Title
NounsDAO in Korea, Sailing PR campaign
tl;dr
Organize sailing regatta and display Nouns Glasses on 5 sailboats in the middle of Seoul, South Korea.
Summary
- Sail 40 km on five J/24 sailboats with huge Nouns-themed sails.
- Location: Hangang river, Seoul, South Korea (population 15 million)
- The river is surrounded by two 20+ km highway roads, cycling roads, parks, and high-rise buildings. There are 13 bridges for cars, subways, trains, and pedestrians.
Objective
- Promote NounsDAO via online and offline engagement.
- Get local media coverage (Invite newspaper and TV journalists)
Location: Hangang river, Seoul, South Korea
Date & Time: September 17-18th, 8:00 ~ 18:00
- September 17th: Kimpo Airport→Gangnam
- September 18th: Gangnam→Kimpo Airport
(The exact date and time might be changed in case of logistics delays or bad weather)
Map
Description
- J/24 sailboat is the most famous sailboat model of all time! I propose to display nouns glasses on 5 sailboats in the middle of Seoul, South Korea. Seoul is home to 15+ million people and a lot of interest in blockchain and NFTs among the population. The Korean government, businesses, and people are interested in blockchain and the NFT space. Hangang river is surrounded by two highways and will be a perfect place to reach many people during rush hours. The two-way distance will be around 40+ kilometers. This could be a great opportunity to advertise NounsDAO and attract potential future members and developers.
- I know lots of sailors who want to participate in the Nouns Seoul PR campaign. I will create a fleet of five J/24 sailboats and sail along the river from Kimpo international airport to Itaewon bridge and back. This event is going to be organized for NounsDAO. There will be only 5 sailboats with spinnakers with painted Nouns Glasses logos.
- The idea is to make as many people remember Nouns-glasses. Images of Nouns glasses on 5 sailboats in the middle of the river will spark curiosity in the minds of the bypassers. This campaign is not a spam-like poster or post that many of us learned to ignore without noticing. People would remember Nouns glasses and later when they attend a conference or buy NFTs they would recognize the Nouns symbol and would eventually come straight to the NounsDAO!
- The spinnakers are big and span an area of 8 meters in height and 4 meters in width. After the regatta, I think the best use for sails is to give them to the sailing teams. There are about five good regattas every year in Korea, I will provide more content free of charge when we race at different events with the Nouns-themed sails. I am sure pretty spinnakers with Nouns Glasses would be appreciated by the teams and be used for many years!
Spinnaker sail designs
I have connections to Hyde sails dealership and can place an expedited order for 5 spinnaker sails with printed logo of the nouns glasses. The Nouns glasses will be permanently spray-painted at the sail makers factory.
Newspapers and local TV
We are going to send invitations to local newspapers and TV stations. Hopefully, local media will feature Nouns DAO as a multi-national NFT & blockchain project that builds the future of web3 and supports various projects.
Talking points for media interviews
- What are NFT, DAO, Blockchain
- How is NounsDAO different from other projects?
- the intersection of arts and technology
- culture and governance
- traits, rarity, prices
- Information on auction, treasury, DAO mechanics
- 24-hour autonomous action
- All proceedings go to the treasury
- How DAO decides to spend treasury
- Who are Nounders, Nouners, Nouncillors, Prop builders
- Nounders - Nouns founders
- Nouners - Nouns owners
- Nouncillors - Nouns councillors
- Prop builders - Nouns builders
- What projects were funded
- social, charity, advertisenment, etc
- How to join (buy a noun, propose a project, connect with the community)
- Buy a noun on an auction or aftermarket
- Propose project on discourse (NounsDAO or Small grants), find prop sponsor, etc
- Where to find info and how to connect to the community (twitter spaces, noun-o-clock, discord, etc )
Roadmap
- Spinnaker sails delivery in 2 months.
- Photos from the sailing campaign will be available the next day
- Videos will be available in 1 week
Budget 25 ETH
- 12 ETH will be used to get 5 spinnakers with a painted Nouns Glasses logos (This cost was 10 eth in prop99. Requesting additional 2 ETH due to price volatility)
- Price of one spinnaker sail is $2,000
- Cost to paint a logo is $300
- Delivery fee is $100
- 2 ETH prizes to teams (aka compensation for effort and time)
- Five teams (5 sailors per boat) on five J/24 sailboats will join the Nouns fleet
- Upon completion spinnaker sails will be given to the teams as compensation for their time and further proliferation of Nouns in local regattas.
- 2.5 ETH rent two motor boats for safety & media
- 2.5 ETH compensation to two video/photo operators (stills, video, and drone footage)
- 2 ETH compensation for my efforts. In the case of ETH prices going down, the money will be used to offset the expenses
- 1 ETH food & drinks for teams (two days)
- 1 ETH nounish team t-shirts (30 t-shirts)
- 1 ETH boat lift for 5 boats (launch boats to the river and put back on land)
- 1 ETH boats mooring fee at the river (one night)
Team
proposed by https://twitter.com/fiveoceans_dev aka https://twitter.com/NounsNation and Korean J/24 & J/70 sailing teams.
ETH wallet:
0x3e6791170d9514be84B5A1C17c217a0BFfc60976
