Digital art exhibition
I am planning a digital art exhibition on billboards throughout July for Plastic Free July. 12-15 great artists have created work around theme of the oceans, plastic pollution, consumerism and environmental themes in general. These will be displayed on billboards across different cities to millions of people around the world to inspire, educate and encourage one & all to live a more sustainable life. We could also mint some of the art as editions and do some social challenges to encourage plastic free actions/living. The activation will be covered across social & online press. We have done this for the last 4 years and everyone loves it - as it not only highlights an important environmental issue, but also supports and showcases artists and brings art into the public realm for all to see whilst using adverting for good.
This event will proliferate Nouns by:
- Creating awareness of the nouns brand within the general public & web2 community (the millions of people that see the billboards).
- Having the logo on each billboard for brand awareness.
- Community engagement with a prop house nouns themed art competition on the theme of the exhibition with the winner being featured in the billboard exhibition and/or a nouns theme piece created on the theme and displayed as part of the exhibition - this could be sold as an edition to raise funds for a plastic initiative or oceans charity.
- Showing that the Nouns brand cares for people & the planet. Fostering a sense of trust for the brand in general amongst existing members, those looking to join and the general public.
- Raising awareness of environmental issues within the community and helping to educate, inspire and shift behaviours.
- Social media & press about the exhibition helping to drive engagement and attract new supporters & followers to the Nouns community.
- Utilising web3 & NFTs for good & social impact.
- This can also be part of Onchain Summer and amplified through that.
- We could also feature different nouns connected with the theme popping in from the bottom of the billboard with the Noun logo (showcasing a selection of nouns, like any sea creature themed ones)
Funding: 2-3 Eth
- Production
- Design
- Social
- Press
- Minting
- Photography
- Competition
- Special Noun themed edition art work
- I wouldn’t mind a noun as well :)
Activation:
- Towards Exhibition on billboards: 2 Eth
- Prop house open call & Social challenge - 1 Eth rewards? Or perhaps we can get some noggles? Or just an open call with no rewards?
- Nouns art work for an open edition: funds split between artist & nouns - 0.5-1 Eth?
- A noun suggested we also take lots of photos & create video content for everyone to mint with extra funding - 0.5- 1 Eth?
Other information:
- Each year the billboards have been seen by 20 million+ people
- Each year we have had around 800,000 lifetime views across online & social
- We also managed to plant 2000 trees one year from auctioning the digital art
- Previously we have done this on billboards in Times Square New York for 2 weeks, all across The Netherlands, Denmark & the UK for 4 weeks and on a billboard in LA & Singapore for 1 week. We would wait to see what is available in which country but try to have it in at least 2 cities / countries for 2 weeks at least.
Mock Ups:
Photos:
https://twitter.com/legoodsociety/status/1685748828626968576?s=46&t=mkzJei9dtXtGXZlKeW12qg
https://twitter.com/legoodsociety/status/1675958337601404936?s=46&t=mkzJei9dtXtGXZlKeW12qg
https://twitter.com/legoodsociety/status/1683220989176324097?s=46&t=mkzJei9dtXtGXZlKeW12qg
Other thoughts: If we can’t do this for July, we could see if we could do it another time on another occasion or even during an art fair or summit. A continuation of this could be a Beach Clean activation and also some noun branded eco friendly and/or plastic free products or limited edition products.
Info about me: An acclaimed Creative Director & Content Director who has worked for many brands & magazines including; British Vogue, Tatler, Levi’s and the BBC – as well as creating my own independent art & culture magazines. An accomplished oil painter at the age of 17 and an advocate for the environment and social injustice. I have worked on a number of global environmental awareness campaigns and my work has been featured in many publications including, The Financial Times, Wonderland Magazine, Eco-Age, Country & Townhouse Magazine, Yahoo News, Design Week, British Vogue, Vegan Life, London Live, Fad Magazine, New York Weekly etc.
Digital art exhibition
I am planning a digital art exhibition on billboards throughout July for Plastic Free July. 12-15 great artists have created work around theme of the oceans, plastic pollution, consumerism and environmental themes in general. These will be displayed on billboards across different cities to millions of people around the world to inspire, educate and encourage one & all to live a more sustainable life. We could also mint some of the art as editions and do some social challenges to encourage plastic free actions/living. The activation will be covered across social & online press. We have done this for the last 4 years and everyone loves it - as it not only highlights an important environmental issue, but also supports and showcases artists and brings art into the public realm for all to see whilst using adverting for good.
This event will proliferate Nouns by:
- Creating awareness of the nouns brand within the general public & web2 community (the millions of people that see the billboards).
- Having the logo on each billboard for brand awareness.
- Community engagement with a prop house nouns themed art competition on the theme of the exhibition with the winner being featured in the billboard exhibition and/or a nouns theme piece created on the theme and displayed as part of the exhibition - this could be sold as an edition to raise funds for a plastic initiative or oceans charity.
- Showing that the Nouns brand cares for people & the planet. Fostering a sense of trust for the brand in general amongst existing members, those looking to join and the general public.
- Raising awareness of environmental issues within the community and helping to educate, inspire and shift behaviours.
- Social media & press about the exhibition helping to drive engagement and attract new supporters & followers to the Nouns community.
- Utilising web3 & NFTs for good & social impact.
- This can also be part of Onchain Summer and amplified through that.
- We could also feature different nouns connected with the theme popping in from the bottom of the billboard with the Noun logo (showcasing a selection of nouns, like any sea creature themed ones)
Funding: 2-3 Eth
- Production
- Design
- Social
- Press
- Minting
- Photography
- Competition
- Special Noun themed edition art work
- I wouldn’t mind a noun as well :)
Activation:
- Towards Exhibition on billboards: 2 Eth
- Prop house open call & Social challenge - 1 Eth rewards? Or perhaps we can get some noggles? Or just an open call with no rewards?
- Nouns art work for an open edition: funds split between artist & nouns - 0.5-1 Eth?
- A noun suggested we also take lots of photos & create video content for everyone to mint with extra funding - 0.5- 1 Eth?
Other information:
- Each year the billboards have been seen by 20 million+ people
- Each year we have had around 800,000 lifetime views across online & social
- We also managed to plant 2000 trees one year from auctioning the digital art
- Previously we have done this on billboards in Times Square New York for 2 weeks, all across The Netherlands, Denmark & the UK for 4 weeks and on a billboard in LA & Singapore for 1 week. We would wait to see what is available in which country but try to have it in at least 2 cities / countries for 2 weeks at least.
Mock Ups:
Photos:
https://twitter.com/legoodsociety/status/1685748828626968576?s=46&t=mkzJei9dtXtGXZlKeW12qg
https://twitter.com/legoodsociety/status/1675958337601404936?s=46&t=mkzJei9dtXtGXZlKeW12qg
https://twitter.com/legoodsociety/status/1683220989176324097?s=46&t=mkzJei9dtXtGXZlKeW12qg
Other thoughts: If we can’t do this for July, we could see if we could do it another time on another occasion or even during an art fair or summit. A continuation of this could be a Beach Clean activation and also some noun branded eco friendly and/or plastic free products or limited edition products.
Info about me: An acclaimed Creative Director & Content Director who has worked for many brands & magazines including; British Vogue, Tatler, Levi’s and the BBC – as well as creating my own independent art & culture magazines. An accomplished oil painter at the age of 17 and an advocate for the environment and social injustice. I have worked on a number of global environmental awareness campaigns and my work has been featured in many publications including, The Financial Times, Wonderland Magazine, Eco-Age, Country & Townhouse Magazine, Yahoo News, Design Week, British Vogue, Vegan Life, London Live, Fad Magazine, New York Weekly etc.
