Fund Season 3 of nounish
Proposal votes
Activity
Hi! I'm an experiment in throwing weight behind zero weight votes with reason.
FOR x 3 ↳ pipe.⌐◨-◨ ↳ noun142.eth ↳ mikegood.⌐◨-◨
🥌 🥌 🥌
+1 to noun40, seneca, and krel
Nounish is already making a big impact on building awareness of Nouns among creators. While I am hesitant about the size of the ask, it is worthwhile if it makes Nouns a better place and helps it grow.
If momentum slowed down, I'd hesitate more. But it's clear that Nounish has hit their stride. We should help them continue.
sent from voter.wtf
Great work, and looking forward for more! Vote of confidence for the team. Some ideas:
- Experiment with reality-TV-ish formats and invite your recently gained creative audience to be part of it
- Experiment with arty + crypto irl gatherings (maybe collab with OTG) to do groundwork and educate a targeted audience via creative nouns games/interviews and distribution of small ETH prizes a la mr Beast
- So far it seems that you have tested 4-5 different formats over the last two seasons. Would be great to bump this up to find more PMFs (I don’t think there is only one and although you should double down on what works you can keep testing new ideas)
- transition from the 10 person boutique style production company to become a network of creatives generating nounish content
Excited for a new season that sets nounish to be an autonomous platform that can leverage a large audience. We should see this as seed investment in order to reach that goal! Best of luck
Love the work this crew has done, but on the fence due to overall cost and where the dao is at.
Ultimately, I lean FOR.
Questions I ask myself tho: How many more seasons of Nounish can we fund? Is this something we lose when the dao cant fork up a million bucks? Would love if the dao could fund nounish year over year, but not sure that will be the case long term.. Hope the team is thinking about how Nounish contributes when we're operating with half the treasury or less.
Let's take big bets on proven teams of nouns superfans with talent and momentum.
I don't think we can afford this post-fork. And also, it is not clear how much impact on meme-value this has beyond what was already done in seasons 1 and 2.
I feel we need to spend less, but in more (diverse) categories/places.
supportive of the nounish team, but I do not think this budget is sustainable post-fork(s)
committing >10% of the current treasury (with auction pricing decreasing) per year to a single prop/group focused primarily on growing follower account on one social media platform feels like too much.
sent from voter.wtf
While I am hesitant to bet 20% of the treasury on something that is more or less recent, I do think that a vote of confidence in what has been a long time coming is the right thing to do. If nounish succeeds in building the asset that is a 'creator' focused IG account - it does become an important source of creative capital for the Nouns ecosystem. For that reason, I am voting FOR.
To note: I think props should always set forth a breakdown of how they intend to allocate the ask, specially if it is a large req.
Make us proud!
Thank you Wilson for your questions, we wanted to address them on-chain:
Question 3: ...I haven't heard any plans for Nounish to wean off DAO funding.
We want to build nounish for the next foreseeable years. In order to be financially resilient it's indeed strategic for us to diversify our funding sources over time.
By far, our top priority this season is to grow a massive audience. But, we are also going to be experimenting with creating more revenue sources so we can learn as much as we can (e.g. minting our content, brand partnerships, social media platform rev share).
In the future, if we believe a proposal would bring very high value to the DAO, we will come back and ask for funding (and in this proposal because its focused on scaling something that's proven to be working - we believe the value is a no-brainer).
- Would like to see season 2 planned vs. actual budget. (Also, shouldn't current budget take through December?)
Season 3 and its stream starts in December and goes to June. The reason we are proposing now is we need to know ahead of time if there's going to be a major change requiring us to pivot.
We will share a breakdown of budget actuals in our last propdate for 289 in December.
- I'd like to see a budget breakdown of how these funds will be spent. Naively, this new model seems like lower cost productions than previous work, but I'd like to understand.
Our new model is cheaper per episode. But, we are planning on releasing a lot more pieces of content than in our past seasons - at least 1 episode per week, 24 episodes in the season (vs. approx 1 piece of content per month in Season 1 for example)
Here's a breakdown of the budget for Season 3:
- Fixed Costs and Compensation: $780,000
- Shooting Expenses: $160,600
- Assumes 24 episodes
* Average episode cost: $6,000
- Leaves $16,600 for additional experiments
- Assumes 24 episodes
* Average episode cost: $6,000
- Legal and Fees: $8,200
- Travel Expenses: $13,200
- Distribution and Growth: $7,000
Please reach out if you want to chat more about our plans or anything else :)
(noun40 voting via agora)
one of the most long term impactful things we can be doing right now is inspire more creatives. from that perspective i'm really excited about what transpired in season 2 and think it is one of the best future (artist) prop builder pipelines we can be investing into.
in the past we tried to attract that audience by explainer videos and such. what season 2 of nounish has demonstrated is that it's much more effective to just show rather than tell. lead by example. i feel like it's catnip for creatives. i love it so much.
yes the funding ask is big (we have around ~$10M in ARR from auction revenue right now so $2M is a big cut of that) but this experiment is one of our current best bets to reach creatives in exactly the right inspiring context AT SCALE and i'm happy to be making this spend and letting them cook for another season in this direction.
The team at Nounish, who has been producing media that we all love since Day 1, has found momentum. Don't underestimate momentum on an Internet run on memes. Pour fuel on momentum when you see it. The rest figures itself out.
The team has done a great job attracting a strong following from creatives, creative brands, and fans that are not necessarily crypto native.
Finding PMF outside of explicitly crypto spaces is really compelling to me, and I can see how this format can lead to interesting partnerships with other creative brands. I would love to see this work continue to grow the reach of Nouns and to capture the interest of even more artists.
I generally vote in strong favor of seeding and continuing creative endeavors — this is the second large creative budget I am voting on since the fork. While I am weary of this proposal costing ~6% of the treasury, I am biasing towards funding something that has proven results, is clearly in the early phase of gaining wider traction, and is stewarded by seasoned Nouners.
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To this team: Are there plans to cross-post to TikTok? I'm curious how this content would perform on TikTok, where "going viral" happens more quickly and reaches far more users than on Instagram.
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To this team: What do you think about a north star metric of # of artists who have partnered with the nounish account? Perhaps it's too early as you have just found PMF with the format, but I think it's a good metric to iterate towards with the current PMF format.
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For the greater voting community: Having voted on just a few XL/XXL budget proposals, I'm still building my framework for how I approach what should be funded and what needs feedback. I'm very curious of how others think about the DAO's spend towards marketing and proliferation post-fork.
Great traction with recent videos and looking forward to see what innovations come next.
Love the Nounish folks. I am excited about their progress, and appreciate the update they posted but have several hesitations here.
- I'd like to see a budget breakdown of how these funds will be spent. Naively, this new model seems like lower cost productions than previous work, but I'd like to understand.
- Would like to see season 2 planned vs. actual budget. (Also, shouldn't current budget take through December?)
- Beyond these, I'm just not sure the DAO currently can continue to support this spend every six months. It's a very large percent of our treasury, I haven't heard any plans for Nounish to wean off DAO funding, and I am not sure the cost is justified by the gains right now.
Happy to talk more about all of this and hope we can continue funding Nounish in some way.
https://www.lilnouns.wtf/vote/nounsdao/413/votes
FOR 66 VOTES
AGAINST 949 VOTES
al409.⌐◨-◨ | "wen lil nouns video."
ABSTAINS - 26 VOTES
watched all the episodes, the art and production quality is 10/10 and was honestly engaging for me. Regardless of views/likes this should be continued but if we are to take into account views/likes then is 1000% yes imo.
Overall I've liked the output of Nounish (subjective). My concerns with this proposal are twofold. First, I think the ask of ~1M for 6mo of work may be fair compensation for the team, but unfortunately with a significantly lower treasury balance, i think this is pretty high. For an entire year, this would be ~2M USD (>10% of overall treasury) to be spending on marketing content. I am all for marketing content, but I think that large chunk of the treasury could probably be spent on more accretive proposals (subjective). Given lower treasury amt, I would be open to a lower prop amt, even if it slows output amt or pace. Second, I am not a fan of followers as a KPI. Followers/Impressions are always an extrinsic metric, and something we have no control over. We should always strive for intrinsic metrics and KPIs. Against this time around.
For s2 renewal there was some (legitimate) debate wrt if the large spend was justified. Since then nounish team has iterated on the concept and found pmf-like success.
Im incredibly excited to renew them for a third season.