TL;DR

Make a series of World Augmented reality (World AR) that can be used of everyone in the community, World AR is layering a digital asset into real object through (mostly) the back camera of the phone, and my team will purposing to create two world AR within 2 months, for this works my team requesting 1.5 ETH per AR Experience, with total 3 ETH, and with an additional 1 ETH for kickstarting the AR experience within round.wtf channel

Why Augmented Reality?:

• Unlike traditional media, where experiences are static and passive (watch only), AR content offers immersive and personalize experiences. every time user make / share content with World AR is always different experiences, ensure the freshness and keeping the content relevant.
• AR experiences simplify the process for community members to advocating nouns project. By providing easy-to use tools and interactive content, AR pushing individuals to actively promote the project in creative and cool ways.
• AR experiences is much more suitable for community-based project like nouns, because they tap into the power of the community. Unlike Web2 brands that push messages from the top down. Single-source marketing can feel impersonal and discouraging users from engaging and sharing. in other way, community-based AR can make more excitement, because users trust the project and naturally advocate for the brand and willing to share the AR experiences.

Here's what we plan to develop:

AR Concept 1 (World Tracking): Giant nouns surrounding the user.

Video Demo AR Experience AR 1 <Click Here>

(The current iteration is a prototype and subject to further development)

Users will find themselves surrounded by towering Nouns emerging from a distance. Some of these giant Nouns will approach the user, while others will animate individually, perhaps dancing or engaging in playful antics. To convey a sense of scale and distance, we'll utilize sky segmentation ML, which will make the 3D models appear as towering giants in the distance.

Drawing inspiration from the titans in "Sengoku no Kyoujin" (Attack on Titans - The Rumbling),

 Some features that will be added: 
- Character Personalization: Some characters will now use actual Nouns builder pfp instead of randomly generated ones.
- Enhanced Interactivity: Users will have the ability to tap on characters to trigger some reactions
- Expanded Noun Selection: Currently, we've only utilized about 30% of the available nouns. We plan to incorporate an additional 20-30 nouns into the experience.
- animation will be more diverse and not too repetitive
- AR VFX

*AR Concept 2 (World Mesh): Enter the world of nouns

Video Demo AR Experience AR 2 <Click Here>

(The current iteration is a prototype and subject to further development)

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The concept aims to metamorphose our reality into a realm of nouns, this AR effect brings forth Nouns head's traits into the physical world, enhancing our surroundings with an array of diverse traits that spontaneously appear to adorn and enrich the environment.Test via snapchat here

Distribution

The AR experience will be distributed on Snapchat, but for easier access, it will also be available via a link that can be accessed with any browser without apps. This will be facilitated through the integration of the new Snap AR website platform called Camera Kit.

Kickstarting the Experience

AR has immense potential for spreading virality and making a lasting impression. However, to kickstart a chain reaction and amplify the spread of these experiences, I propose initiating a small contest within the rounds.wtf (Farcaster). Participants will be incentivized to share their experiences through rounds channel

The incentive for the winners with pool of 0,5 ETH x 2 rounds, totaling 1 ETH for 2 rounds.

The Future

Our plan is to continuously develop and explore cutting-edge AR and MR experiences, incorporating Nouns into our creations. For example, we planned to utilizing previous projects through AR, like John Hamon x Nouns poster, or gamifying artwork from the Nounish 'Three Artist' series. creating full-body nouns that follow the actual body of the user, plan to remake 3D fashion from props 26 as an AR try-on Fashion, or developing an AR geospatial experience that integrated with Google Maps (available later this year, as announced at Google I/O). THE POSSIBILITY ARE ENDLESS

In the future, all AR experiences created by us and the community for Nouns will be accessible on the new website, providing users with tools for everyone to advocating Nouns through fun, hype and relevant experiences.

This proposal will serve as a kickoff for utilizing AR within the Nouns, setting the stage for a series of innovative and engaging experiences. This initial effort will pave the way for future developments, expanding the reach and impact of the Nouns project through cutting-edge technology and creative expression.

Who is Claw?

Claw / clawscape, also known as Imam in the web2. I'm a Meta-certified augmented reality creator, member of Snap's AR Lens Network (alpha) and RTFKT Creators. I've been immersed in AR since 2020. Last year, Meta selected me to develop and present an AR curriculum for Indonesia's next-generation AR creators. Additionally, I was awarded 4th prize in Meta's global competition in 2022. Currently, I freelance for a London-based agency where my team has collaborated with brands such as Dior, Tommy Hilfiger, Amazon Music, JD, and Hasbro.

Timeline

The Timeline will be 1-2 months after proposal is approved.

Our Ask

We are asking for budget 1,5 ETH per AR experiences, it will be used for compensate our small team (3D Artist, Dev, and Technical Artist(claw)). with total 3 ETH for 2 Experiences, and additional 1 ETH for Rounds.wtf channel participation in Farcaster Total 4 ETH

Media and Links

• https://twitter.com/mmsolig
• https://www.instagram.com/mmsolihin/
• Meta's interview
• portofolio
• Meta Spark global winning
• Vuiz Creator Winning Interview

A big thanks to 3D Nouns from props 2 by coralorca & 0xFloyd, their collection of CC0-licensed 3D models will be instrumental in bringing this AR experiences to life. We appreciate the ease of use and accessibility they provide.

Thankyou, lets build 2024!