ProposalsProposal 143
ProposalsProposal 143
TL;DR
A team of 6 full-timers & 4 part-timers (142, Goldy & the entire Pixel team)
At least 10 shoot days around the world.
With Prop 64 we were funded to the tune of 40 ETH ($109K) for a pilot to publish 4 long-form videos that tell the stories of our builders.
In a few days we will be putting raw footage from our shoot days with Salvino, Gnars, Dustin Yellin, and Free Glasses projects.
"What's nounish?" teaser video
Created real-time activations and shared content from NFT.NYC (including the iconic gnars photo and skateboard giveaway, and a spontaneous activation by Salvino at the conference's lobby)
Daily updates from our builders on our growing instagram & twitter pages.
Our twitter account has received more than 644,000 impressions since starting it in June.
We've had over 90,000 views on our videos across all platforms.
Our videos have helped other DAO members to explain nouns to non-crypto audiences:
Studio1 meetings
Gnars.com features video on homepage and shared heaps of the content we've captured and created on Twitter
- Prop builders don’t necessarily have the skills/resources/time to execute a marketing campaign for their projects.
- Wonderful projects with really great output are not being amplified and we are missing out on a lot of noun proliferation potential.
- It’s difficult to explain what Nouns are to the world.
We believe that the problems we outlined in Prop 64 still exist. Most of the amazing projects that Nouns funds need help telling their story, and video is the best way to do so.
It is safe to assume that without the videos we published, Nouns DAO would have missed the opportunity of amplifying the stories of these wonderful projects.
With video, we are able to tell a much deeper and colorful story and evoke much more emotion. We believe this must be 10Xed to recruit more builders to help the meme proliferate.
We think of builder & community onboarding as a funnel:
Top of Funnel: People who heear about Nouns from a friend, stumble upon a Nouns project in their city, enjoy a piece of nouns art on twitter etc.
Middle of Funnel: People who become curious to understand what Nouns are, want to learn how to get funded, or want to join the community.
Bottom of Funnel: People who are ready to submit a proposal, buy a noun (or nounlet), or to join the community or a sub DAO.
In the next 6 months we want to focus on the Middle of the Funnel. We want to help explain what Nouns are to the world and get many more people noun-pilled.
Why focus on Middle of Funnel first and not Top of Funnel?
The majority of people that have heard of Nouns do not really grok what it is, never-mind all the potential builders outside the NFT bubble that we are missing out on because it’s too esoteric to dive in to. In reality, almost no one gets what we’re doing, and it’s impossible for them to have a vision for Nouns.
The hurdle to understand what Nouns is and how to interact with the community is absurdly high for someone not native to our ecosystem.
It’s imperative that there’s quality consumable content out there that helps people not only understand what Nouns is doing but be inspired to join in. What we need is social media channels (eg. YouTube and Instagram) that have a significant catalogue of content you can just sit and consume.
We will spend the next 6 months churning out high quality video content about Nouns and its builders.
We plan to work on all major Social Media networks. We have started building a following on Twitter and Instagram. We will also invest more cycles into building out our Facebook & TikTok presence.
But our main focus will be on YouTube, where you can expect our channel to become the easiest way to get into the Nouns rabbit hole and come out understanding all the key concepts of the DAO, as well as learn about the most inspiring projects being built on the protocol.
There are so many amazing stories to tell about nouns-funded projects that can get so much more depth with good video content covering them.
Here are some of the proposals we would love to make content about!
LONG FORM Candidates (not exhaustive)
SHORT FORM Candidates (not exhaustive)
Mucho Love
John Hamon
Noundry
Nouns front ends
Nouns Brazil
Nouns Comics
CC0 Spacebank
Bidder POAP
Goat Club / Memes
3D Nouns
iOS App
Coloring Books
Super Bowl commercial
Murals, posters, art around the world
We want to make it easy for anyone to understand Nouns and the DAO. And specifically, we want to help onboard potential builders.
We will create a suite of high quality videos explaining the key concepts of Nouns.
Some of the concepts we would like to produce videos for:
Noun-pilled marketer/product/growth person. Involved in the Nouns community since Noun #2.
Filmmaker & production studio owner. Community member since TestNet.
Pixel is a renowned boutique production company based in Melbourne, Australia. They’re experts in making tricky things happen, and believe that clever, complex, and wonderful ideas need nurturing from beginning to end. So they script, design, shoot, animate and finish projects in-house. They have worked across campaigns for world class brands including Adidas, Coca Cola, Toyota, Target, and Sesame Street.
We will form a 3-person steering committee to help us deal with strategic dilemmas, get feedback on our work, and help us get expert advice on social media growth strategies.
4156 has graciously agreed to be on this committee. We are seeking and speaking to other potential candidates who are subject matter experts (we are specifically looking for a YouTube content & growth expert).
Total: $969K
$320K up front on receipt of funds (1/3 of funds)
$649K in a stream that will start on November 7 and will end on March 7th, 2023 (2/3 of funds over 4 months).
The receiving address is a Gnosis Safe with 3/5 signers.
Multisig address: 0x8a4eb8f3383909a8138101F6E17cd8281a26eA3a
Multisig signers:
$969,000 USD = ~740 ETH (@ 1ETH = $1,311 USD)
Adding 20% buffer for volatility: 888 ETH
If, due to high volatility, insufficient ETH is available to cover the proposed budget, another proposal will be put on chain to top up the difference.
TL;DR
A team of 6 full-timers & 4 part-timers (142, Goldy & the entire Pixel team)
At least 10 shoot days around the world.
With Prop 64 we were funded to the tune of 40 ETH ($109K) for a pilot to publish 4 long-form videos that tell the stories of our builders.
In a few days we will be putting raw footage from our shoot days with Salvino, Gnars, Dustin Yellin, and Free Glasses projects.
"What's nounish?" teaser video
Created real-time activations and shared content from NFT.NYC (including the iconic gnars photo and skateboard giveaway, and a spontaneous activation by Salvino at the conference's lobby)
Daily updates from our builders on our growing instagram & twitter pages.
Our twitter account has received more than 644,000 impressions since starting it in June.
We've had over 90,000 views on our videos across all platforms.
Our videos have helped other DAO members to explain nouns to non-crypto audiences:
Studio1 meetings
Gnars.com features video on homepage and shared heaps of the content we've captured and created on Twitter
- Prop builders don’t necessarily have the skills/resources/time to execute a marketing campaign for their projects.
- Wonderful projects with really great output are not being amplified and we are missing out on a lot of noun proliferation potential.
- It’s difficult to explain what Nouns are to the world.
We believe that the problems we outlined in Prop 64 still exist. Most of the amazing projects that Nouns funds need help telling their story, and video is the best way to do so.
It is safe to assume that without the videos we published, Nouns DAO would have missed the opportunity of amplifying the stories of these wonderful projects.
With video, we are able to tell a much deeper and colorful story and evoke much more emotion. We believe this must be 10Xed to recruit more builders to help the meme proliferate.
We think of builder & community onboarding as a funnel:
Top of Funnel: People who heear about Nouns from a friend, stumble upon a Nouns project in their city, enjoy a piece of nouns art on twitter etc.
Middle of Funnel: People who become curious to understand what Nouns are, want to learn how to get funded, or want to join the community.
Bottom of Funnel: People who are ready to submit a proposal, buy a noun (or nounlet), or to join the community or a sub DAO.
In the next 6 months we want to focus on the Middle of the Funnel. We want to help explain what Nouns are to the world and get many more people noun-pilled.
Why focus on Middle of Funnel first and not Top of Funnel?
The majority of people that have heard of Nouns do not really grok what it is, never-mind all the potential builders outside the NFT bubble that we are missing out on because it’s too esoteric to dive in to. In reality, almost no one gets what we’re doing, and it’s impossible for them to have a vision for Nouns.
The hurdle to understand what Nouns is and how to interact with the community is absurdly high for someone not native to our ecosystem.
It’s imperative that there’s quality consumable content out there that helps people not only understand what Nouns is doing but be inspired to join in. What we need is social media channels (eg. YouTube and Instagram) that have a significant catalogue of content you can just sit and consume.
We will spend the next 6 months churning out high quality video content about Nouns and its builders.
We plan to work on all major Social Media networks. We have started building a following on Twitter and Instagram. We will also invest more cycles into building out our Facebook & TikTok presence.
But our main focus will be on YouTube, where you can expect our channel to become the easiest way to get into the Nouns rabbit hole and come out understanding all the key concepts of the DAO, as well as learn about the most inspiring projects being built on the protocol.
There are so many amazing stories to tell about nouns-funded projects that can get so much more depth with good video content covering them.
Here are some of the proposals we would love to make content about!
LONG FORM Candidates (not exhaustive)
SHORT FORM Candidates (not exhaustive)
Mucho Love
John Hamon
Noundry
Nouns front ends
Nouns Brazil
Nouns Comics
CC0 Spacebank
Bidder POAP
Goat Club / Memes
3D Nouns
iOS App
Coloring Books
Super Bowl commercial
Murals, posters, art around the world
We want to make it easy for anyone to understand Nouns and the DAO. And specifically, we want to help onboard potential builders.
We will create a suite of high quality videos explaining the key concepts of Nouns.
Some of the concepts we would like to produce videos for:
Noun-pilled marketer/product/growth person. Involved in the Nouns community since Noun #2.
Filmmaker & production studio owner. Community member since TestNet.
Pixel is a renowned boutique production company based in Melbourne, Australia. They’re experts in making tricky things happen, and believe that clever, complex, and wonderful ideas need nurturing from beginning to end. So they script, design, shoot, animate and finish projects in-house. They have worked across campaigns for world class brands including Adidas, Coca Cola, Toyota, Target, and Sesame Street.
We will form a 3-person steering committee to help us deal with strategic dilemmas, get feedback on our work, and help us get expert advice on social media growth strategies.
4156 has graciously agreed to be on this committee. We are seeking and speaking to other potential candidates who are subject matter experts (we are specifically looking for a YouTube content & growth expert).
Total: $969K
$320K up front on receipt of funds (1/3 of funds)
$649K in a stream that will start on November 7 and will end on March 7th, 2023 (2/3 of funds over 4 months).
The receiving address is a Gnosis Safe with 3/5 signers.
Multisig address: 0x8a4eb8f3383909a8138101F6E17cd8281a26eA3a
Multisig signers:
$969,000 USD = ~740 ETH (@ 1ETH = $1,311 USD)
Adding 20% buffer for volatility: 888 ETH
If, due to high volatility, insufficient ETH is available to cover the proposed budget, another proposal will be put on chain to top up the difference.