ProposalsProposal 519
ProposalsProposal 519
Left commentary in Nouncil call . I do hope you find your groove in Nouns as I can see value.
My understanding is that Nouns Cares aims to bring aesthetics to existing substance within Nouns (proposals), which I do find intriguing as how imwylin says - not everyone is a marketer. Especially many technical builders who build amazing things. There’s definitely something there.
But seemingly fitting, while the aesthetics are there in this proposal, it’s really quite hard to get to the substance. Respectfully, it’s painfully GPT-esquely written, which drags throughout most of the prop.
I believe, but am not sure, the tl;dr is - “We help approved props which have substance, by providing aesthetics & marketing guidance” (free of charge to the individual proposers?)
I don’t think quarterly white papers “focusing on the latest trends, insights and strategies within the Web3 space” are of value or something that should be funded by Nouns. Key Performance Indicators are mentioned but none set for this very prop. Big brands like Dolce & Gabbana, Stake (the gambling site?), Amazon and the NBA are name dropped here, where the potential relation to Nouns is unclear, and even if feasible might very well not be wanted (i.e. a gambling site).
Again, there’s definitely something here, but I’m not confident in how highly technical builders who would theoretically benefit most from this, would actually be onboarded or be helped by this specifically. Further, it just doesn’t seem like the right culture fit.
Thanks for this proposal Frankie!
Agree with many prior voters here but also want to add that my main gripe with this proposal is the tonality. The long, jargony writing feels like a cultural mismatch and it makes me wonder how on point your proposed marketing efforts would actually be?
Personally im ok with both large, undetailed budgets and lots of "rope", but to pull that off there is a bit of POW to be done which i think this prop fails at. One way to win me over is to nail the writing (show me you have the chops to understand nouns culture and communication in general), another way is to start with a smaller experiment and hit that out of the park. Then you can ask for whatever you need to accomplish your dream project.
Take this as market research. Sincerely hope you come back with a v2!
Hi Frankie,
Thanks for the prop and multiple conversations on the Nouncil call.. Overall I think:
A. The ask feels too high.
B. The prop is too general, with undefined deliverables and loose commitments.
I agree- Nouns needs more marketing. We need people to not just build a ‘thing’ and stop there. We need those things to spread to the people they were built for. Proposers should consider this before bringing their props onchain and get you involved. Do I think we should pay additional budget to market eSports and Quack? Probably not. But, Im happy they’re tapped you in to work with them and think those things should come out of their existing budget or through individual props with them in the future.
As I review the proposal in more depth, I also don’t think Nouns needs general brand guidelines, or white papers. Yes, these things are needed for traditional companies. But I don’t think that’s what Nouns is. We’re a funding vehicle so people create and bring to life Nouns in whatever way the see fit: Start their own Nounish company or piece of software and create these things for their own brand.
I’d love to see very specific props like: “We will get Nouns mass media exposure on X-number of top their publishers. We know we can do this because we HAVE done this in the past for X,Y,Z.” or, “We will work to amplify these X-proposals because we think they will have the biggest impact for nouns through doing A,B,C. (with stats or screenshots).
If we did do this, I also worry that new proposers will even find your service; Like without us positioning you on the Nouns homepage: “work with Nouns Cares” … how do we expect new proposers to even find you unless they know where to ask? Will you reach out directly to all new prop writers? Candidate props? etc..
Further, I’d love for you to bring in groups like the Hundreds.. but, again through individual props and not pay people to connect brands with Nouns for possible future props.
Thanks, and good luck with future proposals <3
The good: Many props need marketing support and rarely include those efforts in their SOW and budget. Builders are always good at building the thing, but lack experience and expertise in other areas that contribute to prop success.
The team has reputation for delivering results.
The not so good:
This prop doesn't outline a clear way for projects to apply to their services. This could create an expectation that every prop is eligible for support.
It includes props that are already prolific marketers, like quack and esports.
Whitepapers and educational materials for props to implement marketing best practices seem counterproductive because it requires builders to learn, digest and implement teachings. This could end up taking time away from building and creating a distraction from projects or forcing them to hire to execute.
The Hundreds relationship is unclear. Does this result in another prop or does this prop budget for that partnership?
Lots of name dropping of big brands without clarity of appetite to work with Nouns. Something like "OpenSea features for Yellow drops, Nouns auctions, etc"
No clarity on desired outcomes from presence at events.
Missing clarity on budget use. I'd like to see a breakdown on what merch will be and clarity on using existing Nouns creators or relying on print on demand services not associated with Nouns.
Who are the 400 retailers mentioned in the prop and likelyhood of adopting Nouns products? I'd like to see something like "retailers will be offering products from Bigshot, Yellow, etc"
Mentions of frames, NFT and crypto integration. Does this mean dev support for props applying to Nouns Cares?
Suggestions:
Integrate feedback from Nouns community and clarify value props.
It's a no for now, but confident the team will be able to improve this and return with a banges.
I want to get an elephant out of the room — this proposal is overwritten in a way that will upset a lot of Nouns voters. It throws around words like ’synergy’ and phrases like ‘set to redefine’ in a way that, to many, feels antithetical to the DAO’s culture.
That being said, I’m still a yes. The team behind this proposal, particularly Frankie and Azeem, have proven themselves to be extremely capable at executing. Further, the core idea of the proposal is solid: Establishing Nouns Cares as a strategic agency that can help Nouns projects with branding, partnerships, and marketing is a smart move. One of my biggest criticisms of many proposals can be boiled down to one question: “Where is the distribution coming from?” Many props promise to tell interesting stories, but the best story cannot contribute towards proliferation if no one sees them.
The idea of a marketing arm for Nouns is enticing, allowing people with ambitious ideas to focus on execution while leaving marketing to someone else. If this prop fails to pass, I encourage the creators to rethink the construction of this prop and come back again, because I think there’s something important brewing here.
The Amigos made a decision!
--
FOR - 0 VOTES
AGAINST - 5 VOTES
ok_lex_ | "Seems too general in purpose without specifying actual deliverables, same with budget. Not sure if we need centralized marketing efforts, it's not clear how new projects can join. They mention attending events but not which ones nor how many. I'd like to see case studies of their studio but there are no links in their webpage."
0xmonografia | "To me, this sounds like a wild card. With the team's experience level, I'd prefer to see a single fully developed project achieving massive success rather than being all over the place. An 8-person team servicing potentially hundreds of builders/props seems unfeasible."
ABSTAINS - 0 VOTES
I don't think we are very effective at marketing our Wins. I think this far into the adventure, its worth a 23 month experiment to see if Nouns loving Professionals can give us the visibility we deserve.
My understanding is that Nouns Cares aims to bring aesthetics to existing substance within Nouns (proposals), which I do find intriguing as how imwylin says - not everyone is a marketer. Especially many technical builders who build amazing things. There’s definitely something there.
But seemingly fitting, while the aesthetics are there in this proposal, it’s really quite hard to get to the substance. Respectfully, it’s painfully GPT-esquely written, which drags throughout most of the prop.
I believe, but am not sure, the tl;dr is - “We help approved props which have substance, by providing aesthetics & marketing guidance” (free of charge to the individual proposers?)
I don’t think quarterly white papers “focusing on the latest trends, insights and strategies within the Web3 space” are of value or something that should be funded by Nouns. Key Performance Indicators are mentioned but none set for this very prop. Big brands like Dolce & Gabbana, Stake (the gambling site?), Amazon and the NBA are name dropped here, where the potential relation to Nouns is unclear, and even if feasible might very well not be wanted (i.e. a gambling site).
Again, there’s definitely something here, but I’m not confident in how highly technical builders who would theoretically benefit most from this, would actually be onboarded or be helped by this specifically. Further, it just doesn’t seem like the right culture fit.
I agree with this take, there is definitely some kind of value here.
I'll add that I think some of the KPIs should be defined upfront and potentially dictate whether funding for future phases goes through. It's all just very vague in my opinion.
Honestly, this feels like a bit of a "kitchen sink" prop. It talks about creating a brand strategy, diligencing proposals, writing whitepapers, finding partnerships, writing reports on efficacy.
The budget is a bit vague, but it seems like the vast majority is focused on staffing. This kind of staffing for such broad goals doesn't seem like the right use of $561K, compared to funding specific projects.
I would absolutely love to see individual props from the Nouns Cares community. The ETH Denver prop is a great example of this! But funding such a large overhead for vague goals doesn't seem like the way to go.
Same same. Individual props covering specific things we use Nouns Cares for.
Honestly, this feels like a bit of a "kitchen sink" prop. It talks about creating a brand strategy, diligencing proposals, writing whitepapers, finding partnerships, writing reports on efficacy.
The budget is a bit vague, but it seems like the vast majority is focused on staffing. This kind of staffing for such broad goals doesn't seem like the right use of $561K, compared to funding specific projects.
I would absolutely love to see individual props from the Nouns Cares community. The ETH Denver prop is a great example of this! But funding such a large overhead for vague goals doesn't seem like the way to go.
My understanding is that Nouns Cares aims to bring aesthetics to existing substance within Nouns (proposals), which I do find intriguing as how imwylin says - not everyone is a marketer. Especially many technical builders who build amazing things. There’s definitely something there.
But seemingly fitting, while the aesthetics are there in this proposal, it’s really quite hard to get to the substance. Respectfully, it’s painfully GPT-esquely written, which drags throughout most of the prop.
I believe, but am not sure, the tl;dr is - “We help approved props which have substance, by providing aesthetics & marketing guidance” (free of charge to the individual proposers?)
I don’t think quarterly white papers “focusing on the latest trends, insights and strategies within the Web3 space” are of value or something that should be funded by Nouns. Key Performance Indicators are mentioned but none set for this very prop. Big brands like Dolce & Gabbana, Stake (the gambling site?), Amazon and the NBA are name dropped here, where the potential relation to Nouns is unclear, and even if feasible might very well not be wanted (i.e. a gambling site).
Again, there’s definitely something here, but I’m not confident in how highly technical builders who would theoretically benefit most from this, would actually be onboarded or be helped by this specifically. Further, it just doesn’t seem like the right culture fit.
The Nouncil has spoken.
We discuss all Nouns proposals every week in our Discord https://discord.gg/fdjJpMeV6K. The calls are public and all are welcome!
You can find previous call recordings here: https://nouncil.notion.site/30328df718424f17a623859018497fc2?v=806b5234a2a34b619c3d5028bcd879f0&pvs=4
Unfortunately, even with some support, Nouncil has a majority wishing to vote against this proposal. There was concerns about the budget/large ask, the proposal creative content and whether it is a good fit for the DAO.
FOR - 8 VOTES
bigshotklim | "As someone that has been building here since noun1 and as someone that had 6 very controvesial but probably the most effective on-chain product props up I am all for to try this.I am the target client and if these guys were here sharing their experteise and helping people me with things that we may not be great at I think that we would have a much better new builder energy. In my opinion we desperately need something like this for the builders here that need it"
mamaxargs | "Nouns Cares really fills some gaps and opens new doors. I feel that the prop needs some work in terms of deliverables, but with such deliverables looming for several projects I am in, I have confidence that this team will bring forward great things, that will help my projects become self-sustaining. ~xargs"
imwylin | "addresses a critical issue with Nouns: not everyone is a marketer. expecting every proposal to have distribution channels and dinging them when they don't doesn't make sense; like measuring a fish by its ability to climb a tree. having an "in-house" partner would be accretive to the meme value and recognition of Nouns as a whole"
AGAINST - 22 VOTES
borg00000 | "if you are proposing to do the creative for all these nouns props, then the creative on your own prop should be blowing me away, which it isn’t (many sloppy misaligned graphic elements, & the noggles on the growth serum are looking the wrong way, etc.) I also think this lump sum ask is insane for an experiment run by people who are not already deeply entrenched, e.g. $180k+ to make the materials to show nouns and potential clients what you can do? Those materials (at least the beginnings of) should have been the substance of this prop that blew me away, not something that cost near quarter mil $ to produce whilst you learn about nouns. Imo should be revised as smaller prop, perhaps with a select team, to prove the principal. Good luck either way. pipe"
sqx.pcc | *"I think there is a lot to be said for the potential. unfortunately I don’t think this is the ‘vibe’ the dao wants. see fork 0 for reference.
I do think this as a bolt on service to those who do want something like this would be super helpful to some."*
ABSTAINS - 4 VOTES
As mentioned earlier, I think this is important enough that I asked to be on the prop, but won't be getting paid because I just see this as a good step forward for Nouns.
https://www.lilnouns.wtf/vote/nounsdao/519/votes
FOR 0 VOTES
AGAINST 141 VOTES
0x9e0e9D25a5ED9bc773f91691f0b45599255257B1 | "Reason: High budget, execution risks, and vague metrics in proposal could misalign resources and expectations."
0xADa31Add8450CA0422983B9a3103633b78938617 | *"LIL NOUNCIL HAS SPOKEN
Delegate to Lil Nouncil here -> https://lilnouns.wtf/delegate?to=lilnouncil.eth"*
0xae4705dC0816ee6d8a13F1C72780Ec5021915Fed | "Reason: not nounish (in current form) imo"
ABSTAINS 0 VOTES
Nouns Cares is set to redefine the traditional creative agency model by merging the best of Web2's marketing, branding and strategic practices with Web3's innovative, community-driven ethos.
We aim to simplify access to Web3, educating and guiding both Nouns brands and external collaborators. By blending traditional strategies with the transparency of Web3, Nouns Cares elevates brand development into the digital age.
More than a service provider, Nouns Cares drives initiatives for enhanced collaboration across all fields, fostering partnerships through open communication and shared goals. This push towards unity advances the Web3 community towards inclusivity, shared goals and creative problem solving.
As a hub for Web3 advancement, Nouns Cares supports the Nouns mission and champions a culture of collaboration, leveraging the DAO's collective power for innovation. It's a key player in Web3's growth, offering a central platform for education, progress, and partnerships, paving the way for a cooperative future in the digital world and beyond.
This prop, spearheaded by Frankie Colamarino, Will Wheeler and the strategic force of Problem Media, is driven by the desire to create and execute a tangible plan to realize the full potential of the Nouns brand, strategically support approved props and develop a thoughtful commercial strategy to increase the crediblity and visibility of the DAO.
Problem is a full-service "solutions firm", specializing in creative direction, strategy, marketing and design, with deep experience in tech, gaming, fashion, merchandising and product development.
Our personal and professional experiences are core to the company's mission: to offer creative and strategic expertise to daring brands, prioritizing quality, relevance, consistency, and distribution.
Its founders, Frankie and Will, are a 15 year marriage of unbridled creativity, strategic prowess and executional know-how that keep them graceful, humble and enthusiastic about finding and working with progressive clientele.
The firm serves independent and established brands, while also self-investing in projects that we believe blaze new paths and contribute positively to the world at large.
Thus, we are both creatively and spiritually drawn to Nouns and believe there are a multitude of unrealized opportunities both internally and externally to drive the Nouns DAO and brand to new heights.
In the ~60 days since we began supporting Nouns, we have successfully introduced the brand to leading companies such as Adobe, Amazon, Twitch, Dolce & Gabbana, FaZe Clan, YouTube, The Hundreds, Stake, Liquid Death, and others. These introductions have laid the groundwork for future collaborations and partnerships, showcasing our proactive approach and the immediate impact of our strategic efforts.
Problem Media – Agency Case Studies
As we venture into this transformative journey with the Nouns community, we are committed to delivering a robust support system encompassing various facets of brand development, strategic partnerships and community engagement.
Here's an overview of the critical components that our initiative will provide to Nouns and our community:
Brand & Commercial Strategy Development: We'll define a commercial strategy for Nouns, ensuring alignment with market demands and positioning for future recognition and growth.
High-Level Partnerships and Brand Collaborations: Utilizing Problem Media's vast network, we'll establish key partnerships and collaborations to enhance Nouns growth and visibility. All opportunities will be thoroughly evaluated based on brand ethos / alignment, profit and monetization potential and/or supplemental funding requirements (i.e. upfront production costs, added staffing / personnel needs, etc).
Support for New and Existing Nouns Props: Committed to enriching the Nouns ecosystem, we'll offer educational resources, foster meaningful relationships and provide robust marketing support to propel both new and existing Nouns proposals to success. While no two Props are typically alike, we’re eager to implement a core blueprint for working intimately together to drive results and build lasting equity in Nouns-supported projects. Specific / incremental deliverables will be addressed on a rolling, case-by-case basis.
Direct Revenue Generation through Mints and Sales: Nouns Cares will help generate funds independently by supporting props and creating and selling unique NFTs for specific props or initiatives. This approach promotes financial autonomy and taps into our market of Nounish collectors and enthusiasts within our respective communities, directly converting artistic and digital assets into funding for further projects.
Leveraging relationships with major players in the crypto space like Coinbase (+Base), Zora, Harmony, Opensea and Warpcast can amplify our impact, props and partners. This elevates the Nouns brand and attracts a diverse audience, expanding the community and its resources. Our team will actively look to negotiate added value from these partnerships, including strategic guidance, dev / engineering resources, marketing support, etc.
Educational White Papers: In our promise to reintroduce education into the market, we'll release quarterly white papers for our community, focusing on the latest trends, insights and strategies within the Web3 space.
Mentorship Sessions: Within the Nouns Twitter, Discord, and Warpcast community, we'll conduct rolling mentorship sessions to boost skills in branding, marketing, partnerships, strategy, and audience development, nurturing an informed and empowered prop house community. These sessions are, of course, entirely optional but open to all who are interested in attending.
Extending Nouns Cares Beyond Boundaries: Positioned to leverage our expertise and innovative strategies, we aim to expand our full suite of services to both endemic and non-endemic brands outside the immediate Nouns community.
Reinvesting in Our Growth and Stability: Pledging to contribute 20% of all net revenue from campaigns directly to the Nouns Cares treasury, reinforcing our commitment to the ecosystem's continual enrichment.
Monthly Recaps and Community Engagement: Ensuring transparency and ongoing dialogue, we'll offer monthly updates on our progress and engage actively with the Nouns community and stakeholders.
Global Event Attendance and Brand Education: Our participation in international events will boost Nouns visibility and educate the market on our brand's values and potential impact.
Community Q&A Sessions: We will host regular Q&A sessions with the Nouns Cares team to inform the community about upcoming initiatives and agency progress, promoting an open and interactive exchange.
Nouns ETH Denver – we were onboarded on an accelerated timeline to plan, produce, and execute multiple aspects of the Nouns @ ETH Denver Prop and activations, including (but not limited to):
ETH Denver Case Study – Recap
Additional projects we are currently servicing and supporting –
In the initial discovery phase, we will meticulously analyze Nouns current market position to establish a solid foundation for strategic growth. This involves a comprehensive development and review of materials, ensuring all aspects of the brand are understood and aligned with our strategies.
We plan to work closely with Nouns stakeholders, conducting interviews to gather insights directly from those at the brand's heart. These interviews, organized via Notion or Excel, will be foundational in structuring a clear strategy and building the foundational support systems. Aligning our strategies with the core mission of Nouns is paramount.
To effectively track our progress, we will define clear Key Performance Indicators (KPIs) and set ambitious targets.
Our in-depth capabilities audit and structured planning process will guarantee a seamless execution of our vision, laying the groundwork for Nouns' strategic growth and success.
This phase will be focused on building the Nouns commercial and product market presence. By cultivating a brand persona that resonates deeply with a broader audience and translating innovative concepts into actionable strategies, we aim to elevate brand recognition and develop fruitful partnerships significantly.
Nouns Cares will develop a comprehensive commercial strategy that aligns with key industries and verticals that Nouns would like to invest in / break into / form stakeholder relationships within while integrating our established gaming, fashion, entertainment, gaming, and tech relationships into a targeted outreach strategy with fluency and authenticity.
Example (meme) Brand: 🌼 Nouns Cares – Growth Serum 🌼
We believe in the power of nurturing growth at every stage of life. Nouns Cares Growth Serum embodies our pledge to deliver transformative wellness solutions that respect the environment and our bodies.
https://zora.co/collect/base:0xebca18415e8c734d2e19ad924503bf1db5838e5b/1
Driving Revenue and Partnership Synergies –
In enhancing the Nouns commercial and product market presence, we aim to craft a brand personality that connects meaningfully with a broader audience, transforming innovative concepts into actionable strategies. Our goal is to boost brand recognition and forge productive and lucrative Nounish partnerships.
Nouns Cares will build and produce each campaign, including production and execution, for select internal clients. This approach enhances our capability to innovate and experiment and ensures a direct investment in projects that align with our core values and mission.
On launch, Nouns Cares will announce a strategic partnership with Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds), the visionary founders of the iconic streetwear brand The Hundreds. This partnership aims to leverage their unparalleled expertise in production, retail, and partnerships to significantly broaden the Nouns brand's audience.
Renowned for pioneering the "People Over Product" philosophy and for its deep-seated connection with '90s workwear aesthetics and Californian subculture, The Hundreds has not only set trends but also mastered the art of storytelling and community engagement through its high-profile collaborations with brands like Adidas, Disney, Looney Tunes, and NBA. This ethos aligns perfectly with Nouns' values, setting the stage for a fruitful partnership.
By integrating Bobby and Ben's vast experience, Nouns Cares anticipates unlocking new opportunities, from forging successful partnerships to gaining access to over 400 retailers nationwide for the Nouns retail brand. This move is expected to increase the brand's visibility and support various initiatives, enhancing Nouns' community engagement and reach.
This flowchart outlines the organizational structure and capabilities framework of Nouns Cares , tracing the provision of services both internally and externally.
Nouns Cares is segmented into several core areas, each catering to different operational needs. Dedicated departments handle specific organizational functions.
THis structure is designed to facilitate a comprehensive service offering to internal divisions, approved props, and external clients, ensuring a cohesive operational flow that supports our group's strategic objectives and financial reinvestment goals.
In the first phase (90 days) , Nouns Cares will produce and distribute a range of materials to showcase its services to the Nouns community and key external audiences (brands, strategic partner targets, etc). This initiative aims to establish a comprehensive portal that brings together a diverse array of talents, from creators to marketers, aligning them with the Nouns DAO's mission.
The initial launch will feature a clear brand strategy and a fully integrated support system, signaling Nouns Cares as a crucial resource for community growth and external collaboration. This phase is critical for setting the foundation for transparency and education and promoting collaborative projects, thereby enhancing the visibility and understanding of available resources and support within the Nouns ecosystem.
In the second phase, Nouns Cares will begin to support in-house proposals, provide diligence for any/all incoming props, and roll out educational content and white papers through its content and social channels. This phase involves engaging with a vast network of clients and prospects, defining key positions, and onboarding new talent from the broader Web2 and Web3 communities. The core focus of this period is strengthening the Nouns Cares infrastructure and extending its educational and collaborative reach.
In the third phase, Nouns Cares will concentrate on expanding its brand and commercial strategy. This includes deploying partnerships, notably with The Hundreds, to attract over 400 retailers and customers passionate about the Nounish mission. The approach leverages all internal services and encourages Nouns holders to participate in its retail and lifestyle projects, aiming for significant outreach and community engagement.
In the fourth phase, Nouns Cares will present a comprehensive report detailing the mission's progress and achievements to the community and partners. This phase is about reflecting on the journey, showcasing the impact of efforts in expertise, education, and vision, and outlining plans for a subsequent proposal to continue advancing the principles that Nouns represent. The successful completion of this final phase will set the stage for Nouns Cares future growth and continued contribution to the Nouns ecosystem.
Nouns Cares will actively seek and welcome dedicated members from the broader Nouns community to engage in campaigns, props, events, and related projects.
The goal is to integrate talented and motivated community members more deeply into the Nouns Cares ecosystem. By leveraging and nurturing their talents, we aim to foster contribution, collaboration, earning opportunities, and skill diversification through close work with the Nouns Cares team.
Joining Nouns Cares offers a chance to enhance one's knowledge, broaden your network, and make meaningful contributions to our collective growth and success.
Nouns Cares promotes a cooperative yet stimulating environment where contributions drive personal and community advancement.
We present a detailed budget request for the Nouns Cares initiative in the spirit of transparency and commitment to our goals.
Our financial blueprint is designed to allocate resources effectively, ensuring every dollar contributes to our mission of driving innovation, enhancing visibility, and solidifying Nouns' brand and strategic market presence.
Team + Staff: (Phases 1 - 4)
2024 Support Focus – (open): (Phases 1 - 4)
Staffing & Project Management: (Phases 1 - 4)
Discovery, Foundations & Planning: (Phases 1 - 4)
Evolved Guidelines + Brand & Commercial Strategy: (Phases 1-4)
Travel and Event Attendance: (Phases 1-4)
Monthly Programs and Workshops: (Phases 1-4)
Operational Expenses and Miscellaneous: (Phases 1-4)
Phase 1 April – June: $187,000 Phase 2: July – September: $187,000 Phase 3: October – December: $187,000
Total Budget: $561,000
Multisig – We will use members from prop 495 and 486, consisting of Nouners and Nounsfolk. We will also include Azeem from our team, who has extensive experience building and working with large teams.
Frankie Pat Will Supriyo Azeem
This budget is a focused investment in the core activities of the Nouns Cares initiative.
It prioritizes crucial areas, including management, materials, events, research, and regular programs to ensure impactful and measurable outcomes.
Backing this budget means endorsing a streamlined, efficient strategy.
It's an investment in a well-planned and professionally executed project that aims to establish a reputable and innovative brand presence in the industry and other adjacent, relevant communities.
Special thanks to Pat Yiu, Profwerder, Toady Hawk, Supriyo, Sasquatch, Benjamin Latsko, Peter Pandam, BigshotKlim, Goldy (Nounish), Ccarella, Azeem Khan, Ahmad Khan, Xargs, BrettDrawsStuff, Symbiotech, Spencer Perkins, and everyone else who provided critical input and feedback and welcomed us into Nouns with open arms.
Thank you for reading – Frankie, Pat & Will
Nouns Cares is set to redefine the traditional creative agency model by merging the best of Web2's marketing, branding and strategic practices with Web3's innovative, community-driven ethos.
We aim to simplify access to Web3, educating and guiding both Nouns brands and external collaborators. By blending traditional strategies with the transparency of Web3, Nouns Cares elevates brand development into the digital age.
More than a service provider, Nouns Cares drives initiatives for enhanced collaboration across all fields, fostering partnerships through open communication and shared goals. This push towards unity advances the Web3 community towards inclusivity, shared goals and creative problem solving.
As a hub for Web3 advancement, Nouns Cares supports the Nouns mission and champions a culture of collaboration, leveraging the DAO's collective power for innovation. It's a key player in Web3's growth, offering a central platform for education, progress, and partnerships, paving the way for a cooperative future in the digital world and beyond.
This prop, spearheaded by Frankie Colamarino, Will Wheeler and the strategic force of Problem Media, is driven by the desire to create and execute a tangible plan to realize the full potential of the Nouns brand, strategically support approved props and develop a thoughtful commercial strategy to increase the crediblity and visibility of the DAO.
Problem is a full-service "solutions firm", specializing in creative direction, strategy, marketing and design, with deep experience in tech, gaming, fashion, merchandising and product development.
Our personal and professional experiences are core to the company's mission: to offer creative and strategic expertise to daring brands, prioritizing quality, relevance, consistency, and distribution.
Its founders, Frankie and Will, are a 15 year marriage of unbridled creativity, strategic prowess and executional know-how that keep them graceful, humble and enthusiastic about finding and working with progressive clientele.
The firm serves independent and established brands, while also self-investing in projects that we believe blaze new paths and contribute positively to the world at large.
Thus, we are both creatively and spiritually drawn to Nouns and believe there are a multitude of unrealized opportunities both internally and externally to drive the Nouns DAO and brand to new heights.
In the ~60 days since we began supporting Nouns, we have successfully introduced the brand to leading companies such as Adobe, Amazon, Twitch, Dolce & Gabbana, FaZe Clan, YouTube, The Hundreds, Stake, Liquid Death, and others. These introductions have laid the groundwork for future collaborations and partnerships, showcasing our proactive approach and the immediate impact of our strategic efforts.
Problem Media – Agency Case Studies
As we venture into this transformative journey with the Nouns community, we are committed to delivering a robust support system encompassing various facets of brand development, strategic partnerships and community engagement.
Here's an overview of the critical components that our initiative will provide to Nouns and our community:
Brand & Commercial Strategy Development: We'll define a commercial strategy for Nouns, ensuring alignment with market demands and positioning for future recognition and growth.
High-Level Partnerships and Brand Collaborations: Utilizing Problem Media's vast network, we'll establish key partnerships and collaborations to enhance Nouns growth and visibility. All opportunities will be thoroughly evaluated based on brand ethos / alignment, profit and monetization potential and/or supplemental funding requirements (i.e. upfront production costs, added staffing / personnel needs, etc).
Support for New and Existing Nouns Props: Committed to enriching the Nouns ecosystem, we'll offer educational resources, foster meaningful relationships and provide robust marketing support to propel both new and existing Nouns proposals to success. While no two Props are typically alike, we’re eager to implement a core blueprint for working intimately together to drive results and build lasting equity in Nouns-supported projects. Specific / incremental deliverables will be addressed on a rolling, case-by-case basis.
Direct Revenue Generation through Mints and Sales: Nouns Cares will help generate funds independently by supporting props and creating and selling unique NFTs for specific props or initiatives. This approach promotes financial autonomy and taps into our market of Nounish collectors and enthusiasts within our respective communities, directly converting artistic and digital assets into funding for further projects.
Leveraging relationships with major players in the crypto space like Coinbase (+Base), Zora, Harmony, Opensea and Warpcast can amplify our impact, props and partners. This elevates the Nouns brand and attracts a diverse audience, expanding the community and its resources. Our team will actively look to negotiate added value from these partnerships, including strategic guidance, dev / engineering resources, marketing support, etc.
Educational White Papers: In our promise to reintroduce education into the market, we'll release quarterly white papers for our community, focusing on the latest trends, insights and strategies within the Web3 space.
Mentorship Sessions: Within the Nouns Twitter, Discord, and Warpcast community, we'll conduct rolling mentorship sessions to boost skills in branding, marketing, partnerships, strategy, and audience development, nurturing an informed and empowered prop house community. These sessions are, of course, entirely optional but open to all who are interested in attending.
Extending Nouns Cares Beyond Boundaries: Positioned to leverage our expertise and innovative strategies, we aim to expand our full suite of services to both endemic and non-endemic brands outside the immediate Nouns community.
Reinvesting in Our Growth and Stability: Pledging to contribute 20% of all net revenue from campaigns directly to the Nouns Cares treasury, reinforcing our commitment to the ecosystem's continual enrichment.
Monthly Recaps and Community Engagement: Ensuring transparency and ongoing dialogue, we'll offer monthly updates on our progress and engage actively with the Nouns community and stakeholders.
Global Event Attendance and Brand Education: Our participation in international events will boost Nouns visibility and educate the market on our brand's values and potential impact.
Community Q&A Sessions: We will host regular Q&A sessions with the Nouns Cares team to inform the community about upcoming initiatives and agency progress, promoting an open and interactive exchange.
Nouns ETH Denver – we were onboarded on an accelerated timeline to plan, produce, and execute multiple aspects of the Nouns @ ETH Denver Prop and activations, including (but not limited to):
ETH Denver Case Study – Recap
Additional projects we are currently servicing and supporting –
In the initial discovery phase, we will meticulously analyze Nouns current market position to establish a solid foundation for strategic growth. This involves a comprehensive development and review of materials, ensuring all aspects of the brand are understood and aligned with our strategies.
We plan to work closely with Nouns stakeholders, conducting interviews to gather insights directly from those at the brand's heart. These interviews, organized via Notion or Excel, will be foundational in structuring a clear strategy and building the foundational support systems. Aligning our strategies with the core mission of Nouns is paramount.
To effectively track our progress, we will define clear Key Performance Indicators (KPIs) and set ambitious targets.
Our in-depth capabilities audit and structured planning process will guarantee a seamless execution of our vision, laying the groundwork for Nouns' strategic growth and success.
This phase will be focused on building the Nouns commercial and product market presence. By cultivating a brand persona that resonates deeply with a broader audience and translating innovative concepts into actionable strategies, we aim to elevate brand recognition and develop fruitful partnerships significantly.
Nouns Cares will develop a comprehensive commercial strategy that aligns with key industries and verticals that Nouns would like to invest in / break into / form stakeholder relationships within while integrating our established gaming, fashion, entertainment, gaming, and tech relationships into a targeted outreach strategy with fluency and authenticity.
Example (meme) Brand: 🌼 Nouns Cares – Growth Serum 🌼
We believe in the power of nurturing growth at every stage of life. Nouns Cares Growth Serum embodies our pledge to deliver transformative wellness solutions that respect the environment and our bodies.
https://zora.co/collect/base:0xebca18415e8c734d2e19ad924503bf1db5838e5b/1
Driving Revenue and Partnership Synergies –
In enhancing the Nouns commercial and product market presence, we aim to craft a brand personality that connects meaningfully with a broader audience, transforming innovative concepts into actionable strategies. Our goal is to boost brand recognition and forge productive and lucrative Nounish partnerships.
Nouns Cares will build and produce each campaign, including production and execution, for select internal clients. This approach enhances our capability to innovate and experiment and ensures a direct investment in projects that align with our core values and mission.
On launch, Nouns Cares will announce a strategic partnership with Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds), the visionary founders of the iconic streetwear brand The Hundreds. This partnership aims to leverage their unparalleled expertise in production, retail, and partnerships to significantly broaden the Nouns brand's audience.
Renowned for pioneering the "People Over Product" philosophy and for its deep-seated connection with '90s workwear aesthetics and Californian subculture, The Hundreds has not only set trends but also mastered the art of storytelling and community engagement through its high-profile collaborations with brands like Adidas, Disney, Looney Tunes, and NBA. This ethos aligns perfectly with Nouns' values, setting the stage for a fruitful partnership.
By integrating Bobby and Ben's vast experience, Nouns Cares anticipates unlocking new opportunities, from forging successful partnerships to gaining access to over 400 retailers nationwide for the Nouns retail brand. This move is expected to increase the brand's visibility and support various initiatives, enhancing Nouns' community engagement and reach.
This flowchart outlines the organizational structure and capabilities framework of Nouns Cares , tracing the provision of services both internally and externally.
Nouns Cares is segmented into several core areas, each catering to different operational needs. Dedicated departments handle specific organizational functions.
THis structure is designed to facilitate a comprehensive service offering to internal divisions, approved props, and external clients, ensuring a cohesive operational flow that supports our group's strategic objectives and financial reinvestment goals.
In the first phase (90 days) , Nouns Cares will produce and distribute a range of materials to showcase its services to the Nouns community and key external audiences (brands, strategic partner targets, etc). This initiative aims to establish a comprehensive portal that brings together a diverse array of talents, from creators to marketers, aligning them with the Nouns DAO's mission.
The initial launch will feature a clear brand strategy and a fully integrated support system, signaling Nouns Cares as a crucial resource for community growth and external collaboration. This phase is critical for setting the foundation for transparency and education and promoting collaborative projects, thereby enhancing the visibility and understanding of available resources and support within the Nouns ecosystem.
In the second phase, Nouns Cares will begin to support in-house proposals, provide diligence for any/all incoming props, and roll out educational content and white papers through its content and social channels. This phase involves engaging with a vast network of clients and prospects, defining key positions, and onboarding new talent from the broader Web2 and Web3 communities. The core focus of this period is strengthening the Nouns Cares infrastructure and extending its educational and collaborative reach.
In the third phase, Nouns Cares will concentrate on expanding its brand and commercial strategy. This includes deploying partnerships, notably with The Hundreds, to attract over 400 retailers and customers passionate about the Nounish mission. The approach leverages all internal services and encourages Nouns holders to participate in its retail and lifestyle projects, aiming for significant outreach and community engagement.
In the fourth phase, Nouns Cares will present a comprehensive report detailing the mission's progress and achievements to the community and partners. This phase is about reflecting on the journey, showcasing the impact of efforts in expertise, education, and vision, and outlining plans for a subsequent proposal to continue advancing the principles that Nouns represent. The successful completion of this final phase will set the stage for Nouns Cares future growth and continued contribution to the Nouns ecosystem.
Nouns Cares will actively seek and welcome dedicated members from the broader Nouns community to engage in campaigns, props, events, and related projects.
The goal is to integrate talented and motivated community members more deeply into the Nouns Cares ecosystem. By leveraging and nurturing their talents, we aim to foster contribution, collaboration, earning opportunities, and skill diversification through close work with the Nouns Cares team.
Joining Nouns Cares offers a chance to enhance one's knowledge, broaden your network, and make meaningful contributions to our collective growth and success.
Nouns Cares promotes a cooperative yet stimulating environment where contributions drive personal and community advancement.
We present a detailed budget request for the Nouns Cares initiative in the spirit of transparency and commitment to our goals.
Our financial blueprint is designed to allocate resources effectively, ensuring every dollar contributes to our mission of driving innovation, enhancing visibility, and solidifying Nouns' brand and strategic market presence.
Team + Staff: (Phases 1 - 4)
2024 Support Focus – (open): (Phases 1 - 4)
Staffing & Project Management: (Phases 1 - 4)
Discovery, Foundations & Planning: (Phases 1 - 4)
Evolved Guidelines + Brand & Commercial Strategy: (Phases 1-4)
Travel and Event Attendance: (Phases 1-4)
Monthly Programs and Workshops: (Phases 1-4)
Operational Expenses and Miscellaneous: (Phases 1-4)
Phase 1 April – June: $187,000 Phase 2: July – September: $187,000 Phase 3: October – December: $187,000
Total Budget: $561,000
Multisig – We will use members from prop 495 and 486, consisting of Nouners and Nounsfolk. We will also include Azeem from our team, who has extensive experience building and working with large teams.
Frankie Pat Will Supriyo Azeem
This budget is a focused investment in the core activities of the Nouns Cares initiative.
It prioritizes crucial areas, including management, materials, events, research, and regular programs to ensure impactful and measurable outcomes.
Backing this budget means endorsing a streamlined, efficient strategy.
It's an investment in a well-planned and professionally executed project that aims to establish a reputable and innovative brand presence in the industry and other adjacent, relevant communities.
Special thanks to Pat Yiu, Profwerder, Toady Hawk, Supriyo, Sasquatch, Benjamin Latsko, Peter Pandam, BigshotKlim, Goldy (Nounish), Ccarella, Azeem Khan, Ahmad Khan, Xargs, BrettDrawsStuff, Symbiotech, Spencer Perkins, and everyone else who provided critical input and feedback and welcomed us into Nouns with open arms.
Thank you for reading – Frankie, Pat & Will
