ProposalsProposal 158
Nouns News - 1 Million Views Challenge
Defeated
For
14
Against
65
Abstain
1
Quorum: 72
Proposed by
0xcC26...6Ed5
ProposalsProposal 158
NounsDAO votes on Props not people. We support this team in finding the right Prop to continue building on Nouns.
I like this team very much, and I think they have all done, can do and will do great things. Unfortunately, I cannot support this prop in its current form. Feedback was given from Nouncil and elsewhere about providing more clarity on metrics, potentially lowering total ask and focusing on building a nounish presence on TikTok, but I didn't see any of that feedback incorporated in the proposal that went on chain. I like and respect Leo a lot, and if this prop is not successful, I hope he and team will reach out to other nouners and nounish builders to find out how to better focus on the pieces of the machine that are working, and craft a proposal that really highlights these strengths.
$100 CPM without supporting market research and competitive analysis seems high (I'd expect $10 CPM + expenses). This proposal should lean heavily on audience targeting data available through TikTok's advertising platform. Would be delighted to consult on a revision of this prop and want to highlight that I love the team and know they're capable, but a more data driven approach would be ideal.
⌐◨-◨
(24 Yes, 31 No, 8 Abstain)
samellis ⌐◨-◨ I liked the quality of the Nouns News, both in content and quality, and the new stuff with a larger team and price, less so. I also am not sure if 1M is that great on TikTok, with their creator fund when you hit 1M views you can make $20-$40, if the platform puts that low a price of value on those views why would we spend so much?
profwerder ⌐◨-◨ FloriNouns Unfortunately this is a no from me. I just don’t think the feedback was incorporated and the ask is too high But I love nouns News and hope they continue!
While I have concerns about the focus of this prop, I think the team could iterate and achieve some solid proliferation goals with the funding to focus and grow.
glad to support funding this team to continue experimenting with new ways of getting more eyeballs on noggles. this is a worthwhile experiment to run even without the clickbaity headline challenge.
I am a huge fan of the Nouns News, however, for what is being made currently it seems the team is a bit bloated and the price seems to reflect that.
I also am not sure if 1M is that great of a metric on TikTok, with the TikTok creator fund when you hit 1M views as a creator you can make $20-$40, if the platform puts that low a price of value on those views why would we spend so much?
If the TikToks were more interactive and had more calls to action I may be in favor. I encourage you to revisit this if the prop does not pass.
TL;DR
SUMMARY
After the success and funding of Nouns News Seasons 1-3, we have expanded our team and efforts to reach a wider audience.
Our strategy is focused on Top of Funnel marketing tactics, to capture as many eyes as possible with content that is entertaining, educational, and engaging.
Objectives
Strategy
TikTok is the platform for virality. Trending content on TikTok has the ability to inspire people to take action and learn more about Nouns. We will be focusing on staying on top of the trends and tying it into Nouns DAO and Nouns projects.
We have a 1M views goal we are trying to reach, but the opportunity goes beyond the metrics. It is about increasing brand awareness, favorability and engagement with other builders, community members and the general public to grow the brand in a positive light and maximize our social presence.
Nouns FAQ:
https://www.youtube.com/watch?v=a5f23GnpTuk
Innovation - A new vtube avatar will be designed and used with AI technology to create educational Nouns content. We will be updating our graphics, music and other branding elements.
Cross-Platform Approach - In order to connect with unique audiences across all platforms, we will repurpose content to each of our social channels (TikTok, Youtube, Twitter, Instagram, Facebook and Website). This gives us greater opportunities to rank in search - within the platforms and on Google.
Collaborations - Partnering with other Nouns projects and communities to showcase their nounish products/ideas/initiatives (from IRL projects, like Nouns OTG and Nouns Treasure Hunts, to Nounish product launches, like merch/coffee/goods).
Nouns Vision Sunglasses Trend:
https://www.youtube.com/watch?v=NCz3B4Q6adk
Contests & Giveaways - Giveaways are one of the most powerful content types, as they are a great entry point for new members. We’d like to continue hosting weekly or bi-weekly contests, with ETH prizes and/or nounish products from our collaborations. We’d like to focus not only on rewarding new members online, but also people who participate in public video shoots.
Brandweek Miami 2022:
https://www.youtube.com/watch?v=v6ey8FY-B0w
Community Involvement - We will interact with all the nounish communitites, delivering monthly reports on our progress and implementing new and creative ideas with their feedback.
BY THE NUMBERS
Some of the top performing posts:
https://www.youtube.com/watch?v=PJ8PJM9h1ys
https://www.youtube.com/watch?v=7OmZuSnDYxY
https://www.youtube.com/watch?v=9A73BHeB1gM
TEAM
Director/Producer Leo Clark: @leoclark, Discord:leoclark.eth ⌐◨-◨#2267 Filmmaker @ Nouns DAO Prop #71 • Nouncillor • Producer/Speaker @ Nouns in Rio Prop #98.
Content Presenter/Host Nikki: @web3nikki, Discord:NonfungibleNikki#0001 Miami-based web3 strategist at an influencer marketing agency.
Content Strategist Hypnos: @hypnoseffect, Discord:Hypnos#0007 Miami-based former professional gamer. Current builder and social media strategist.
Social Media Manager JP: @eusou_jp, Discord:eusou.jp#8930 Building Nouns in Rio, Nouns News and more. Created the first ever nounish treasure hunt.
Assistant Producer + Webmaster !xargs: @mamaxargs, Discord: !𝚡𝚊𝚛𝚐𝚜 | ⌐◨-◨s4Teachers!#0333 Noun O’Clock • Kitchen Nouncil • Nouns.Blog
Art Director Messhup: @messhup, Discord:Messhup#2469
Editor / VXF Artist Gustavo Horn: @GuguHorn, Discord:gushorn#7260 Director at Horn Productions • Portfolio: http://www.hornproducoes.com/demoreel
Website Design Consultant metamonk: @m3tamonk, Discord:metamonk#0001 noundation.wtf • Nouncillor • nouns.domains • design/dev
Music Director Woody: @SuperTightWoody, Discord:SuperTightWoody#3744 Grammy Nominated Music Producer • Owner of Super Tight • Maker of @cryptoadz_show • Co-creator @GItoadz • @DickToadz • Member of @nouncil • @noun_o_clock ⌐ⓝ°ⓒ
BUDGET - 78 ETH The total ETH amount will remain in the Multisig (nounsnews.eth) for the monthly payments. Total operation costs (for 5 months and a team of 9 people) - 68 ETH Contests & Giveaways - 10 ETH for 5 months (or 20 weeks)
5 monthly payments: 1 - October 2022 - 24 ETH 2 - November 2022 - 13.5 ETH 3 - December 2022 - 13.5 ETH 4 - January 2023 - 13.5 ETH 5 - February 2023 - 13.5 ETH
MULTISIG SIGNERS (2/5) 1 - Leo Clark 2 - Meshhup 3 - !xargs 4 - JP 5 - Hypnos
LINKS
https://barracuda.io/nounsnews
Thank you for reading and watching 🙏
TL;DR
SUMMARY
After the success and funding of Nouns News Seasons 1-3, we have expanded our team and efforts to reach a wider audience.
Our strategy is focused on Top of Funnel marketing tactics, to capture as many eyes as possible with content that is entertaining, educational, and engaging.
Objectives
Strategy
TikTok is the platform for virality. Trending content on TikTok has the ability to inspire people to take action and learn more about Nouns. We will be focusing on staying on top of the trends and tying it into Nouns DAO and Nouns projects.
We have a 1M views goal we are trying to reach, but the opportunity goes beyond the metrics. It is about increasing brand awareness, favorability and engagement with other builders, community members and the general public to grow the brand in a positive light and maximize our social presence.
Nouns FAQ:
https://www.youtube.com/watch?v=a5f23GnpTuk
Innovation - A new vtube avatar will be designed and used with AI technology to create educational Nouns content. We will be updating our graphics, music and other branding elements.
Cross-Platform Approach - In order to connect with unique audiences across all platforms, we will repurpose content to each of our social channels (TikTok, Youtube, Twitter, Instagram, Facebook and Website). This gives us greater opportunities to rank in search - within the platforms and on Google.
Collaborations - Partnering with other Nouns projects and communities to showcase their nounish products/ideas/initiatives (from IRL projects, like Nouns OTG and Nouns Treasure Hunts, to Nounish product launches, like merch/coffee/goods).
Nouns Vision Sunglasses Trend:
https://www.youtube.com/watch?v=NCz3B4Q6adk
Contests & Giveaways - Giveaways are one of the most powerful content types, as they are a great entry point for new members. We’d like to continue hosting weekly or bi-weekly contests, with ETH prizes and/or nounish products from our collaborations. We’d like to focus not only on rewarding new members online, but also people who participate in public video shoots.
Brandweek Miami 2022:
https://www.youtube.com/watch?v=v6ey8FY-B0w
Community Involvement - We will interact with all the nounish communitites, delivering monthly reports on our progress and implementing new and creative ideas with their feedback.
BY THE NUMBERS
Some of the top performing posts:
https://www.youtube.com/watch?v=PJ8PJM9h1ys
https://www.youtube.com/watch?v=7OmZuSnDYxY
https://www.youtube.com/watch?v=9A73BHeB1gM
TEAM
Director/Producer Leo Clark: @leoclark, Discord:leoclark.eth ⌐◨-◨#2267 Filmmaker @ Nouns DAO Prop #71 • Nouncillor • Producer/Speaker @ Nouns in Rio Prop #98.
Content Presenter/Host Nikki: @web3nikki, Discord:NonfungibleNikki#0001 Miami-based web3 strategist at an influencer marketing agency.
Content Strategist Hypnos: @hypnoseffect, Discord:Hypnos#0007 Miami-based former professional gamer. Current builder and social media strategist.
Social Media Manager JP: @eusou_jp, Discord:eusou.jp#8930 Building Nouns in Rio, Nouns News and more. Created the first ever nounish treasure hunt.
Assistant Producer + Webmaster !xargs: @mamaxargs, Discord: !𝚡𝚊𝚛𝚐𝚜 | ⌐◨-◨s4Teachers!#0333 Noun O’Clock • Kitchen Nouncil • Nouns.Blog
Art Director Messhup: @messhup, Discord:Messhup#2469
Editor / VXF Artist Gustavo Horn: @GuguHorn, Discord:gushorn#7260 Director at Horn Productions • Portfolio: http://www.hornproducoes.com/demoreel
Website Design Consultant metamonk: @m3tamonk, Discord:metamonk#0001 noundation.wtf • Nouncillor • nouns.domains • design/dev
Music Director Woody: @SuperTightWoody, Discord:SuperTightWoody#3744 Grammy Nominated Music Producer • Owner of Super Tight • Maker of @cryptoadz_show • Co-creator @GItoadz • @DickToadz • Member of @nouncil • @noun_o_clock ⌐ⓝ°ⓒ
BUDGET - 78 ETH The total ETH amount will remain in the Multisig (nounsnews.eth) for the monthly payments. Total operation costs (for 5 months and a team of 9 people) - 68 ETH Contests & Giveaways - 10 ETH for 5 months (or 20 weeks)
5 monthly payments: 1 - October 2022 - 24 ETH 2 - November 2022 - 13.5 ETH 3 - December 2022 - 13.5 ETH 4 - January 2023 - 13.5 ETH 5 - February 2023 - 13.5 ETH
MULTISIG SIGNERS (2/5) 1 - Leo Clark 2 - Meshhup 3 - !xargs 4 - JP 5 - Hypnos
LINKS
https://barracuda.io/nounsnews
Thank you for reading and watching 🙏
