ProposalsProposal 283
ProposalsProposal 283
LEBLANCSTUDIOS. A Dominican clothing brand founded in 2014. With an awareness of globalization, highlighting personal identity, LEBLANCSTUDIOS strives to become a social and cultural movement that empowers an emerging generation of people across all continents to express themselves. LEBLANCSTUDIOS is available among retailers like ODIN NYC (USA) and THE FORUMIST (EUROPE).
LEBLANCSTUDIOS will provide the following talent to the wears.wtf team:
LEBLANCSTUDIOS is also providing already established partnerships with manufacturers in the following countries: Turkey, Peru, India, Italy, Portugal, China, USA
necfas. I (necfas) have always desired to wear clothing that embodies the essence of Nouns in one way or another. Rather than purchasing generic t-shirts and having them embroidered or printed myself, I wanted apparel that genuinely reflects the unique significance that Nouns hold for me. As the nounish creative lead, my role is to ensure that the designs we create are in sync with the Nouns culture. I will be responsible for providing creative suggestions and guidance, aiming to produce intriguing and exceptional designs that best represent the essence of Nouns. This is a genuine, wholehearted attempt to offer something that could potentially bring significant value to the DAO.
This phase aims to gauge the community's interest in the clothing line by producing a limited-edition, low-supply (100-200) collection. After the test drop, we'll be launching a 400 piece drop focused on the nounssentials line. Phase 1's marketing will be focused towards the Nouns community, twitter, and LEBLANCSTUDIOS' customer base. We will use promotional videos and clothing shoots to gather attention for the launch.
The wears.wtf team will produce reports of these metrics on a regular basis in order to be as transparent as possible.
After the Production Expansion phase, the project will be able to support itself, and we'll always include special Nounish details in our branding to maintain the origin. We'll also make sure nounssentials are available to purchase online everyday, forever. Phase 2 will include a thourough marketing campaign that will focus on expanding to a broader audience, including non-crypto-natives by leveraging all of the metrics acquired during phase 1.
Phase 2 will clearly define the following metrics:
Collaboration and Design Process:
Design Selection and Production:
note: Scaling down production was considered, but even if the Nouns ecosystem doesn’t purchase the proposed amounts, LEBLANCSTUDIOS’ customer base will. They’ve shown excitement for the unique designs they’ve never seen before. It’s crucial for us to begin working on the next collection batch right after the test drop. Going through another proposal process, which would cause weeks of funding delay, wouldn’t be optimal for securing production spots and establishing dates with the manufacturers by paying upfront.
Quality and Sustainability:
Community Feedback and Iteration:
Launching the First Collection:
THESE ARE NOT FINAL DESIGNS
THESE ARE NOT FINAL DESIGNS
TOTAL 26 WEEKS AVAILABLE FOR PURCHASE: EARLY NOVEMBER
The subsequent proposal will focus on funding a larger production and adopting a more targeted approach, informed by the metrics gathered during this initial phase. All profits generated in this first phase will be reinvested by wears.wtf to minimize expenses required for execution.
As crypto, NFTs, and Web3 continue to grow, so will our consumer base. Together with LEBLANCSTUDIOS, we're dedicated to creating high-quality products that people will love not just for the designs, but for the quality as well.
Wears.wtf aims to establish itself as a valuable platform powered by Nouns, with the goal of creating a long-term project that benefits not only the Nouns ecosystem but also the broader web3 community.
Budget for phase 2 will be measurable once we have all of the metrics that will be provided by this first proposal.
leblancstudios prior work looks solid, and I respect the plans for a self-sufficient brand that can continue proliferating past the initial investment. I'm not feeling fully enthusiastic about the mockups. I'd be in favour of less variation, ensuring that you only produce the best designs that people will actually buy.
My thesis as a delegate is: “Nouns has a unique role in the ecosystem as a gathering place around public goods.”
My analysis of funding requests is:
While the idea is fun and interesting, I don’t see a situation where it needs upfront funding from the DAO. Selling NFTs for pre-orders or pursuing other funding models and letting demand come bottom-up seems ideal. This has an excellent established path to funding that doesn’t require upfront payments from the DAO. I like the idea, but I don’t think that Nouns is uniquely best positioned to fund it.
It would be helpful to have more examples of which components are CC0. The proposal refers to it as a CC0 clothing brand, but it mentions using CC0 assets rather than making new CC0 assets. If the brand itself created CC0 elements in addition to leveraging CC0 elements, that would be very intriguing.
I appreciate necfas for coming up and presenting this prop. However there are a few issues that lean me towards voting against.
The first thing that caught my attention was that the designs weren't very appealing and a bit uninspired to be honest.
Secondly, I don't see a clear path to success. I would have liked to see more information regarding marketing efforts and how this would help proliferate the meme in a meaningful way. Like many voters pointed out there isn't anything that stands out for the DAO to fund a clothing brand using cc0 assets. Giving a similar example, Nouns wipes have a strong marketing plan and a clear path to reach a different kind of audience. That's more out of the box and in my eyes makes more sense for the DAO to finance.
I'm mostly just not excited enough by the designs here to warrant funding. It's also not clear to me why this needs to be something that leverages Nouns funding as a business model in the first place.
Believe in the people behind this prop and their ability to make great fashion but do not feel like this proposal helps the DAO achieve our goals of impact and proliferation.
AGAINST - 35 VOTES
byhardy | "Not in support of funding more Nouns merch at this stage. Well thought out proposal — nice job Necfas, but just not a demand here imo. I also don't think demand will be created with some photoshoots, a 14k following IG account (love their feed tho), and a lookbook."
.Wide Eye ⌐◨-◨ | "Daily essential is a competitive market with players like Uniqlo, Everlane etc. I do not think the strategy the team plans to implement would generate demand/achieve self-sustainability. Furthermore, the design seems more of streetwear than essential and that's another market on its own which anchor heavy on culture/lifestyle. I do not think Nouns have form a culture outside of its bubble/crypto nor its a lifestyle yet, thus am not confident to support this idea."
EltonPenguin | "Way too much money for us not to have an ownership stake in the business"
FOR - 6 VOTES
systemdm.⌐◨-◨ | "I know Leblanc Studios work.. Necfas + Leblanc Studios?… 😄 This will surely be amazing!!"
I like some of these designs and the concept, but at this point with clothing brand experiments, I feel like using the brand shouldn't necessarily require funding up front from Nouns. Using the brand is free to do and offers an existing community/market. I do think there could be some great funded clothing brands, but still to see an outcome that feels right to fund.
would like to see how our existing clothing productions pan out first
in general, I'm more skeptical about the dao funding things that has a clear funding model (unlike public art or open source software, you can charge for a consumer good like this). to bootstrap an entirely new category or a new effort level, we should be open to it, but don't think that's the case here. appreciate the proposers' efforts into putting up proposal here but voting against.
Clothing designs don't appear particularly high-quality (photoshop of a flat logo onto wrinkled hoodies is a few seconds of work) and profit-sharing with the DAO is unclear. Nouns are CC0 so anyone can produce clothing without approval, but strange to expect funding without pushing any of that back towards the funders.
Appreciate Necfas and the work that went into this prop.
When it comes to clothing, i think the play rn is to make a single garment that feels/looks great and figure out how to get it into peoples hands (both nouners and nayners), then scale up.
I want to recognize the effort required in bringing this proposal to the DAO, but we can’t drop clothing that looks like this. None of these designs resonate with me.
Honestly, I just wouldn't wear any of this and the designs (and prop overall) aren't exciting enough for me to overcome personal taste.
prop/designs don't feel all that exciting. ty though to necfas for putting this up!
LEBLANCSTUDIOS. A Dominican clothing brand founded in 2014. With an awareness of globalization, highlighting personal identity, LEBLANCSTUDIOS strives to become a social and cultural movement that empowers an emerging generation of people across all continents to express themselves. LEBLANCSTUDIOS is available among retailers like ODIN NYC (USA) and THE FORUMIST (EUROPE).
LEBLANCSTUDIOS will provide the following talent to the wears.wtf team:
LEBLANCSTUDIOS is also providing already established partnerships with manufacturers in the following countries: Turkey, Peru, India, Italy, Portugal, China, USA
necfas. I (necfas) have always desired to wear clothing that embodies the essence of Nouns in one way or another. Rather than purchasing generic t-shirts and having them embroidered or printed myself, I wanted apparel that genuinely reflects the unique significance that Nouns hold for me. As the nounish creative lead, my role is to ensure that the designs we create are in sync with the Nouns culture. I will be responsible for providing creative suggestions and guidance, aiming to produce intriguing and exceptional designs that best represent the essence of Nouns. This is a genuine, wholehearted attempt to offer something that could potentially bring significant value to the DAO.
This phase aims to gauge the community's interest in the clothing line by producing a limited-edition, low-supply (100-200) collection. After the test drop, we'll be launching a 400 piece drop focused on the nounssentials line. Phase 1's marketing will be focused towards the Nouns community, twitter, and LEBLANCSTUDIOS' customer base. We will use promotional videos and clothing shoots to gather attention for the launch.
The wears.wtf team will produce reports of these metrics on a regular basis in order to be as transparent as possible.
After the Production Expansion phase, the project will be able to support itself, and we'll always include special Nounish details in our branding to maintain the origin. We'll also make sure nounssentials are available to purchase online everyday, forever. Phase 2 will include a thourough marketing campaign that will focus on expanding to a broader audience, including non-crypto-natives by leveraging all of the metrics acquired during phase 1.
Phase 2 will clearly define the following metrics:
Collaboration and Design Process:
Design Selection and Production:
note: Scaling down production was considered, but even if the Nouns ecosystem doesn’t purchase the proposed amounts, LEBLANCSTUDIOS’ customer base will. They’ve shown excitement for the unique designs they’ve never seen before. It’s crucial for us to begin working on the next collection batch right after the test drop. Going through another proposal process, which would cause weeks of funding delay, wouldn’t be optimal for securing production spots and establishing dates with the manufacturers by paying upfront.
Quality and Sustainability:
Community Feedback and Iteration:
Launching the First Collection:
THESE ARE NOT FINAL DESIGNS
THESE ARE NOT FINAL DESIGNS
TOTAL 26 WEEKS AVAILABLE FOR PURCHASE: EARLY NOVEMBER
The subsequent proposal will focus on funding a larger production and adopting a more targeted approach, informed by the metrics gathered during this initial phase. All profits generated in this first phase will be reinvested by wears.wtf to minimize expenses required for execution.
As crypto, NFTs, and Web3 continue to grow, so will our consumer base. Together with LEBLANCSTUDIOS, we're dedicated to creating high-quality products that people will love not just for the designs, but for the quality as well.
Wears.wtf aims to establish itself as a valuable platform powered by Nouns, with the goal of creating a long-term project that benefits not only the Nouns ecosystem but also the broader web3 community.
Budget for phase 2 will be measurable once we have all of the metrics that will be provided by this first proposal.
