In exchange for one Noun from Nouns DAO, a prominent beverage company will include Noun glasses in a 2022 Super Bowl commercial.

Once the Noun is received, this brand will also change their Twitter avatar to feature Noun glasses and intends to allow holders of the brand’s own NFT to collectively vote with their Noun on future governance proposals.

Additionally, this brand may produce a limited run of real beverage cans featuring custom Noun packaging for distribution to Noun holders (of legal drinking age) at key events in some markets. Noun holders will be eligible to attend these events.