ProposalsProposal 325
ProposalsProposal 325
tldr: NounsDAO x Pudgy Penguins collaboration for a high end toy collection on NTWRK with a percentage of profits going towards the purchase of a Noun to bring the Huddle into the DAO. This collaboration would provide proliferation into a new market and a connection between two of the fastest growing web3 brands, including content proliferation during launch.
About Pudgy Penguins
Toy launch – Pudgy Penguins recently launched our Shark Collectible on NTWRK and sold out 150 pieces in under 3 seconds at $249 a piece. It was one of NTWRKS fastest sales on record. NTWRK features some of the most passionate physical collectors in the world and we believe exposing the Nouns brand on their platform will be a huge step forward. On Ebay, Pudgy Sharks have resold for $750 - $1,250 a piece.
View Pudgy Penguins CEO Luca Netz's unboxing of "Shark Suit" collectible here: https://twitter.com/pudgypenguins/status/1671987835518480386?s=20
The team also recently attended the Licensing Show highlighting all the different toy lines we are producing. See a recap video here: https://twitter.com/LucaNetz/status/1672343978958569474?s=20
The Nouns version of this collectible would have a similar digital connection via the rfid chip with provenance demonstrated on the blockchain in the ethos of NounsDAO. It would come with its own custom box, integrated story, and collectible card, optimizing for the best collector experience possible.
Why Nouns?
Nouns has been the staple for decentralized brand building and we see it as the only real Web3 brand outside of Pudgy Penguins. We want to align the two best Web3 brands and IP to create a historic moment for the traditional world.
Due to the cc0 nature of NounsDAO IP, Pudgy Penguins could move forward without the DAO's approval but we want this to be an official collaboration, bringing the Huddle into the Nouns ecosystem.
The Benefit to NounsDAO
The extensive proliferation we had with our recent toy launch will be repeated with this launch, including extensive social media coverage, press coverage, marketing efforts from NTWRK and Pudgy Penguins through traditional channels (posters, magazines, email blasts, product seedings, etc) will bring millions of impressions to the Nouns brand.
⌐◨-◨ x Pudgy Penguins Launch Plan
We are proposing to create 499 Red Penguins and 499 Blue Penguins with the matching Nouns glasses. We would retail it for $299 and we would have a 10 total Penguins within the lot that would feature a pair of Gold glasses. The gold glasses figures will be treated as a golden ticket and will be randomly given to 10 lucky purchasers. We want to add gold plating to these gold glasses to make the value proposition even more special.
We expect this collectible to be ready for launch four months after passage of this proposal, in time for the holidays. Expected launch date is 12/08/2023.
Joining NounsDAO
In addition to the extensive proliferation that will result from this collaboration, we want the Huddle will join NounsDAO! A percentage of profit from the sale of this ⌐◨-◨ x Pudgy Penguins toy line will be put towards buying a Noun on auction. We'll be requesting an igloo and will utilize the new NounScout.wtf site when ready to put in the request.
Team
The Pudgy Penguins team is a team of elite brand builders and marketers. Our intent with this collaboration is to create as much exposure as possible. If you’re familiar with our brand and our success thus far you know we can do this just as good if not better than anybody else.
For more information, visit: https://pudgypenguins.com/about-us
We are asking for 10 ETH to go to wallet: 0x3f8cD3cc58391E704A2A0fab2482B8116Cb9D670
Funds would be used to add the 10 gold Penguins to the lot to add this special touch and gamification, which otherwise would be a huge loss leader if not covered. However, we believe it’s a necessary feature to deliver a second to none experience unlike anything previously done in the traditional collectible world.
For more about Pudgy Penguins, visit: https://pudgypenguins.com
AND thank you to 87B0nes and Shan for the delegation and feedback; and thank you to Prof Werder for assisting with the proposal process and help writing the prop.
tldr: NounsDAO x Pudgy Penguins collaboration for a high end toy collection on NTWRK with a percentage of profits going towards the purchase of a Noun to bring the Huddle into the DAO. This collaboration would provide proliferation into a new market and a connection between two of the fastest growing web3 brands, including content proliferation during launch.
About Pudgy Penguins
Toy launch – Pudgy Penguins recently launched our Shark Collectible on NTWRK and sold out 150 pieces in under 3 seconds at $249 a piece. It was one of NTWRKS fastest sales on record. NTWRK features some of the most passionate physical collectors in the world and we believe exposing the Nouns brand on their platform will be a huge step forward. On Ebay, Pudgy Sharks have resold for $750 - $1,250 a piece.
View Pudgy Penguins CEO Luca Netz's unboxing of "Shark Suit" collectible here: https://twitter.com/pudgypenguins/status/1671987835518480386?s=20
The team also recently attended the Licensing Show highlighting all the different toy lines we are producing. See a recap video here: https://twitter.com/LucaNetz/status/1672343978958569474?s=20
The Nouns version of this collectible would have a similar digital connection via the rfid chip with provenance demonstrated on the blockchain in the ethos of NounsDAO. It would come with its own custom box, integrated story, and collectible card, optimizing for the best collector experience possible.
Why Nouns?
Nouns has been the staple for decentralized brand building and we see it as the only real Web3 brand outside of Pudgy Penguins. We want to align the two best Web3 brands and IP to create a historic moment for the traditional world.
Due to the cc0 nature of NounsDAO IP, Pudgy Penguins could move forward without the DAO's approval but we want this to be an official collaboration, bringing the Huddle into the Nouns ecosystem.
The Benefit to NounsDAO
The extensive proliferation we had with our recent toy launch will be repeated with this launch, including extensive social media coverage, press coverage, marketing efforts from NTWRK and Pudgy Penguins through traditional channels (posters, magazines, email blasts, product seedings, etc) will bring millions of impressions to the Nouns brand.
⌐◨-◨ x Pudgy Penguins Launch Plan
We are proposing to create 499 Red Penguins and 499 Blue Penguins with the matching Nouns glasses. We would retail it for $299 and we would have a 10 total Penguins within the lot that would feature a pair of Gold glasses. The gold glasses figures will be treated as a golden ticket and will be randomly given to 10 lucky purchasers. We want to add gold plating to these gold glasses to make the value proposition even more special.
We expect this collectible to be ready for launch four months after passage of this proposal, in time for the holidays. Expected launch date is 12/08/2023.
Joining NounsDAO
In addition to the extensive proliferation that will result from this collaboration, we want the Huddle will join NounsDAO! A percentage of profit from the sale of this ⌐◨-◨ x Pudgy Penguins toy line will be put towards buying a Noun on auction. We'll be requesting an igloo and will utilize the new NounScout.wtf site when ready to put in the request.
Team
The Pudgy Penguins team is a team of elite brand builders and marketers. Our intent with this collaboration is to create as much exposure as possible. If you’re familiar with our brand and our success thus far you know we can do this just as good if not better than anybody else.
For more information, visit: https://pudgypenguins.com/about-us
We are asking for 10 ETH to go to wallet: 0x3f8cD3cc58391E704A2A0fab2482B8116Cb9D670
Funds would be used to add the 10 gold Penguins to the lot to add this special touch and gamification, which otherwise would be a huge loss leader if not covered. However, we believe it’s a necessary feature to deliver a second to none experience unlike anything previously done in the traditional collectible world.
For more about Pudgy Penguins, visit: https://pudgypenguins.com
AND thank you to 87B0nes and Shan for the delegation and feedback; and thank you to Prof Werder for assisting with the proposal process and help writing the prop.
It's a lightweight way to expand noggles onto interesting outward looking activations with other communities.
Pudgies have a really motivated group of fanbase and I can see why bringing them into the fold with a relatively low ask is +EV. I like that buying a noun to truly get skin in the game is part of the proposal. I would love for the DAO to have some form of added incentive (e.g. revshare) for a co-branding activity for larger scope proposals.
I echo some concerns others have brought up about "gold-plating" being not really synonymous to being nounish. I could see why that sort of fits the perceived rarity and exclusiveness within the pudgy ecosystem though.
Something to note for future activations when Pudgies come back - There is a reason why there are no gold nouns in the nounish canon :)
At it's core cc0 is all about permissionless brand usage and storytelling. Remixing and Rebuilding. However ... during the early stages of the birth of such a story, its important that the stewards seeding the ecosystem help curate what would be perceived as canon later down the line.
There is inherently something powerful when a group of DAO participants come together to "formally" provide a stamp of acceptance to a variation of that cc0 usage. For outside world, that is canon. This may continue to change and become irrelevant perhaps over-time but early on it's fun for lean into this social construct.
I like the idea of positive sum collaborations throughout the ecosystem, but I have two issues with the way this prop is conducted:
There are lots of ways that this proposal could have received support from Nouns without spending money on gold plated penguins. For example, an NFT issued by the DAO that is mintable to represent the collaboration would be wonderful. Or a retroactive funding proposal, after the project has already launched.
I love ecosystem collaborations, but asking for permission to use CC0 content does not feel very CC0, and asking for funds for gold plated penguins does not feel very Nounish. I don't want to stop this from happening, so I am abstaining rather than voting against, but I would encourage the DAO to seek more CC0 and Nounish collaborations in the future. Small tweaks to this proposal would be a significant improvement. CC0 culture requires permissionless remixing, and I encourage other future ecosystem collaboration proposals to look for more CC0-native models (such as mintable commemorative NFTs and retroactive funding proposals).
sent from voter.wtf
FOR - 49 VOTES
benbodhi | (•v•) ( •v•)> ⌐◨-◨ (⌐◨v◨)
akva556 | "pudgy pudgy"
bigshotklim | "met this crew i. person and this is a good fit."
AGAINST - 3 VOTES
eltonpenguin | "I love Pudgy Penguins and Luca Netz but this benefits them way more than it benefits us. The mechanics are unclear, as is the benefit. It seems like the proposal capitalizes most on the Pudgy Penguin brand without being specific about the execution."
ABSTAINS - 1 VOTES
sent from voter.wtf
we are interested in running this experiment and seeing what other doors it can open for cross brand collab
I have gone back and forth on this one. We have to vote on the proposals we have, not the ones we wish we had. I am biased to vote for imperfect proposals if I feel it's net net +EV. But I don't think I can get there on this one. I think we do a lot better.
Things I would be a lot more excited about
Super grateful to the Pudgy team for their time and interest in working with us. I am a Pudgy holder myself! Hope we can do something great.
sent from voter.wtf
Pudgy Penguins is launching a new collection of toys. There will be 499 red and 499 blue penguins wearing Noggles. They are asking for 10 ETH, which will cover adding 10 gold penguins with gold plated Noggles as random prizes to the collection launch. In exchange Nouns DAO is getting extensive inclusion in the Pudgy Penguins collection marketing, generating millions of impressions to the Nouns brand.
I'm going to simply vote FOR. The value is here. Welcome to our world Pudgy Penguins.
But I have to be honest - this collaboration could be so much more exciting.
I encourage you to dive deep into Nouns DAO and look at the DAO's emergent values. Public goods, decentralized creation, absurdity, charity. There are a lot and we don't always agree on everything. Try to find something you connect with on a deeper level and make it absolutely central to the collaboration. Pudgy Penguins wants to be "ALLIES IN THE FIGHT AGAINST THE EVIL BEARS OF NEGATIVITY". Very Nounish. The current proposal doesn't put up much of a fight against the evil bears.
The best collaboration you can bring to the table is one that leaves us with a well crafted story to tell. Gold plated Noggles are less Nounish than say, Penguin conservation efforts, 1/1 artist collaborations, the Cut Bank penguin statue, actual igloos, the fact that penguins can dive up to 1500 ft, icebergs, Macaroni penguins, Werner Herzog's penguin doc ( https://www.youtube.com/watch?v=-KriRCtS4rs ) etc etc.
Love this! Proliferation + bringing more creative decentralized builders into the Noun community. All day, let's go.
Love this! Proliferation + bringing more creative decentralized builders into the Noun community. All day, let's go.
Pudgy Penguins are an undeniable force inside and outside the echo chamber of crypto & NFTs. I don’t think anyone denies that.
I am voting in favor to ship content that will reach the masses at scale. With a proven team and Luca running this, I have no doubt the nounish vibes will be unmatched. Don’t look a gift horse in the mouth.
At 10ETH, there is not much to loose and this seems like a positive sum game for both our communities. Love the fact that they want to use this prop to generate income to buy a Noun - that's the flywheel effect in action! I agree with previous reasons from nounalysis, nounburger, seneca etc and vote FOR!
There is some interesting discourse around this prop.
Generally I think Nouns stands to gain a lot by collaborating and connecting with active and likeminded participants of other crypto communities. There's a lot of positive energy around what Luca has built with Pudgy Penguins, and while I'm certainly critical of the actual pfp utility model, I think that this synergy with that community can activate a lot of people in the NFT community. So I like that.
10 ETH is not much cost to the DAO, but yields an alignment with an active and positive community that seems to genuinely be nounpilled.
This partnership would not only introduce the Nouns to a new market but also establish a significant connection between two of the most influential web3 brands.
The massive proliferation achieved during Pudgy Penguins' previous toy launch demonstrates Luca and the teams expertise in generating exposure and reaching a wide audience. The sheer following and engagement of Pudgy’s socials is the easily the best in the space.
Welcoming Luca into our toolkit and being able to access his knowledge and networks could really benefit the Dao and our builders.
I'm excited about the Pudgy Penguin universe and would love to see a crossover!
Realized my initial take might be unnecessarily petty and gatekeepish, and did a 180 on this. Letting things happen is nounish.
(noun40 voting via agora proxy)
the pudgy penguin team seems to be scrappy/hungry/genuine. there is a bit of weirdness and heart to their brand that I like that feels nounish to me.
listening to the first 30 mins of this twitter spaces helped me get comfortable with the prop a lot (https://twitter.com/i/spaces/1MnGnpkXyyoxO)
gold plated glasses I worried was a hint to the crypto lambo culture but seems more of the willy wonka imagination direction. luca seemed to have actual appreciation for nouns / noggles as well.
I'm excited to see what the team can deliver and would be even more supportive of weirder / crazier props by them in the future.
reVoteWithReason from seneca.eth
The fact that anyone can engage via CC0 makes official collaborations through props all the more special - we should embrace that! Voting yes because it is a simple and fun prop that encourages cross-community pollination. Also, they mentioned NS, which is an underrated signal on the proposer's behalf.
also, i believe Luka is genuinely excited of what's possible with Nouns, happy to support that excitement.
sent from voter.wtf
The fact that anyone can engage via CC0 makes official collaborations through props all the more special - we should embrace that!
Voting yes because it is a simple and fun prop that encourages cross-community pollination.
Also, they mentioned NS, which is an underrated signal on the proposer's behalf.
sent from voter.wtf
"Due to the cc0 nature of NounsDAO IP, Pudgy Penguins could move forward without the DAO's approval but we want this to be an official collaboration, bringing the Huddle into the Nouns ecosystem."
If you want to engage--just engage.
I’d like to see Nouns follow this proposal’s example and do more modern style product releases, like this drop model on NTWRK. We can learn something about releasing our products, be they media, experiences or physical goods from Pudgy Penguins with the execution of this prop.
sent from voter.wtf
My two gwei: I'm a yes. I like the expansionary aspect, i.e. another prominent community making inroads into Nouns. I appreciate the concerns expressed by some over the "official collab" framing but beyond that semantic dimension the alliance-building dimension is attractive to me. Two powerhouses experimenting nounishly together. I think the toy campaign can be a fun hit and the asking price is fair. I'm down.
sent from voter.wtf
