilot (a 5-minute or less video)
- Filming and short trip to NY for interviews and footage for marketing teaser video (including prominent executive interviews, talent, and people closely related to this story)
- 5 minute animated short film
- Short film festival submissions
- Editing
- Music
- Voice Actors
- Marketing
- Legal
- Operations
- Tax
TEAM:
ROHITASH RAO - CREATIVE DIRECTOR Rohitash Rao is a writer, animator, director, illustrator, fine artist, and advertising executive. His short films have played at over 25 film festivals around the world and he has won awards from The One Show, the Clios, the Webbys, D&AD, AICP, and Cannes Film Festival. His directing work has been recognized by Entertainment Weekly, Rolling Stone, MTV, AICP, The One Show, Ad Critic, Juxtapoz Magazine, and Saatchi & Saatchi’s New Director’s Showcase at Cannes. Rao also co-created an animated pilot for FOX that was executive produced by Lorne Michaels, creator and producer of NBC’s Saturday Night Live. Clients Rao has provided expert creative services to include Nike, Toyota, Microsoft, Taco Bell, Google, Staples, Little Caesars, Energizer, PlayStation, and Volkswagen.
https://www.youtube.com/watch?v=FA_49v1fQpA
This video https://www.youtube.com/watch?v=sqZNog4h7j8 created by Rao, used real album cover art to tell a hilarious story. EMMA VAN CRYPTO - PRODUCER, STRATEGY, OPERATIONS, MARKETING, & BUSINESS DEVELOPMENT Note from Emma Van Crypto: In 2021 as an early community member in Nouns, I felt it was necessary for the iconic Nouns glasses to be given a name that would stick. At the time, everyone was calling them “the glasses” and some folks felt that worked just fine. I started a brainstorming discussion to rename them, remaining persistent until we finally arrived on a name.
“Noggles” was born shortly after and has since sustained virality within and beyond our community. In many ways, Noggles have become as important to Nouns as the “Swoosh” is to Nike. My greatest skill is my ability to find opportunities like the Noggles example and for them to generate value and make a positive impact in lasting ways. If you like what I did in the past, you can see how this outside-the-box concept will spread across an even-wider audience.
Emma specializes in strategy and making magical sh*t happen. Just a few of her accomplishments include:
- Started and ran a new digital collectibles business for Mike Judge after he finished the TV show “Silicon Valley.” Milestones included generating a new stream of sizable revenue, creating a strategy that attracted a prominent buyer, and creating viral marketing content that grew Judge’s social media audience by 30% in one day.
- Advised public companies on their Web3 projects, helping with strategy, business development, community building, operations, and efficiently scaling their businesses. EMMA’S NOUNISH CONTRIBUTIONS:
⌐◨-◨ Introduced Mike Judge to the Nouns community and created a fun and memorable experience for the early community ⌐◨-◨ Started a discussion to name the Nouns glasses, which led to the name Noggles being chosen by the community ⌐◨-◨ Shared the idea for a “rarity traits” website which lead to Brian J building a rarity stats website ⌐◨-◨ Helped onboard Nouners in the early ⌐◨-◨ Worked with Prof Werder on Nounish Consultants which helped builders in the nouns ecosystem with a variety of resources from strategy, legal, mental health, and tax ⌐◨-◨ Worked with Stoopid Buddy at the Rose Bowl Parade for the Nouns float and helped with decorations at our first Nouns New Year's Eve party
FUTURE PLANS BEYOND THIS PROPOSAL:
This short film will be sent to prominent stakeholders and tastemakers in the music and media industry, with the goal of securing a mainstream TV series and/or feature film. The longer-version story concept involves showcasing a 120-year-old story and the evolution of physical collectibles to digital collectibles, incorporating present-day initiatives such as Nouns.
EXAMPLES OF POTENTIAL TV SERIES EPISODES:
- “How it all started” with early media technology: Sharing stories of record labels in the early days and the vinyl record media explosion, showcasing work and backstories of notable musicians including Frank Sinatra, Jefferson Airplane, Miles Davis, Elton John, and Michael Jackson.
- The family’s business pivoting to produce VHS and cassette tapes as technologies evolved, showcasing the work and backstories of "I Love Lucy", "Star Trek", Aerosmith, etc.
- The backstory and impact of the business producing "The Sopranos" DVD box sets
- Vinyl becoming cool again, supported by the Jimi Hendrix-related backstory
- Present-day digital collectibles and experimental media: Innovation and opportunities being generated within Nouns
THEMES OF THE SHORT FILM & MARKETING TEASER:
- Media’s past, present, and future
- Innovation and creativity
- Historical and cultural significance
- Persistence and passion
- Funny characters and situations By supporting this short film, you're not just funding a project; you're preserving a significant piece of media history and showcasing the transformative power of Nouns in bringing a really cool story and legacy back to life. ⌐◨-◨