1. Help anyone who is curious about Nouns, including non-crypto audiences, understand what Nouns is about.
2. Onboard new builders & inspire current builders to make ambitious and impactful proposals.
3. Rally the Nouns community around projects that we've funded and empower it to share our content.
4. Enable builders to use our content to ease interactions with brands & non-crypto organizations.

• Make our YouTube channel an onboarding tool to Nouns DAO.
  • Make the channel's page a shareable, digestible, and entertaining repository of videos that cover what Nouns DAO does and funds.
• Produce & publish high quality videos about the most promising projects Nouns DAO funds, to tell their stories in an accessible way.
• Publish dozens of "Nouns Explainers" covering the many layers of Nouns.
• Keep a pulse on projects' progress and share compelling updates on our social media accounts daily.

• We want to spend the next 6 months experimenting with different types of video formats, channels, storytelling, and more.
• We will track the most relevant metrics to understand what works and what doesn't. Aside from reach (views), here are some key metrics we plan to measure:
  • Builder recruitment (how many people get noun-pilled thanks to our content and join our community?)
  • Content leverage (how frequently and in what ways is our content used by other builders to further the DAO's interests?)
  • Content proliferation (how and where our videos get re-uploaded, remixed, or used in a new context)
  • Video retention (when & why do people drop in our videos?)
  • View sources (where do poeople come from to watch our videos?)
• We will share these metrics publicly to engage the community and learn together.

• 8-10 high production value long-form videos (similar to these ones).
• 140+ short form videos (similar to these ones).
• Daily posts sharing updates from builders on our social media accounts (examples 1 2 3)
• Publish a CC0 video bank with our raw footage for anyone to use.

• Form a Steering Committee: comprising of 4156 & 2 more trusted community members or subject matter experts.
  • Provide this committee with frequent updates on our strategy and get their feedback & guidance. We want this committee to keep us accountable.
• Community involvement: Monthly reports + open discord call with the DAO.

• A team of 6 full-timers & 4 part-timers (142, Goldy & the entire Pixel team)
• At least 10 shoot days around the world.

• Dustin Yellin's giant glass sculpture for Nouns DAO
• Free Glasses for Kids Who Need Them
• Funding Extreme Athletes with GnarsDAO

• Naming a Frog "Nouns" & donating to rain forest conservation

"What's nounish?" teaser video

The “on-chain version of the American dream” -- Salvino

Carve your own path with @nounsdao funding

Gnars DAO teaser

• “So what does nouns actually do and stand for?"
  • This is a branding exercise, this is key for our work to answer.
• “What is Nouns actually to me?”
  • The answer is not NFTs, or a DAO (that is just infrastructure), it's an open source brand that you can be funded to build on (or build on permissionlessly). It’s an energised and broad community. It’s a movement. We need to demonstrate this through our videos.
• “What’s a nounish concept / proposal?”
  • Current way to understand this: read hundreds of proposals on nouns.wtf/vote, tally their results, investigate if they were “successful” or not, if the dao likes them, analyse all this data… etc. What if instead they could watch a handful of nounish videos that show the things we’re proud of?
• “How do I get funded?”
  • Videos about this will be hugely valuable, currently it takes a lot of effort to understand this. Our top priority here is to make a few videos focused exclusively on getting funded via Prop House and then other videos about the other ways as a whole, and individual videos on specifics (on chain, nsfw etc.)
• “Can it be any cultural domain?”
  • Here are some screenshots from version 1 of our intro. We will continue to experiment and iterate with ways to tell this story all the time. This is hugely important to be understood if we want to experiment in every vertical.

• 142 has built & marketed products that have grown from 0 to 100s of millions of users. He has led marketing teams in multiple successful startups. He loves identifying trends early and telling about them to the world. Working on Nouns is a perfect fit for 142 as he thrives most at the intersection of art, community, and tech.

• Goldy is an Oscar shortlisted filmmaker with over a decade's experience as a commercial director known for striking style and experimental techniques. Goldy joined Pixel as a partner in 2017. His obsession with Nouns has evolved from an odd quirk to a passion that has changed Pixel’s trajectory.

• John is the Co-founder of Pixel and has run the business for 16 years. He’s a storyteller, known for his polished, design-driven projects. His practice blurs the lines between animation, technology, and design. John is a hardcore space-enthusiast who mixes up a mean negroni. He has been noun-pilled by his own work on Nounish (now the proud owner of a pair of Nouns Vision glasses in classic red).

• Haley has over 15 years experience producing film shoots, post production, and animation. As an award winning Exec Producer and Partner at Pixel for the past decade her skills and knowledge are essentially boundless. Haley’s skills even extend to being the best at fill-your-glass-up-as-high-as-possible-without-spilling-it which, in a studio rife with completely ridiculous competitive games, is no small feat.

• Meline is an impassioned storyteller, and lover of cinema. For her it’s all about the harmony between the narrative and aesthetic. She brings her french elegance and eye for details to the table with 10 years of experience as a producer she knows how to make things done with accuracy and kindness. As a frenchy living in Australia she is the ambassador of cheese ‘o clock at Pixel.

• Guy loves big ideas that seem a little scary at first. He’s a specialist in visuals with movement, colour and stories that explore humanity. He’s very comfortable on both the tennis court and the d-floor.

• Bec is the organisational heart of Pixel. She manages the studio, produces, copywrites, makes a sweet charcuterie platter. With a background in film and creative writing, and a masters in Arts Management, Bec combines fierce organisation and creativity in he role as producer at Pixel. Aside from being a multi-tasking kween, she also sings in an a cappella group and has a Nouns musical percolating in her brain just waiting to be unleashed.

• Liam has been directing and editing for screen for the past decade, ranging from short films to web series, and TV commercials. Liam is a big believer in the power of collaboration.

• Dylan is educated in marketing but has honed his craft as a filmmaker over the past decade, creating award winning shorts films, online content, and TV commercials. Creative problem solving is a sport for Dylan.

1. Help anyone who is curious about Nouns, including non-crypto audiences, understand what Nouns is about.
2. Onboard new builders & inspire current builders to make ambitious and impactful proposals.
3. Rally the Nouns community around projects that we've funded and empower it to share our content.
4. Enable builders to use our content to ease interactions with brands & non-crypto organizations.

• Make our YouTube channel an onboarding tool to Nouns DAO.
  • Make the channel's page a shareable, digestible, and entertaining repository of videos that cover what Nouns DAO does and funds.
• Produce & publish high quality videos about the most promising projects Nouns DAO funds, to tell their stories in an accessible way.
• Publish dozens of "Nouns Explainers" covering the many layers of Nouns.
• Keep a pulse on projects' progress and share compelling updates on our social media accounts daily.

• We want to spend the next 6 months experimenting with different types of video formats, channels, storytelling, and more.
• We will track the most relevant metrics to understand what works and what doesn't. Aside from reach (views), here are some key metrics we plan to measure:
  • Builder recruitment (how many people get noun-pilled thanks to our content and join our community?)
  • Content leverage (how frequently and in what ways is our content used by other builders to further the DAO's interests?)
  • Content proliferation (how and where our videos get re-uploaded, remixed, or used in a new context)
  • Video retention (when & why do people drop in our videos?)
  • View sources (where do poeople come from to watch our videos?)
• We will share these metrics publicly to engage the community and learn together.

• 8-10 high production value long-form videos (similar to these ones).
• 140+ short form videos (similar to these ones).
• Daily posts sharing updates from builders on our social media accounts (examples 1 2 3)
• Publish a CC0 video bank with our raw footage for anyone to use.

• Form a Steering Committee: comprising of 4156 & 2 more trusted community members or subject matter experts.
  • Provide this committee with frequent updates on our strategy and get their feedback & guidance. We want this committee to keep us accountable.
• Community involvement: Monthly reports + open discord call with the DAO.

• A team of 6 full-timers & 4 part-timers (142, Goldy & the entire Pixel team)
• At least 10 shoot days around the world.

• Dustin Yellin's giant glass sculpture for Nouns DAO
• Free Glasses for Kids Who Need Them
• Funding Extreme Athletes with GnarsDAO

• Naming a Frog "Nouns" & donating to rain forest conservation

"What's nounish?" teaser video

The “on-chain version of the American dream” -- Salvino

Carve your own path with @nounsdao funding

Gnars DAO teaser

• “So what does nouns actually do and stand for?"
  • This is a branding exercise, this is key for our work to answer.
• “What is Nouns actually to me?”
  • The answer is not NFTs, or a DAO (that is just infrastructure), it's an open source brand that you can be funded to build on (or build on permissionlessly). It’s an energised and broad community. It’s a movement. We need to demonstrate this through our videos.
• “What’s a nounish concept / proposal?”
  • Current way to understand this: read hundreds of proposals on nouns.wtf/vote, tally their results, investigate if they were “successful” or not, if the dao likes them, analyse all this data… etc. What if instead they could watch a handful of nounish videos that show the things we’re proud of?
• “How do I get funded?”
  • Videos about this will be hugely valuable, currently it takes a lot of effort to understand this. Our top priority here is to make a few videos focused exclusively on getting funded via Prop House and then other videos about the other ways as a whole, and individual videos on specifics (on chain, nsfw etc.)
• “Can it be any cultural domain?”
  • Here are some screenshots from version 1 of our intro. We will continue to experiment and iterate with ways to tell this story all the time. This is hugely important to be understood if we want to experiment in every vertical.

• 142 has built & marketed products that have grown from 0 to 100s of millions of users. He has led marketing teams in multiple successful startups. He loves identifying trends early and telling about them to the world. Working on Nouns is a perfect fit for 142 as he thrives most at the intersection of art, community, and tech.

• Goldy is an Oscar shortlisted filmmaker with over a decade's experience as a commercial director known for striking style and experimental techniques. Goldy joined Pixel as a partner in 2017. His obsession with Nouns has evolved from an odd quirk to a passion that has changed Pixel’s trajectory.

• John is the Co-founder of Pixel and has run the business for 16 years. He’s a storyteller, known for his polished, design-driven projects. His practice blurs the lines between animation, technology, and design. John is a hardcore space-enthusiast who mixes up a mean negroni. He has been noun-pilled by his own work on Nounish (now the proud owner of a pair of Nouns Vision glasses in classic red).

• Haley has over 15 years experience producing film shoots, post production, and animation. As an award winning Exec Producer and Partner at Pixel for the past decade her skills and knowledge are essentially boundless. Haley’s skills even extend to being the best at fill-your-glass-up-as-high-as-possible-without-spilling-it which, in a studio rife with completely ridiculous competitive games, is no small feat.

• Meline is an impassioned storyteller, and lover of cinema. For her it’s all about the harmony between the narrative and aesthetic. She brings her french elegance and eye for details to the table with 10 years of experience as a producer she knows how to make things done with accuracy and kindness. As a frenchy living in Australia she is the ambassador of cheese ‘o clock at Pixel.

• Guy loves big ideas that seem a little scary at first. He’s a specialist in visuals with movement, colour and stories that explore humanity. He’s very comfortable on both the tennis court and the d-floor.

• Bec is the organisational heart of Pixel. She manages the studio, produces, copywrites, makes a sweet charcuterie platter. With a background in film and creative writing, and a masters in Arts Management, Bec combines fierce organisation and creativity in he role as producer at Pixel. Aside from being a multi-tasking kween, she also sings in an a cappella group and has a Nouns musical percolating in her brain just waiting to be unleashed.

• Liam has been directing and editing for screen for the past decade, ranging from short films to web series, and TV commercials. Liam is a big believer in the power of collaboration.

• Dylan is educated in marketing but has honed his craft as a filmmaker over the past decade, creating award winning shorts films, online content, and TV commercials. Creative problem solving is a sport for Dylan.