ProposalsProposal 264
ProposalsProposal 264
Reasons given in my newsletter: https://paragraph.xyz/@thebower/active-governance-noun-582-6
Hi Nouners, we are planning to propose launching a Nouns Vacation Summer Brand for this summer.
We are an experienced team capable of end-to-end operation (design, production, marketing, event-hosting) of the brand. Please find the details below and it would be really helpful if you let us know your opinions before we submit the actual proposal.
To launch a vacation-themed Nouns-wear and lifestyle goods brand for 2023 Spring/Summer by an experienced design and production team based in South Korea
Proliferation activities with the brand fashion wear and lifestyle goods will happen in Summer 2023, at beach, stores, and festivals around South Korea
Beach, sun, and watersports have proven to fit well with the image and vibe of Nouns as Nouns have done successful proliferation through beach cleanups, crypto events in Miami/LA, and sailing competitions in Seoul and soon in NYC. An even more effective way to build upon this is to produce, distribute, and promote Nouns beach-themed wears and products for the public.
This is to manufacture summer themed Nouns Vacation (name subject to change) goods for 2023 (10+ type of products), including 4+ wears, 4+ accessories, and 2+ lifestyle items as shown in the initial concept images below Proliferation activities, including beach cleanup, pop-up store, and booth sponsors, for marketing and branding of the manufactured goods will follow.
This can also be tied to other Nouns proposals, such as providing the goods to the Nouns Sailing team, Nouns beach clean up volunteers, and other Nouns-related events.
The team that would lead this is from a South Korea-based fashion retailer, who produce and distribute 4 clothing brand names, and has the resources, network, and channels built in place to work on this from Day 1 and can confidently execute the products by the proposed deadline of June 2023.
Initial concept images (subject to further development):
[3/31] Funding, Brand Registration, Create Instagram account, Brand logo design and Brand concept development [4/7] Confirm brand concept and Start product design [4/12] First sampling [4/15] First sample correction and Revise the first sample [4/20] Check the final sample, Prepare final works sheet for product design, Plan and confirm minimum order quantity [4/21] Order raw materials for products and Prepare factories to produce [5/8] Prepare Lookbook concept, Book the team for shooting (photographer contact / stylist contact / hair stylist contact / makeup stylist contact / visual director contact / checking filming location), Build brand mall website (Shopify site and setting, PG company, shipping setting: Fedex, UPS) [5/9] Create brand Lookbook and Image Shooting [5/10] Retouch images and Create product detail pages, Prepare Brand Introduction pages [5/11] Contact all the distributors, Finalize production for seeding and selling, Prepare shipping to warehouse [6/1] Start selling at the company mall, Start selling at the distribution channel [6/2] Brand exposure through the distribution malls, Start seeding with Tier 1 influencers [6/3] Start Tier 2, 3 influencers seeding [6/4] Upload seeding contents [7/1 - 8/31] Prepare and hold Proliferation events in beach, festival, and pop-up store
Hi Nouners, we are planning to propose launching a Nouns Vacation Summer Brand for this summer.
We are an experienced team capable of end-to-end operation (design, production, marketing, event-hosting) of the brand. Please find the details below and it would be really helpful if you let us know your opinions before we submit the actual proposal.
To launch a vacation-themed Nouns-wear and lifestyle goods brand for 2023 Spring/Summer by an experienced design and production team based in South Korea
Proliferation activities with the brand fashion wear and lifestyle goods will happen in Summer 2023, at beach, stores, and festivals around South Korea
Beach, sun, and watersports have proven to fit well with the image and vibe of Nouns as Nouns have done successful proliferation through beach cleanups, crypto events in Miami/LA, and sailing competitions in Seoul and soon in NYC. An even more effective way to build upon this is to produce, distribute, and promote Nouns beach-themed wears and products for the public.
This is to manufacture summer themed Nouns Vacation (name subject to change) goods for 2023 (10+ type of products), including 4+ wears, 4+ accessories, and 2+ lifestyle items as shown in the initial concept images below Proliferation activities, including beach cleanup, pop-up store, and booth sponsors, for marketing and branding of the manufactured goods will follow.
This can also be tied to other Nouns proposals, such as providing the goods to the Nouns Sailing team, Nouns beach clean up volunteers, and other Nouns-related events.
The team that would lead this is from a South Korea-based fashion retailer, who produce and distribute 4 clothing brand names, and has the resources, network, and channels built in place to work on this from Day 1 and can confidently execute the products by the proposed deadline of June 2023.
Initial concept images (subject to further development):
[3/31] Funding, Brand Registration, Create Instagram account, Brand logo design and Brand concept development [4/7] Confirm brand concept and Start product design [4/12] First sampling [4/15] First sample correction and Revise the first sample [4/20] Check the final sample, Prepare final works sheet for product design, Plan and confirm minimum order quantity [4/21] Order raw materials for products and Prepare factories to produce [5/8] Prepare Lookbook concept, Book the team for shooting (photographer contact / stylist contact / hair stylist contact / makeup stylist contact / visual director contact / checking filming location), Build brand mall website (Shopify site and setting, PG company, shipping setting: Fedex, UPS) [5/9] Create brand Lookbook and Image Shooting [5/10] Retouch images and Create product detail pages, Prepare Brand Introduction pages [5/11] Contact all the distributors, Finalize production for seeding and selling, Prepare shipping to warehouse [6/1] Start selling at the company mall, Start selling at the distribution channel [6/2] Brand exposure through the distribution malls, Start seeding with Tier 1 influencers [6/3] Start Tier 2, 3 influencers seeding [6/4] Upload seeding contents [7/1 - 8/31] Prepare and hold Proliferation events in beach, festival, and pop-up store
