NFT Fest Australia
Requesting 22 ETH for Nouns DAO'n Under to facilitate an IRL activation as the official "optical sponsor" of NFT Fest Australia in Melbourne from 23-24 November 2022.
Following the continued success of Nouns Fair, the opportunity has arisen for Nouns to make a lasting impression at Australia's biggest NFT event, right when our local industry is popping off.
This proposal is brought to you by Aussie proliferatooooors: Gami, Benbodhi, Jarmen, Mr Boney, ThaSwami and LilPurpBerry.
TL;DR
Showcase Nouns to Aussies from iconic Melbourne, our cultural mecca for sports, music and the visual arts:
- Dioramic POAP powered photo booth activation so everyone can help us proliferate Nouns to 5,000+ attendees and potential DAO members
- Live nounish panel discussion alongside Kevin Rose, J1mmy, Zeneca, Cooper Turley, Anthony Sassano, Matty (DCLBlogger), Betty (Deadfellaz) and Kieran Warwick (Illuvium) as announced here
- Noggles worn by event staff with Nouns as the official "optical sponsor," defining our own category inclusive of Gold sponsorship benefits
- Street poster campaign with 200 x A0 colour printed posters targeting the St Kilda area for the leadup and duration of the event
Despite many Aussie nouners and builders, awareness of Nouns in Australia is surprisingly low. But our local industry is booming and we're a home to many Web3 builders, crypto investors and influential Ethereum personalities.
Global NFT adoption (finder.com):
Gnars DAO will also be representing Nouns through Silver sponsorship and a screening of our nounish film. This engagement has already led to media partnership discussions with ONE37pm (Vayner Media) -- feature coverage coming soon!
NFT Fest Australia
NFT Fest has attracted 5,000+ attendees across streaming platforms in previous events and will be running this November's event for over 1,000+ IRL attendees whilst making all content available for free a few weeks following the event.
NFT Fest 2022 will include the who's who of Aussie Web3 as well as representation from all the major Aussie sports leagues and teams, business involvement from Salesforce, KPMG, Deloitte, EY and media publications such as The Chainsaw, ONE37pm, Australian Financial Review and Ticker News.
Dioramic POAP powered photo booth
Nouns-branded photo station tailored to Australian taste referencing culturally popular memes. Taking inspiration from the Nouns DAOmigos and their incredible success at ETH conferences:
Nounish stage props and noggles will be made accessible for attendees to share the joy of Nouns across social media. Expect it to be a "bloody nounish shindig with all ya mates" – an invitation to join Nouns DAO'n Under.
Live nounish panel discussion
Leaning on a previous nounish panel discussion during NFT London, we will focus on explaining what it means to be nounish, through the lens of building atop Nouns DAO and highlighting case studies such as Gnars.
The goal of such an approach is to inspire others to come and build on Nouns while showing future nouners the potential unlocked by joining the DAO. Our own launch of Nouns DAO'n Under also serves as a Nouns Builder case study.
Noggles worn by event staff
Our iconic noggles are wildly underutilised, especially in the context of collaborative branding and marketing opportunities. We are paving the way and defining our own category as the official "optical sponsor."
Additional to Gold Sponsorship benefits:
- Branding on the registration page
- Panel speaking opportunity
- Branding on homepage
- Branding across social collateral
- VIP access to all events
- Speaker concierge service
- Logo on media wall
- Branding on NFT Fest '22 banners
- Feature inserts
- Bespoke collateral
- Branding on ticket & event webpage
- Branding on event collateral
- Event ticket allocation
- Inclusion in email communication to attendees pre/during/post event
- NFT Fest social media channels recognition pre/during/post event
NFT Fest's organisers and event staff have proudly agreed to wear noggles to show their appreciation, make the event unforgettably nounish and of course, have fun!
Street poster campaign
To raise awareness in the leadup to and during NFT Fest, we will print and distribute 200 x A0 sized street posters in key locations around St Kilda.
Mr Boney has run similar campaigns in Melbourne to great effect. Prior to rebranding Douns to Nouns DAO'n Under, he received funding from Nouncil to run a tracked experiment and we're able to leverage the relationships built.
Nouns DAO Contribution
Required funding (22 ETH) as follows:
- Optical Sponsor package including Gold sponsorship (10 ETH)
- Dioramic POAP powered photo booth activation (5 ETH)
- Silver Sponsorship on behalf of Gnars DAO (3 ETH)
- Merchandise to hand out during the event (2 ETH)
- St Kilda targeted street poster campaign (2 ETH)
We trust that voters will appreciate the importance and foreseeable impact of making a lasting impression on the Australian scene. Especially considering the depth of current Aussie contributons despite nascent market penetration.
Funding receival
We've established a 3/5 multisig to receive the funds and the associated proliferatooooors are together co-nounders of Nouns DAO'n Under.
