tldr
- Why funding a NounsWatch?
- Cultural Capital: In the digital age, physical products with a cultural and fashion statement become powerful tools of social reach and influence. They serve as “physical memes," carrying the DAO's brand and ideals into new spaces.
- Leveraging Existing Success: Building upon the memetical success of the sunglasses, the NounsWatch diversifies the DAO's brand to new places and moments, making it more resilient and future proof.
- Broader Audience: This opens up the growing fashion watch market and audiences in numbers never reached before.
- Revenue Share: With a 10% return of sales revenue to the DAO's treasury, the NounsWatch contributes to the much need flywheel spin.
- Open Source Legacy: By making the blueprints and digital models public domain (CC0), the project stands to benefit the broader community, true to NounsDAO open-source nature.
- What is the NounsDAO funding covering?
- The partially done product development.
- The minimum order quantity of 1000 watches (Dwiss will cover overproduction)
- The launch campaign.
- The team compensation ensuring the project’s success from inception to market.
- What is the Go-to-Market Strategy?
- Position the NounsWatch collection in the prominent affordable fashion watch segment.
- Run a Pre-sale discount Drop on Indiegogo massive 10 million people audience.
- Continue selling on Shopify.
- Run Influence Marketing and User Generated Content campaigns.
- Keep on building.
A new hero product for Nouns
The NounsWatch serves as a new, tangible interface for the Nouns brand. Designed to be worn day and night, it reaches places that the Noggles glasses can't. This watch represents a powerful demonstration of what the Nouns community can achieve, extending the brand's narrative into an entirely new realm of self-expression. It seamlessly combines nounishness and horology, on the verge of becoming the most personal and novel product Nouns has ever created.
The NounsWatch cc0 design: accessible to everyone
Created by renowned watch designer Rafael Miranda, the bold Noggle-inspired design is half a watch and half a ⌐◨-◨, literally. And like all nounish things should be, it’s cc0!
It's as much about functionality as it is about meticulous attention to detail. It features an exquisite mysterious hours full day half display, with a glass mirror and a black dial. The hour and minute handles are individual pieces that combines every hour to form the Noggles symbol. On the NounsWatch, every hour is Noun O'Clock!
The most personal Nouns product yet
Explore a diverse range of personalization options with the interchangeable straps. Choose from 8 solid colors for the body and straps, or select one of the 8 available Nouns Accessory-themed straps. With 128 unique combinations, the NounsWatch will fits various styles.
First Prototypes
To demonstrate our unwavering commitment to the project, not only have we developed two 3D-printed prototypes, as shown below, but we've also field-tested the product for comfort and fit on the wrists. Just imagine how stunning these will look when adorned with the final production finish and colorful straps! Watch the prototype live in video: here and here.
Note: The current brand identity will be revised for production version.
Final Product Specs
Case: Injected Polycarbonate, 42 mm x 42 mm x 6 mm.
Movement: Japanese.
Dial: Exquisite half display reading system, black dial with contrasting numbers.
Glass: Mineral glass with anti-reflective coating.
Strap: Soft Silicone.
Water resistance: Yes (3ATM)
Dwiss: a decade of innovation
DWISS - the manufacturer - is a niche watch brand founded in 2011 by Rafael Miranda, a former professor of watch design in Milan, Italy. His accolades include several design awards and publications in the watch industry.
The brand is committed to craft distinctive timepieces that stands out with innovative designs and groundbreaking features, including the use of pioneering materials and early adoption of web3 technology such as cryptocurrency, NFTs and metaverse experiences in the watch space.
Contemporary distribution methods
DWISS also excels in modern distribution methods. Leveraging the power of crowdfunding and Direct-to-Consumer (D2C) strategies, launching multiple campaigns and mastering influencer and digital advertising. These accomplishments attest to DWISS's strong marketing and sales capabilities, setting a solid foundation for the success of our Go-to-Market strategy for NounsWatch.
Crowdfunding campaigns that generated more than USD $1.5 million.
Dwiss have a portfolio of influencers that have millions of followers especially in Youtube, but also instagram, facebook, blogs and magazines.
Dwiss masters Digital Advertising, generating 9.4 millions of impressions, and 109k clicks in 2023 alone.
A unparalleled opportunity to reach a new audience
We meticulously planned a winning Go-to-Market Strategy to make the most of it with optimal resources. The NounsWatch collection seizes an unparalleled opportunity of introducing Nouns to a whole new audience.
Step 0: Entering the Affordable Fashion Market
In an industry that generated over $70 billion in 2022, fashion ranks as the second most significant reason people wear watches, trailing only behind timekeeping. This largely accounts for why the fashion watch segment records the highest annual unit sales in the tens of millions. The NounsWatch collection pricing and style aims to secure a position in the largest portion of this growing segment: the sub-$200 fashion watch market.
That said, time to sell.
Step 1: A pre-sale shortcut to meet 10 Million customers on Indiegogo
A common challenge to IRL products is meeting the minimum order quantities (MOQ) whilst ensuring enough demand for the product. And for custom designed watches, the MOQ of 1000 pieces makes the equation a bit challenging.
Thanks to Dwiss successful track record on Indiegogo campaigns we can have a reputable access to create a Drop.
An Indiegogo Drop is an exclusive offer for qualified business that serves a discount pre-sale channel without the need for the regular crowdfunding. The highlight is the added layer of marketing to reach the fullest of Indiegogo’s 10 million monthly visitors and 1 million combined social media followers from 235 countries.
Dwiss will launch a NounsWatch Drop pre-sale for the price of ~~$189.00~~ $129.00 with teaser videos and images that will feature Nouns on the homepage of the Indiegogo website, as well as in related content such as carousels, newsletters, and social media.
By doing so, we aim to generate sufficient demand for NounsWatch, particularly from outside the Nouns and watchmaking communities, thus bringing it closer to mainstream media and markets.
Step 2: Continuous sale on the NounsWatch Shopify store
After the presale window concludes, sales will resume in our website nounswatch.com for $189.00 ($169.00 for selected communities), where we will accept both fiat currency and cryptocurrency. Leveraging the same proven digital marketing strategy that Dwiss employs for its products, we are going to use a share of the sales profit in Digital Advertising to generate millions of impressions and drive hundreds of thousands of clicks to our website, until the point of delivery and after. If demand falls short, Dwiss name is in play. We bear the risk and will undertake the responsibility of selling the product.
Step 3: Ding-dong! Delivery Time
Upon receiving the initial shipment from the factory, we'll start fulfilling orders through both Indiegogo and Shopify channels. At the same time, we'll ramp up our marketing efforts to stimulate new demand, focusing on a broad influencer campaign and a user-generated content initiative. This is a pivotal moment for the NounsWatch and Nouns history, and we are committed to maximizing its impact.
Step 4: The NounsWatch Legacy
Spin the Flywheel (new!)
Regardless the supply, 10% of every NounsWatch collection sales revenue will be sent back to the Treasury and submitted to Propdates. Assuming a pre-sale sold-out of 1000 pieces, the gross revenue would be $129,000. 10% of this ($12,900) goes back to the DAO treasury, further reducing the actual costs to the DAO. Sales out of the pre-sale window generate more revenue.
Release the IP (new!)
The NounsWatch blueprint and 3d files will be cc0, fully available on the public domain.
Everyday, forever (new!)
The objective for NounsWatch is not to exist as a limited edition, but rather to establish it as a standard product in the Dwiss partnership lineup. We will sustain production for as long as consumer demand remains, and may release new straps, models, and features when deemed appropriate.
Warranty and Customer Support
Dwiss will provide a world-class ongoing support and warranty for customers after 2 years they have purchased NounsWatch.
Funds Allocation
We have meticulously planned the budget to ensure optimal allocation of funds across all critical aspects of the project. Our financial strategy for V2 has been redesigned to sustain our competitive pricing strategy while accommodating the increased workload of the team until the sales take-off.
We have estimated the financial requirements for the NounsWatch project as follows:
- $5,000 - Development
- $90,000 - NounsWatch and straps (1,000 pieces)
- $10,000 - Packaging
- $25,000 - External Labor and Taxes
- $14,000 - First-Class Video and 3D Production (third-party services)
- $7,000 - Indiegogo Drop Paid Feature Package
- $18,000 - Team Compensation
TOTAL ASK: $169,000 USDC
Wallet: dwiss.eth
Timeline
Team
Fabio Seva - Concept & Marketing
LilNoun#125, nouns-pilled founder of Public Good Beer
Rafael Miranda - Design
LilNoun#7753, watch designer and Dwiss founder
Dwiss - Production and operations
Acknowledgments: we would like to thank the dozens of comments we received during V1, which enabled us to develop this new version. By participating in this project, the DAO is not just 'spending' on a product but making a strategic investment in invaluable brand equity. This intangible value—captured through consumer engagement, social influence, and expanded market reach—is an asset that can far outlive the investment, providing a return that is difficult to quantify. It’s important to understand that the full impact of this investment will unfold over time, requiring a level of trust in the project’s long-term vision and execution.
