ProposalsProposal 262

Showcase Nouns 3D-Printed Collection on Times Square Billboards

Executed
For
131
Against
127
Abstain
8
Quorum: 99
Proposed by
0xAA4f...d924

TL;DR

  • Spend $16K
  • Get ~2 hours of video displayed on the biggest billboards at Times Square during NFT NYC week.
  • The video displayed will be new content based on materials from the collection's shoot day and including animated Nouns & beautiful transitions.
  • Nouns.wtf will be displayed on these ads.
  • High quality videos & stills captured during the air time will be shared on socials.
  • Why it's good for Nouns: furthers credibility for Nouns & for the collection, maximizes the collection's impact, and can lead to further collabs.

Thank you everyone who voted on my proposal to bring the Nouns 3D-printed collection to NFT.NYC!

As mentioned in the last proposal, I am proposing to feature a video of the collection that I'm creating in partnership with an incredible studio on Times Square Billboards during NFT NYC week.

There's a 50% discount from NFT.NYC to display the video in Times Square, reducing the cost from $30,000 to $15,000.

The video will be played 560 times during the week resulting in 2 hours of airtime.

The captured photos and videos of the moment will serve as powerful marketing assets for Nouns & to promote the collection further.

In summary, the expenses are as follows:

  • NFT NYC Billboard Package: $15,000 (after 50% discount)
  • Videographer & Photographer to Create Media From the Event: $600
  • Video Editing for Various Formats: $400
  • Total Costs: $16,000

The billboard package comprises three prominent Times Square locations:

  • One Times Square
  • NASDAQ
  • MIFI (Midtown Financial)

Here are the details of what we will receive with the NFT NYC billboard package:

1-Hour Kickoff Roadblock:

  • Scheduled for April 11th from 8:30 pm to 9:30 pm
  • Each 15-second clip will be displayed a total of 25 times across the three billboard screens
  • On average, each clip will be showcased six times per billboard screen, amounting to 6 minutes and 15 seconds of airtime

Week Rotation:

  • Scheduled for April 9th to April 16th
  • Each 15-second clip will be presented approximately 560 times in total across the three billboard screens over eight days (resulting in over 2 hours of airtime)

Expected Outcomes:

  • Captured photos and videos will serve as powerful marketing assets for Nouns & to promote the collection further
  • The collection's uniqueness will distinguish it from other crypto projects airing at the same time, and represents the Nouns brand well

Times Square Exposure:

  • In the past week, 277,669 pedestrian visitors
  • Times Square holds the #1 spot for global check-ins on Instagram
  • Visitors spend an average of 8 minutes looking at the billboards

Updates on the Collection's Impact

I am continuing to actively promote the collection on my socials and am getting a lot of inbound requests to present and talk about the collection and Nouns DAO.

In the past month, after the collection's debut in Paris:

  • This week the collection participated in the 2023 Metaverse Fashion Week (MVFW)
  • I gave a talk to influential art collectors at SoHo House in Tel Aviv

Thank you for your consideration <3

Danit ⌐◨-◨