ProposalsProposal 413
ProposalsProposal 413
We've found product-market fit (PMF) with our show "3 Artists, 1 Noun." The show is getting millions of views, and we have 20X-ed our followers. Our new audience is highly engaged and consists primarily of artists, designers and other creative types from around the world. Our goal in season 3 is to 10X our followers from 80K to 800K in 6 months with $969K in funding.
We are nounish, a team funded three times by Nouns DAO (pilot, season 1, & season 2). We started as a marketing studio for the DAO, producing dozens of videos about Nouns-funded projects, including the 11 minute explainer on nouns.wtf, as well as videos about Gnars, Free Glasses for Kids, and most recently, Mucho Love & Esports.
We are a team of 10 who transformed our commercial production company, Pixel, to focus full-time on Nouns, and we are based in Melbourne, Australia. We are led by Goldy & 142 –two Nouners, and early community members.
The content we produced up to the beginning of season 2 was highly useful for explaining Nouns to the world and resonated well with Nouns enthusiasts and their networks on Crypto Twitter, and has been cited by Nouners, builders, and fans as their gateway into the ecosystem. But in season 2, responding to feedback from our last proposal, we set out to find PMF and distribution beyond the existing Nouns community. We wanted our content to resonate with a clearly defined audience that was large enough to have a significant impact on Nouns.
So we developed a framework to test hypotheses for different audiences and content, and in our recent proposal update, we go into details on the different tests we ran.
Three months into our testing, we created a hit with our new reality TV-style concept, "3 Artists, 1 Noun." The show features a short and playful competition between three world-class artists to create a new piece of art inspired by the day’s noun within just five hours.
The show quickly became popular on Instagram, with the top episode receiving over 1 million organic views. We have released eight episodes so far, which have received over 2 million views and brought us over 70,000 new followers.
Other signs of PMF include a very high engagement rate: our top episode got 140,000 likes (a 14% like/view ratio), and every episode receives hundreds of comments, saves, and shares.
The audience that the show is attracting is consistently identifiable as what we call "The Creatives." Our followers are designers, artists, creative directors, filmmakers, animators, illustrators, and so on. We also have attracted some well known brands in the creative sector, including Wacom and Artlist.
We see this as a chance to build a community outside the crypto bubble that is a perfect fit for Nouns, a group of talented and inspired creative people.
By turning the camera back on ourselves we are making ourselves a tangible representation of the Nounish values they can relate to – joyous, welcoming, playful, creative, and collaborative.
As we share our inspiring culture (one completely in line with Nouns' own values) our audience will grow to love the show and the people on it. And in the long term, as the connection between us and our audience deepens, we give ourselves the best chance to galvanise them to engage with Nouns in a more meaningful way.
In season 3, our goal is to 10X our audience again from 80K to 800K followers in 6 months.
How will we achieve this?
Over the next few years, we will reach tens of millions of people and build a massive followership via content that engages, entertains, inspires, and educates about Nouns. We think nounish can help build the distribution Nouns needs to reach mass market. We are fired up and excited to build this and to bring Nouns mainstream!
We are asking the same budget from the past two seasons: $969,000 USD
For the same amount of time: 6 months.
We've found product-market fit (PMF) with our show "3 Artists, 1 Noun." The show is getting millions of views, and we have 20X-ed our followers. Our new audience is highly engaged and consists primarily of artists, designers and other creative types from around the world. Our goal in season 3 is to 10X our followers from 80K to 800K in 6 months with $969K in funding.
We are nounish, a team funded three times by Nouns DAO (pilot, season 1, & season 2). We started as a marketing studio for the DAO, producing dozens of videos about Nouns-funded projects, including the 11 minute explainer on nouns.wtf, as well as videos about Gnars, Free Glasses for Kids, and most recently, Mucho Love & Esports.
We are a team of 10 who transformed our commercial production company, Pixel, to focus full-time on Nouns, and we are based in Melbourne, Australia. We are led by Goldy & 142 –two Nouners, and early community members.
The content we produced up to the beginning of season 2 was highly useful for explaining Nouns to the world and resonated well with Nouns enthusiasts and their networks on Crypto Twitter, and has been cited by Nouners, builders, and fans as their gateway into the ecosystem. But in season 2, responding to feedback from our last proposal, we set out to find PMF and distribution beyond the existing Nouns community. We wanted our content to resonate with a clearly defined audience that was large enough to have a significant impact on Nouns.
So we developed a framework to test hypotheses for different audiences and content, and in our recent proposal update, we go into details on the different tests we ran.
Three months into our testing, we created a hit with our new reality TV-style concept, "3 Artists, 1 Noun." The show features a short and playful competition between three world-class artists to create a new piece of art inspired by the day’s noun within just five hours.
The show quickly became popular on Instagram, with the top episode receiving over 1 million organic views. We have released eight episodes so far, which have received over 2 million views and brought us over 70,000 new followers.
Other signs of PMF include a very high engagement rate: our top episode got 140,000 likes (a 14% like/view ratio), and every episode receives hundreds of comments, saves, and shares.
The audience that the show is attracting is consistently identifiable as what we call "The Creatives." Our followers are designers, artists, creative directors, filmmakers, animators, illustrators, and so on. We also have attracted some well known brands in the creative sector, including Wacom and Artlist.
We see this as a chance to build a community outside the crypto bubble that is a perfect fit for Nouns, a group of talented and inspired creative people.
By turning the camera back on ourselves we are making ourselves a tangible representation of the Nounish values they can relate to – joyous, welcoming, playful, creative, and collaborative.
As we share our inspiring culture (one completely in line with Nouns' own values) our audience will grow to love the show and the people on it. And in the long term, as the connection between us and our audience deepens, we give ourselves the best chance to galvanise them to engage with Nouns in a more meaningful way.
In season 3, our goal is to 10X our audience again from 80K to 800K followers in 6 months.
How will we achieve this?
Over the next few years, we will reach tens of millions of people and build a massive followership via content that engages, entertains, inspires, and educates about Nouns. We think nounish can help build the distribution Nouns needs to reach mass market. We are fired up and excited to build this and to bring Nouns mainstream!
We are asking the same budget from the past two seasons: $969,000 USD
For the same amount of time: 6 months.